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Vine App: The Ultimate Guide to More Likes and Followers | Social Media Today

Vine App: The Ultimate Guide to More Likes and Followers | Social Media Today | What's news on Marketing and Social Media | Scoop.it
Since Vine is still so new, I thought you might find my notes on how to get the most out of your time on Vine useful, so I reworked them into this guide...
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How To Build A Smart Social Media Strategy

How To Build A Smart Social Media Strategy | What's news on Marketing and Social Media | Scoop.it
 
How to Protect Your Screenplay 
 
by C.J. Perry
 
Finally, you have completed your script. After countless drafts, workshops, and merciless editing sessions, you now have a correctly formatted, workable manuscript.

Via Salah ALhaj Ahmed, Paul McKillop
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4 Tips for Increasing Pinterest Traffic to Your Blog

4 Tips for Increasing Pinterest Traffic to Your Blog | What's news on Marketing and Social Media | Scoop.it

Do you want more traffic coming to your blog?

 

Getting lots of pins from your blog posts can increase engagement and drive traffic.

 

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

 

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

 

Below you will find 4 tips to get more traffic to your blog from Pinterest.

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The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest

The Social Media Checklist – Keep Up With Facebook, Twitter, LinkedIn & Pinterest | What's news on Marketing and Social Media | Scoop.it

On the eve of the start of my third semester teaching SFSU’s Social Media Marketing Tools course, I thought it would be appropriate to share this Social Media Checklist. The Whole Brain Group did a great job of pulling this together.


Via Efraim Silver, Anthony Burke
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An introduction to keyword research for SEO - Smart Insights Digital Marketing Advice

An introduction to keyword research for SEO - Smart Insights Digital Marketing Advice | What's news on Marketing and Social Media | Scoop.it

While many larger companies have agencies to work on keyword research for them, many smaller companies don’t. To help companies who need to work on their own keyword research, this post shows how to work on actionable keyword research and provides a 3 step quick guide to get your started.

 

There is a wealth of information that you can find on the subject of keyword research but if you’re keen to dig deeper on this subject, I would recommend The Beginners Guide to SEO created by SEOMoz who provide an excellent account of the benefits and reasons why keyword research is the foundation to any SEO strategy. Smart Insights have details on more advanced approaches like a gap analysis using analytics and tools to use in their 7 Step Guide to SEO.

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Why Should You Advertise on Facebook? [INFOGRAPHIC]

Why Should You Advertise on Facebook? [INFOGRAPHIC] | What's news on Marketing and Social Media | Scoop.it

Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.

 

But the question is, does it really make sense to advertise with Facebook?

 

The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:

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SoLoMo : Nouvelle arme de fidélisation massive ?

SoLoMo : Nouvelle arme de fidélisation massive ? | What's news on Marketing and Social Media | Scoop.it

SoLoMo, acronyme apparu fin 2011 pour définir la convergence entre réseaux sociaux, géolocalisation et nouveaux usages du mobile a été présenté comm (RT @peoleofrance: SoLoMo : Nouvelle arme de fidélisation massive ?


Via Sylvie Vinial, Nathalie LAMRI, Thierry Pires
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Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!)

Using AdWords Data for SEO: Unlocking the Ultimate Keyword Research Treasure Trove (Arrrgh!!) | What's news on Marketing and Social Media | Scoop.it

Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for several reasons:

 

-Google’s keyword tool is an undependable source – it doesn’t always provide complete, accurate data.
-Google analytics is an unreliable source, no longer showing all of the data for organic search referrals. Also, your Google Analytics data, by definition, tells you about what you’re already ranking on, not what you're missing out on!
-Keyword suggestion data in general is unreliable from a conversion perspective – it can tell you how popular a keyword is relative to other terms, but it can't tell you how it will perform on your specific site.

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Why Businesses Are Switching to Online Content Marketing | Social Media Today

Why Businesses Are Switching to Online Content Marketing | Social Media Today | What's news on Marketing and Social Media | Scoop.it

Your business is always looking for ways to get ahead and be more successful. In this day and age of advanced technology, that can sometimes be a tricky endeavor. Many businesses like yours are using online content marketing as a tool to give them a leg up.

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6 Tips to Rank High in Google's Search Engine | Jeffbullas's Blog

6 Tips to Rank High in Google's Search Engine | Jeffbullas's Blog | What's news on Marketing and Social Media | Scoop.it

Search engines such as Google are seen as black boxes that hand out page one search rankings for websites and blogs based upon secret and mysterious calculations. In essence that is true.

 

Hundreds of scientists and mathematicians are constantly working in quiet rooms to increase the artificial intelligence of its search engine.

 

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What's New in Marketing? September 2012 - Smart Insights Digital Marketing Advice

What's New in Marketing? September 2012 - Smart Insights Digital Marketing Advice | What's news on Marketing and Social Media | Scoop.it
A scannable summary of developments marketers using digital marketing need to know New digital technology Autographer - a new category of wearable dev. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.
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Oh, How Pinteresting!, Tips & Tricks for Group Boards

Oh, How Pinteresting!, Tips & Tricks for Group Boards | What's news on Marketing and Social Media | Scoop.it

If you love to pin, you might want to consider inviting someone to pin with you. Whether you are planning a trip with your family or throwing a dinner party for your friends, group boards provide an easy way to use Pinterest as a collaborative tool.

