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Social Media You Say?
Thoughts on social media strategy
Curated by Jerome Pineau
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#socialmedia you say? • Interesting article lately about the...

#socialmedia you say? • Interesting article lately about the... | Social Media You Say? | Scoop.it
Interesting article lately about the brand-to-brand interaction on Twitter we saw taking place during the recent Superbowl event. I don’t see why brands wouldn’t talk to each other in social since,...
Jerome Pineau's insight:

Should brands talk to one another on social networks like Twitter?

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Great Social Media Strategists | 10 Defining Traits

Are you one of the great social media strategists? Here are 10 defining traits that might just answer that question for you!
Jerome Pineau's insight:

Are you one of the "great" social media strategists? Find out here :)

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OracleVoice: Will Your Customers Vouch for You?

OracleVoice: Will Your Customers Vouch for You? | Social Media You Say? | Scoop.it
The buying process has changed—and customer advocacy plays a bigger role in digitally connected sales.
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#socialmedia you say? • There’s been a lot of talk this last 2013 quarter...

#socialmedia you say? • There’s been a lot of talk this last 2013 quarter... | Social Media You Say? | Scoop.it
There’s been a lot of talk this last 2013 quarter about social service in terms of adoption (by brands) and share of the social pie. Marketing is still the undisputed winner as most budgets and...
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8 Essentials Of Creating A Sustainable Advocacy Program

8 Essentials Of Creating A Sustainable Advocacy Program | Social Media You Say? | Scoop.it
The most talked about brands are those that create a special connection with their customers and promote brand advocacy.
Jerome Pineau's insight:

Advocacy in a nutshell -- #goodstuff

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2013 Fortune 500 - UMass Dartmouth

2013 Fortune 500 - UMass Dartmouth | Social Media You Say? | Scoop.it
Jerome Pineau's insight:

Big enterprise numbers for 2013 #socialstats

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Why Luxury Brands are so afraid of Social Media? | Luxury Activist

Why Luxury Brands are so afraid of Social Media? | Luxury Activist | Social Media You Say? | Scoop.it
Social media might be one of the biggest revolution ever since the water-steam machine.
Jerome Pineau's insight:

How luxury brand do (or not) #social

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Audi boosted brand loyalty 7.5pc by redefining employee experience - Luxury Daily - Multichannel

Audi boosted brand loyalty 7.5pc by redefining employee experience - Luxury Daily - Multichannel | Social Media You Say? | Scoop.it
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How Social Media Influences Purchase Behaviour | Social Media Today

How Social Media Influences Purchase Behaviour | Social Media Today | Social Media You Say? | Scoop.it
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important...
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Social Shake Up and Caterpillar | Social Media Today

Social Shake Up and Caterpillar | Social Media Today | Social Media You Say? | Scoop.it
Image I had a chance to sit down with Kevin Espinosa, Social Media Manager at Caterpillar to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation.
Jerome Pineau's insight:

#smartsocial #socialstrategy

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What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]

What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC] | Social Media You Say? | Scoop.it
Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis.
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Stephen Wolfram Blog : Data Science of the Facebook World

Stephen Wolfram Blog : Data Science of the Facebook World | Social Media You Say? | Scoop.it
Stephen Wolfram shares interesting Facebook data analysis finds from the Data Donor program of Wolfram|Alpha Personal Analytics for Facebook.
Jerome Pineau's insight:

The power of Facebook and stats!

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I like Mark Yolton’s social media SAP...

I like Mark Yolton’s social media SAP... | Social Media You Say? | Scoop.it
I like Mark Yolton’s social media SAP presentations because I feel SAP has consistently “nailed” social to the point where it’s almost become a “best practice” kind of resource in the industry. One of...
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Choosing Social Enablement Platforms

Some key points to consider when evaluating and selecting social enablement platforms (SMMS) for large scalable enterprise use.
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SaaS Product Marketing 2014 | 5 Golden Rules

The 5 golden rules of SaaS product marketing in 2014
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#socialmedia you say? • Nuclear plants have them. Airliners and...

#socialmedia you say? • Nuclear plants have them. Airliners and... | Social Media You Say? | Scoop.it
Nuclear plants have them. Airliners and automobiles have them. So do electric power plants, and hospital operating rooms. So why is it large global brands don’t have them when engaging in social...
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#socialmedia you say? • There’s an expression in French called “usine à...

#socialmedia you say? • There’s an expression in French called “usine à... | Social Media You Say? | Scoop.it
There’s an expression in French called “usine à gaz” - which means “gas plant”. It’s commonly used in business to describe something designed in such an insanely complex way as to be completely...
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70% of companies say it's cheaper to retain a customer than acquire one | Our Social Times - Social Media Agency, Social Media Training

70% of companies say it's cheaper to retain a customer than acquire one | Our Social Times - Social Media Agency, Social Media Training | Social Media You Say? | Scoop.it
We've long argued that customer retention is undervalued and should be prioritised over customer acquisition. Thanks to a new report, we have the statistics to back up our beliefs.
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How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom

How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom | Social Media You Say? | Scoop.it
How the brain creates the 'buzz' that helps ideas spread / UCLA Newsroom
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E-Commerce: Which Customer Acquisition Channels Perform Best?

E-Commerce: Which Customer Acquisition Channels Perform Best? | Social Media You Say? | Scoop.it
Custora has released a new study [download page] examining e-commerce customer acquisition trends, based on data from 72 million customers of 86 US retailers across 14
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Social Media at Scale: Organizing Global Social Media Teams

Social Media at Scale: Organizing Global Social Media Teams | Social Media You Say? | Scoop.it
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this. Jeremiah Owyang, in particular, wrote abou...
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Social Media Dimensions Cheat Sheet | Social Media Today

Social Media Dimensions Cheat Sheet | Social Media Today | Social Media You Say? | Scoop.it
Did you know that if you want your display picture on Facebook to show up exactly as you see it as a file on your computer, you have to upload a 180 pixel by 180 pixel copy of it to Facebook?
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Social listening tools: Radian6 vs. Sysomos | Klick Health

Social listening tools: Radian6 vs. Sysomos | Klick Health | Social Media You Say? | Scoop.it
I have used Radian6 for years, off and on as clients needed social listening services. I just recently got my hands on Sysomos for a client engagement and so I'm now in a position to compare the two properly.
Jerome Pineau's insight:

#Radian6 vs. #Sysomos -- battle of the social listening giants...

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How real is social business? | Our Social Times - Social Media Consultancy and Social Media Training

How real is social business? | Our Social Times - Social Media Consultancy and Social Media Training | Social Media You Say? | Scoop.it
Social media experts are re-branding themselves as Social Business Strategists and former social media marketing agencies are now Social Business Agencies. But what does social business really mean? And is it the real deal?
Jerome Pineau's insight:

How do _you_ define "social media values"?

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The Customer Journey to Online Purchase – Think Insights – Google

The Customer Journey to Online Purchase – Think Insights – Google | Social Media You Say? | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
Jerome Pineau's insight:

Interactively very cool!

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