Social Media within Organizations
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Social Media within Organizations
A collection of articles focused on the use of social media within organizations
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What's a Hashtag? How to Use Them? How to Do a Hashtag Search?

What's a Hashtag? How to Use Them? How to Do a Hashtag Search? | Social Media within Organizations | Scoop.it
Discover what a hashtag actually is, how to effectively use hashtags, tools and how to perform a hashtag search.
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14 Reasons To Do Social Customer Service [Infographic]

14 Reasons To Do Social Customer Service [Infographic] | Social Media within Organizations | Scoop.it

14 statistics that will have you rethinking your decision to ignore social media as a customer service channel, plus tips for doing it right.


Via Gladys Pintado
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Google Hangouts - what you need to know!

Hangouts on Google+

This is the fifth video in a series of five, covering everything you need to know about Google+


Via Jaana Nyström, massimo facchinetti, Jesús Hernández, Ivo Nový, Gladys Pintado
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15 Essential Twitter Chats for Social Media Marketers

15 Essential Twitter Chats for Social Media Marketers | Social Media within Organizations | Scoop.it

Setting up a Twitter chat is really easy, especially for social media marketers who already know how to utilize the power of a Twitter account. All it takes is a set date, a topic, and a hashtag. You let people know it is happening, and ask them to tell others who might be interested. Then you carry on a conversation at the set time with anyone using that hashtag. But knowing how to set one up isn't always enough. If you want a few tips on how to best create a great chat, you should take a look at some that are already popular. Here are 15 hashtags that have created successful chats....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 17, 2013 1:18 PM

You'll find several new chat possibilities in this list, I'm sure...

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What's Trending: The Art And Strategy Of The Hashtag : NPR

What's Trending: The Art And Strategy Of The Hashtag : NPR | Social Media within Organizations | Scoop.it
The American Dialect Society deemed "hashtag" the word of the year. NPR digital culture correspondent Laura Sydell and NPR senior strategist Andy Carvin explain how the social media tool works and why some get so popular.
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What should a networked educational leader tweet about?

What should a networked educational leader tweet about? | Social Media within Organizations | Scoop.it
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Live-tweeting at academic conferences: 10 rules of thumb

Live-tweeting at academic conferences: 10 rules of thumb | Social Media within Organizations | Scoop.it
After 'Twittergate', Ernesto Priego explores the ethics of live-tweeting academic events and provides 10 points to bear in mind when navigating this emerging social media minefield...
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Know your Twitter etiquette: 6 guidelines for hassle-free tweeting | SmartBlogs

Know your Twitter etiquette: 6 guidelines for hassle-free tweeting | SmartBlogs | Social Media within Organizations | Scoop.it
As of December, Twitter had more than 500 million registered members, an astounding number if not for the fact that this is still growing. That means you h
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How to Never Run Out of Blog Content Ideas - Heidi Cohen

How to Never Run Out of Blog Content Ideas - Heidi Cohen | Social Media within Organizations | Scoop.it
Do you have trouble creating rich, valuable blog content? Here are 13 places to seek blog content ideas to avoid running on empty when you create content.
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Social Media Cocktail [Infographic]

Social Media Cocktail [Infographic] | Social Media within Organizations | Scoop.it
Social media cocktail is our own recipe for managing a social media presence in the most efficient manner. If you are not doing social media for a job

Via Gladys Pintado
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Guillermo Pérez's curator insight, June 24, 2013 10:09 AM

Todo un reto preparar y manejar adecuadamente la mezcla de medios y contenidos en las redes sociales.

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Why Brands Should Be Human on Social Media

Why Brands Should Be Human on Social Media | Social Media within Organizations | Scoop.it
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But how can your brand be more human?
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Rescooped by Sarah ter Keurs from Public Relations & Social Media Insight
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Death of the Social Media Strategist: Overselling & Underperforming from the Start

Death of the Social Media Strategist: Overselling & Underperforming from the Start | Social Media within Organizations | Scoop.it

...But the bottom line is this, social media is PART of the MIX but it is not the solution. AS A SINGLE CHANNEL, social will deliver very little in terms of ROI. Here's the good news, as part of a coordinated program (where social feeds email, and seo, and online ads) social media can be the "accelerant" that takes your ho hum program into something worth cheering for. But that's the long story.

 

The short story is this. - Facebook ROI is some of the biggest mythology in online marketing - Twitter as a lead or demand generation tool is greatly exaggerated - Google Analytics can not tell you why visitors to your site chose to buy or not buy your product - The entire mix of social media (Facebook, Twitter, Pinterest, Blogging, LinkedIn) still only accounts for 8% of the marketing budget.

 

And the next piece of logic is this. If you are a social media strategist, you are expected to make that 8% jump through hoops, perform miracles, AND deliver ROI (which you must demonstrate with excel driven accuracy). It can be done. Well, part of it can be done. But without the total ONLINE MARKETING MIX working together, it's like Tweeting randomly into the cavernous world of social media. You MIGHT get a RT or a tweetback response. But you are unlikely to get anything resembling success....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 5, 2013 12:57 PM

Reality check for social marketers.

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Tweeting For Schools

Tweeting For Schools | Social Media within Organizations | Scoop.it
Awhile ago, I wrote a post entitled, “What Should A Networked Educational Leader Tweet About?“, which was meant to be a guide to administrators new to Twitter on tweeting and sharing in...
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Rescooped by Sarah ter Keurs from Perspectives on CPD in ELT
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The 100 Best Twitter Tools For Teachers (2012 Edition) | Edudemic

The 100 Best Twitter Tools For Teachers (2012 Edition) | Edudemic | Social Media within Organizations | Scoop.it
Twitter keeps changing and so does the ecosystem of tools developed for it. Here's the most up-to-date list of Twitter tools for teachers, 2012 edition!
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Using Twitter for PD - From Sandy Millin

Using Twitter for PD - From Sandy Millin | Social Media within Organizations | Scoop.it
The English UK North conference took place at my school, IH Newcastle, on 6th October 2012. I presented on ‘Twitter for Professional Development’. Here are all of the links I shared dur...
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6 Steps To Becoming A Better Twitter User - Edudemic

6 Steps To Becoming A Better Twitter User - Edudemic | Social Media within Organizations | Scoop.it
There are many ways teachers can leverage Twitter to enhance their PLN. But what are the best steps to becoming a better Twitter user?

Via Edudemic, Sarah ter Keurs
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Edudemic's curator insight, February 4, 2013 5:05 PM

As I began to build my personal learning network (PLN) I didn’t know a hashtag from a MT. But I knew something exciting was happening for educators on Twitter. The road to a robust PLN begins with the signing up for Twitter – then the journey begins…

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The Social C-Suite

The Social C-Suite | Social Media within Organizations | Scoop.it
The Social C-Suite By Dan Pontefract for CLO Magazine Among the 47,361 employees surveyed in 120 countries worldwide, Gallup - a research-based performance-management consulting company – pegs the ...
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