Setting up a Twitter chat is really easy, especially for social media marketers who already know how to utilize the power of a Twitter account. All it takes is a set date, a topic, and a hashtag. You let people know it is happening, and ask them to tell others who might be interested. Then you carry on a conversation at the set time with anyone using that hashtag. But knowing how to set one up isn't always enough. If you want a few tips on how to best create a great chat, you should take a look at some that are already popular. Here are 15 hashtags that have created successful chats....
The American Dialect Society deemed "hashtag" the word of the year. NPR digital culture correspondent Laura Sydell and NPR senior strategist Andy Carvin explain how the social media tool works and why some get so popular.
...But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for. But that's the long story.
The short story is this. - Facebook ROI is some of the biggest mythology in online marketing - Twitter as a lead or demand generation tool is greatly exaggerated - Google Analytics can not tell you why visitors to your site chose to buy or not buy your product - The entire mix of social media (Facebook, Twitter, Pinterest, Blogging, LinkedIn) still only accounts for 8% of the marketing budget.
And the next piece of logic is this. If you are a social media strategist, you are expected to make that 8% jump through hoops, perform miracles, AND deliver ROI (which you must demonstrate with excel driven accuracy). It can be done. Well, part of it can be done. But without the total ONLINE MARKETING MIX working together, it's like Tweeting randomly into the cavernous world of social media. You MIGHT get a RT or a tweetback response. But you are unlikely to get anything resembling success....
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