On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.
While many larger companies have agencies to work on keyword research for them, many smaller companies don’t. To help companies who need to work on their own keyword research, this post shows how to work on actionable keyword research and provides a 3 step quick guide to get your started.
There is a wealth of information that you can find on the subject of keyword research but if you’re keen to dig deeper on this subject, I would recommend The Beginners Guide to SEO created by SEOMoz who provide an excellent account of the benefits and reasons why keyword research is the foundation to any SEO strategy. Smart Insights have details on more advanced approaches like a gap analysis using analytics and tools to use in their 7 Step Guide to SEO.
Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:
SoLoMo, acronyme apparu fin 2011 pour définir la convergence entre réseaux sociaux, géolocalisation et nouveaux usages du mobile a été présenté comm (RT @peoleofrance: SoLoMo : Nouvelle arme de fidélisation massive ?
Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for several reasons:
-Google’s keyword tool is an undependable source – it doesn’t always provide complete, accurate data. -Google analytics is an unreliable source, no longer showing all of the data for organic search referrals. Also, your Google Analytics data, by definition, tells you about what you’re already ranking on, not what you're missing out on! -Keyword suggestion data in general is unreliable from a conversion perspective – it can tell you how popular a keyword is relative to other terms, but it can't tell you how it will perform on your specific site.
Your business is always looking for ways to get ahead and be more successful. In this day and age of advanced technology, that can sometimes be a tricky endeavor. Many businesses like yours are using online content marketing as a tool to give them a leg up.
A scannable summary of developments marketers using digital marketing need to know New digital technology Autographer - a new category of wearable dev. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.
If you love to pin, you might want to consider inviting someone to pin with you. Whether you are planning a trip with your family or throwing a dinner party for your friends, group boards provide an easy way to use Pinterest as a collaborative tool.
The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. Thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are rolling out all the time.
Last week I went over what foursquare is and how it can benefit your business. Be sure to recap the article if you need a refresher on foursquare! Now that we’ve covered what Foursquare is and why you should use it, I want to talk about how brands and physical businesses can use foursquare. This week I’m going to focus specifically on brands and how to start up a foursquare page. Most people don’t know that your business does not need to have a physical location for you to use foursquare. Foursquare offers a special type of page for businesses who are brands. To demonstrate how a brand without a physical location can use foursquare, I created one for the Hubze blog. I’ll take you step-by-step in the creation of the page and show you all that you can do!
Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.
Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:
Chapter 1 : How to Create a Global Social Media Strategy
Chapter 2 : How to Organize Your Assets and Channels
Chapter 3 : How to Set Up Global Targeting on Facebook
Chapter 4 : How to Set Up Global Targeting on LinkedIn
Chapter 5 : How to Set Up Global Targeting on Twitter
Chapter 6 : How to Develop a Content Strategy for Social Media
The guest and customer is now in control. Third party review sites and your own social media sites let people praise and rant in front of the world, not just a small group of people who happen to be in your hotel, tour company office and on one of your tours. People will be people and their rants, the anti-social media, are louder than any positive reviews that you receive daily or hourly, and guests know it.
A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel.". No prospect wants to be moved anywhere. The real purpose of lead nurturing is to follow a prospect through her buying process and mirror what the prospect is thinking when she is thinking it.
During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.
Pinterest is a popular paranoia, Instagram is indecently addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. It is discussed at coffee shops, dinner parties and countless conferences.
You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.
Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.
Yet, there is a danger.
That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.
There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential.
This tactic is sometimes described in code. That code is “SEO”. Let me decipher the code….”Search Engine Optimization“.
It is about making it easy for search engines to find your website or blog and rank high in search results.
No doubt about it, Pinterest is hot in 2012 and now that registrations are no longer needed to sign up and they have launched a slew of new apps, usage of the virtual pinboard social network is sure to keep growing.
A report earlier this year from Altimeter raises some interesting questions around how well brands are prepared to control social media as it proliferates throughout the organisation. It’s an interesting and important question, since unlike any other marketing tactic, social media isn’t actually about marketing first and foremost, it’s about customers and their adoption of technology is changing the landscape for marketers every day. This change means that multiple stake-holders within an organisation are motivated to leverage social media, whether it’s sales, customer service, product development or marketing, leading to a silo’d, poor customer experience.
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects.
Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.
My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.