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Social Media for Small Business
Social Media tips, how-to, steps, and helpful links for small biz owners and startup's.
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16 Words that Increase Social Media Engagement

16 Words that Increase Social Media Engagement | Social Media for Small Business | Scoop.it
Dan Zarrella’s latest data analysis shows the top words and phrases used to drive action on social media. After analyzing 50,000 blog posts, millions of tweets and all of the posts on the top 10,00...
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22 Social Marketing Tips Your "Social Media Expert" Won't Tell You

22 Social Marketing Tips Your "Social Media Expert" Won't Tell You | Social Media for Small Business | Scoop.it
"Social media experts" are great at "joining the conversation", but terrible at marketing. Here are 22 social marketing tips you can use to grow your business.
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Pincurl Girls — Welcome

Pincurl Girls — Welcome | Social Media for Small Business | Scoop.it
Gifts for empowering girls. Pincurl Girls offers art to inspire girls and women to believe in themselves. “I Believe in Myself” bracelets track happy thoughts and boost self esteem in women and girls.
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87 More Vital Social Media Marketing Facts and Stats for 2012

87 More Vital Social Media Marketing Facts and Stats for 2012 | Social Media for Small Business | Scoop.it

87 social media and online marketing statistics covering everything from how executives and large companies are using social media to mobile marketing trends.


Via Gregg Breward
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How to Increase Traffic with Social A/B Testing

How to Increase Traffic with Social A/B Testing | Social Media for Small Business | Scoop.it
How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
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VerticalResponse Email Marketing Blog for Small Business: 3 Tips to Make Your Press Release More Social Media-Friendly

VerticalResponse Email Marketing Blog for Small Business: 3 Tips to Make Your Press Release More Social Media-Friendly | Social Media for Small Business | Scoop.it
Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases.
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What You Need to Know About Google+ — Social Metrics Pro

What You Need to Know About Google+ — Social Metrics Pro | Social Media for Small Business | Scoop.it
You will be able to enter things like an introduction about yourself, employment and academic accomplishments, places you've lived, links to your personal website or blog as well as links to some of your other social media profiles.

Via Manlio Mannozzi, Mike Cunningham
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3 Tips to Manage Your Social Media Reputation | Social Media Examiner

3 Tips to Manage Your Social Media Reputation | Social Media Examiner | Social Media for Small Business | Scoop.it
Social media reputation: What you need to know to develop and manage your brands' reputation online.
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Websites That Work

Websites That Work | Social Media for Small Business | Scoop.it
Optimize your website and landing pages to attract the right visitors, capture qualified leads, and increase conversion rates.
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SEO & Social Network | Shopping Cart Features

SEO & Social Network | Shopping Cart Features | Social Media for Small Business | Scoop.it
3dcart offers the best in SEO and Social Media tools, such as our Facebook store allowing to sell your items within Facebook and even let your fans resell your items using our affiliate program.
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Ten Surefire Tips for Social Networking

Ten Surefire Tips for Social Networking | Social Media for Small Business | Scoop.it

I selected this piece written by Jeff Mortimer for Herald and News because social networking (aka Social Business) is rapidly becoming a critical component to influence and drive business objectives.  I found this article informative and the suggestions provided a great framework for any business to create an effective social networking program.

 

Here's something important to consider before your company decides to embark on the social network journey.

 

Excerpt:

 

"The confusion lies in exactly what a successful social media platform can do for your company.

 

*Too many organizations are relying on gut instinct and crude metrics to assess payback from their growing social media presence

 

**Without an accurate measurement framework, they risk misinterpretation that can lead to misinformed decisions on budget (and time) allocations and marketing mix.

 

Did you know that...

 

**62% of twitter users who become followers of a brand are more likely to buy that brand's products?

 

**60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend

 

**74% of consumers aree influenced on buying decisions by fellow socializers afer soliciting input via social media

 

Here are a few out of 10 great tips for you to succeed on social networks:

 

**Get Your Entire Team Involved with Marketing: This is one of the most overlooked and under utilized tool that you have

 

**Strategy Before Tactics: Decide who matters. Without this concentration on an ideal target audience, your marketing strategy will often lack focus.

 

**Identify Your Ideal Client: Does your client want what you have and do they value what you do?

 

**Discover Your Core Marketing Message: Your claim should be powerful and intentional and, once crafted, should quickly communicate the difference between you and your competitors — is it your service, price, product? Ask your clients first.

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond"


Read full article here:    [http://tinyurl.com/763t6bg]


Via janlgordon
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Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today

Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today | Social Media for Small Business | Scoop.it
Pinterest launches business accounts and other resources for brands.

 

Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts:

 

"Thousands of businesses have become a part of our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it's Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses."

 

So ... do you already have a Pinterest account you want to convert into a business account? Convinced today's the day to set up your Pinterest business account for the first time? Want to know what the new terms of service specifically for businesses say? Well have we got the blog post for you! Read on to learn all that and more, you pinning maniacs, you :-)

 

Read more: http://bit.ly/W6Sgft


Via janlgordon
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janlgordon's comment, December 6, 2012 7:17 PM
Good one John!!
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Social Media is a lot like Sex

Statistic sources: slide 3, 4,5 http://benterry.com/social-media-stats-2012/ slide 9 http://www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on-...
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Twitter Quietly Launches A User Directory

Twitter Quietly Launches A User Directory | Social Media for Small Business | Scoop.it
You may not have noticed the link, but it’s there in the footer of Twitter’s home page if you’re logged out: “Directory.” It’s a link to Twitter’s unannounced user directory, an alphabetical collection of all Twitter account holders from A to Z...
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How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner

How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner | Social Media for Small Business | Scoop.it
Social Media Measurement: How to use the new Social Reports features inside Google Analytics to help evaluate and measure your social media campaigns.
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Win  #eCommerce, Girly #WebDesign, Mail Marketing Management, #SEO , Branding, and Small Business #Outsourcing services & solutions!

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VerticalResponse Email Marketing Blog for Small Business: Does Your Small Business Need a Social Media Policy?

VerticalResponse Email Marketing Blog for Small Business: Does Your Small Business Need a Social Media Policy? | Social Media for Small Business | Scoop.it
The short answer is: heck yeah! A social media policy summarizes company procedures for employee communication in the online world. Just because you’re not as huge as Exxon Mobil doesn’t mean you can’t get yourself into hot water for what...
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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | Social Media for Small Business | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

Via Mike Cunningham
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4 Ways to Discover More About Your Audience With Social Media | Social Media Examiner

4 Ways to Discover More About Your Audience With Social Media | Social Media Examiner | Social Media for Small Business | Scoop.it
Four social media marketing tactics to help you improve your social media content and strategy.
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5 Twitter Lists You Should Have | Business 2 Community

5 Twitter Lists You Should Have | Business 2 Community | Social Media for Small Business | Scoop.it
Twitter lists are the hidden secrets of the social selling world.
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Social Media Management, Twitter Tools, Social CRM | Sprout Social

Social Media Management, Twitter Tools, Social CRM | Sprout Social | Social Media for Small Business | Scoop.it

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

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10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter

10 Facts about Consumer Behavior on Facebook - Social Media Quickstarter | Social Media for Small Business | Scoop.it
Recent study of consumer behavior on Facebook conducted by Constant Contact and market research firm Chadwick Martin Bailey. Read all the results here.
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