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Marketing and Digital Strategy
Interesting tidbits and thoughts on marketing, digital strategy, and customer experience.
Curated by Jerome Pineau
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How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands: Shawn Santos: 9780134036489: Amazon.com: Books

How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands [Shawn Santos] on Amazon.com. *FREE* shipping on qualifying offers. Discover how the world's most successful social business leaders are making social media work for their enterprises! Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe to Xerox
Jerome Pineau's insight:

Book I co-authored on "real life" social media/community experience and execution.

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PR 2.0.: Eigth steps to help you organize the biggest event for bloggers in your industry - Enigma

PR 2.0.: Eigth steps to help you organize the biggest event for bloggers in your industry - Enigma | Marketing and Digital Strategy | Scoop.it
In recent months, we organized events dedicated to bloggers in various industries. These events enabled us to bring together hundreds of influencers and thus touch their tens of millions of readers and social communities. We decided to share our best practices.
Jerome Pineau's insight:

How one of the top digital agencies in Switzerland ran a major blogger event in NYC - the right way.

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STUDY: 83 Percent of Consumers ‘Unsatisfied’ by Relationships with Brands - PRNewser

STUDY: 83 Percent of Consumers ‘Unsatisfied’ by Relationships with Brands - PRNewser | Marketing and Digital Strategy | Scoop.it
STUDY: 83 Percent of Consumers ‘Unsatisfied’ by Relationships with Brands
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How ‘dark social’ sharing could upset the social media establishment

How ‘dark social’ sharing could upset the social media establishment | Marketing and Digital Strategy | Scoop.it
An emerging trend known as ‘dark social’ is threatening to upset the social media establishment dominated by Facebook, Twitter, Instagram and Google.
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No one ever thinks of dark social...

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Choosing Social Enablement Platforms

Some key points to consider when evaluating and selecting social enablement platforms (SMMS) for large scalable enterprise use.
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#socialmedia you say? • Nuclear plants have them. Airliners and...

#socialmedia you say? • Nuclear plants have them. Airliners and... | Marketing and Digital Strategy | Scoop.it
Nuclear plants have them. Airliners and automobiles have them. So do electric power plants, and hospital operating rooms. So why is it large global brands don’t have them when engaging in social...
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#socialmedia you say? • There’s an expression in French called “usine à...

#socialmedia you say? • There’s an expression in French called “usine à... | Marketing and Digital Strategy | Scoop.it
There’s an expression in French called “usine à gaz” - which means “gas plant”. It’s commonly used in business to describe something designed in such an insanely complex way as to be completely...
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70% of companies say it's cheaper to retain a customer than acquire one | Our Social Times - Social Media Agency, Social Media Training

70% of companies say it's cheaper to retain a customer than acquire one | Our Social Times - Social Media Agency, Social Media Training | Marketing and Digital Strategy | Scoop.it
We've long argued that customer retention is undervalued and should be prioritised over customer acquisition. Thanks to a new report, we have the statistics to back up our beliefs.
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How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom

How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom | Marketing and Digital Strategy | Scoop.it
How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom
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E-Commerce: Which Customer Acquisition Channels Perform Best?

E-Commerce: Which Customer Acquisition Channels Perform Best? | Marketing and Digital Strategy | Scoop.it
Custora has released a new study [download page] examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14
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Social Media at Scale: Organizing Global Social Media Teams

Social Media at Scale: Organizing Global Social Media Teams | Marketing and Digital Strategy | Scoop.it
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this. Jeremiah Owyang, in particular, wrote abou...
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Social Media Dimensions Cheat Sheet | Social Media Today

Social Media Dimensions Cheat Sheet | Social Media Today | Marketing and Digital Strategy | Scoop.it
Did you know that if you want your display picture on Facebook to show up exactly as you see it as a file on your computer, you have to upload a 180 pixel by 180 pixel copy of it to Facebook?
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#socialmedia you say? • I was very sad to hear of George Feldstein’s...

#socialmedia you say? • I was very sad to hear of George Feldstein’s... | Marketing and Digital Strategy | Scoop.it
I was very sad to hear of George Feldstein’s passing away late last night and I’ll tell you why.
Most people won’t know who he is, or what his company Crestron does. That’s too bad because George is...
Jerome Pineau's insight:

Very sad to learn of his passing last night :(

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The future of Social Business analytics isn't where you think it is. |

The future of Social Business analytics isn't where you think it is. | | Marketing and Digital Strategy | Scoop.it
Social Media ROI author Olivier Blanchard outlines how IBM cloud and cognitive computing are about to trigger an evolutionary leap in business analytics.
Jerome Pineau's insight:

wow...and phew!

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Lorre White, The Guru of Luxury: The “Social Media New Deal” for Luxury Brands

Lorre White, The Guru of Luxury: The “Social Media New Deal” for Luxury Brands | Marketing and Digital Strategy | Scoop.it
The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part of what is viewed as luxury. As a result, luxury brands have to learn how to...
Jerome Pineau's insight:

Technically, Burberry cannot be a luxury brand since it de-localizes production...they're a hybrid fashion play really.

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#socialmedia you say? • Interesting article lately about the...

#socialmedia you say? • Interesting article lately about the... | Marketing and Digital Strategy | Scoop.it
Interesting article lately about the brand-to-brand interaction on Twitter we saw taking place during the recent Superbowl event. I don’t see why brands wouldn’t talk to each other in social since,...
Jerome Pineau's insight:

Should brands talk to one another on social networks like Twitter?

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Great Social Media Strategists | 10 Defining Traits

Are you one of the great social media strategists? Here are 10 defining traits that might just answer that question for you!
Jerome Pineau's insight:

Are you one of the "great" social media strategists? Find out here :)

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OracleVoice: Will Your Customers Vouch for You?

OracleVoice: Will Your Customers Vouch for You? | Marketing and Digital Strategy | Scoop.it
The buying process has changed—and customer advocacy plays a bigger role in digitally connected sales.
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#socialmedia you say? • There’s been a lot of talk this last 2013 quarter...

#socialmedia you say? • There’s been a lot of talk this last 2013 quarter... | Marketing and Digital Strategy | Scoop.it
There’s been a lot of talk this last 2013 quarter about social service in terms of adoption (by brands) and share of the social pie. Marketing is still the undisputed winner as most budgets and...
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8 Essentials Of Creating A Sustainable Advocacy Program

8 Essentials Of Creating A Sustainable Advocacy Program | Marketing and Digital Strategy | Scoop.it
The most talked about brands are those that create a special connection with their customers and promote brand advocacy.
Jerome Pineau's insight:

Advocacy in a nutshell -- #goodstuff

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Why Luxury Brands are so afraid of Social Media? | Luxury Activist

Why Luxury Brands are so afraid of Social Media? | Luxury Activist | Marketing and Digital Strategy | Scoop.it
Social media might be one of the biggest revolution ever since the water-steam machine.
Jerome Pineau's insight:

How luxury brand do (or not) #social

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Audi boosted brand loyalty 7.5pc by redefining employee experience - Luxury Daily - Multichannel

Audi boosted brand loyalty 7.5pc by redefining employee experience - Luxury Daily - Multichannel | Marketing and Digital Strategy | Scoop.it
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How Social Media Influences Purchase Behaviour | Social Media Today

How Social Media Influences Purchase Behaviour | Social Media Today | Marketing and Digital Strategy | Scoop.it
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important...
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