 

Here are simple steps to get started.

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How to Create a Facebook Business Page in 5 Simple Steps (With Video!)

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) | What's news on Marketing and Social Media | Scoop.it

The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. Thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are rolling out all the time.

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4 Tips for Increasing Pinterest Traffic to Your Blog

4 Tips for Increasing Pinterest Traffic to Your Blog | What's news on Marketing and Social Media | Scoop.it

Do you want more traffic coming to your blog?

 

Getting lots of pins from your blog posts can increase engagement and drive traffic.

 

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

 

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

 

Below you will find 4 tips to get more traffic to your blog from Pinterest.

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5 Steps to Creating a Foursquare Brand Page – Hubze Blog

5 Steps to Creating a Foursquare Brand Page  –  Hubze Blog | What's news on Marketing and Social Media | Scoop.it

Last week I went over what foursquare is and how it can benefit your business. Be sure to recap the article if you need a refresher on foursquare! Now that we’ve covered what Foursquare is and why you should use it, I want to talk about how brands and physical businesses can use foursquare. This week I’m going to focus specifically on brands and how to start up a foursquare page. Most people don’t know that your business does not need to have a physical location for you to use foursquare. Foursquare offers a special type of page for businesses who are brands. To demonstrate how a brand without a physical location can use foursquare, I created one for the Hubze blog. I’ll take you step-by-step in the creation of the page and show you all that you can do!

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Social Media = The New SEO

Social Media = The New SEO | What's news on Marketing and Social Media | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

 


Via Antonino Militello, Anthony Burke
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Mike Ellsworth's comment, October 7, 2012 11:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 9:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 10:09 AM
Atty, thanks for the reScoop!
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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | What's news on Marketing and Social Media | Scoop.it

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media

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Reputation Management - Dealing with anti-social media | Kay Walten

Reputation Management - Dealing with anti-social media | Kay Walten | What's news on Marketing and Social Media | Scoop.it

The guest and customer is now in control. Third party review sites and your own social media sites let people praise and rant in front of the world, not just a small group of people who happen to be in your hotel, tour company office and on one of your tours. People will be people and their rants, the anti-social media, are louder than any positive reviews that you receive daily or hourly, and guests know it.

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How to Nurture Your Marketing Automation Leads to a Certain Sale

How to Nurture Your Marketing Automation Leads to a Certain Sale | What's news on Marketing and Social Media | Scoop.it

A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel.". No prospect wants to be moved anywhere. The real purpose of lead nurturing is to follow a prospect through her buying process and mirror what the prospect is thinking when she is thinking it.

 

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Rock Your SEO with Structured Social Sharing - #MozCon Presentation

Rock Your SEO with Structured Social Sharing - #MozCon Presentation | What's news on Marketing and Social Media | Scoop.it

During my MozCon 2012 talk, attendees learned about the Structured Social Sharing Formula (SSSF) - 10 steps to optimize and track social share snippets on Facebook, Google Plus, and Twitter. The formula includes use of microdata and best practices for controlling the snippet that displays on Facebook and Google+ as well as how to automatically tag URLs with campaign variables for analytics.

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The Marketing Tactic that Social Media Marketers Often Forget | Jeffbullas's Blog

The Marketing Tactic that Social Media Marketers Often Forget | Jeffbullas's Blog | What's news on Marketing and Social Media | Scoop.it

Pinterest is a popular paranoia, Instagram is indecently addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. It is discussed at coffee shops, dinner parties and countless conferences.

 

You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.

Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential.

 

This tactic is sometimes described in code. That code is “SEO”. Let me decipher the code….”Search Engine Optimization“.

 

It is about making it easy for search engines to find your website or blog and rank high in search results.

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9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website | Business 2 Community

9 Steps to Making Pinterest a Top Referrer of Traffic to Your Website | Business 2 Community | What's news on Marketing and Social Media | Scoop.it

No doubt about it, Pinterest is hot in 2012 and now that registrations are no longer needed to sign up and they have launched a slew of new apps, usage of the virtual pinboard social network is sure to keep growing.

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Get prepared to scale social media - Smart Insights Digital Marketing Advice

Get prepared to scale social media - Smart Insights Digital Marketing Advice | What's news on Marketing and Social Media | Scoop.it

A report earlier this year from Altimeter raises some interesting questions around how well brands are prepared to control social media as it proliferates throughout the organisation. It’s an interesting and important question, since unlike any other marketing tactic, social media isn’t actually about marketing first and foremost, it’s about customers and their adoption of technology is changing the landscape for marketers every day. This change means that multiple stake-holders within an organisation are motivated to leverage social media, whether it’s sales, customer service, product development or marketing, leading to a silo’d, poor customer experience.

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6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic | Jeffbullas's Blog

6 Ways to Increase the Marketing Effectiveness of your Facebook Page - Infographic | Jeffbullas's Blog | What's news on Marketing and Social Media | Scoop.it
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects.


Nearly 1 billion potential customers are using it, so why participate on any other social network. Everyone is on Facebook! It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.


My quiet observation of businesses and brands displays to me that promotion activities seem to center around a singular and focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

 

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