I selected this piece written by Jeff Mortimer for Herald and News because social networking (aka Social Business) is rapidly becoming a critical component to influence and drive business objectives. I found this article informative and the suggestions provided a great framework for any business to create an effective social networking program.
Here's something important to consider before your company decides to embark on the social network journey.
"The confusion lies in exactly what a successful social media platform can do for your company.
*Too many organizations are relying on gut instinct and crude metrics to assess payback from their growing social media presence
**Without an accurate measurement framework, they risk misinterpretation that can lead to misinformed decisions on budget (and time) allocations and marketing mix.
Did you know that...
**62% of twitter users who become followers of a brand are more likely to buy that brand's products?
**60% of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend
**74% of consumers aree influenced on buying decisions by fellow socializers afer soliciting input via social media
Here are a few out of 10 great tips for you to succeed on social networks:
**Get Your Entire Team Involved with Marketing: This is one of the most overlooked and under utilized tool that you have
**Strategy Before Tactics: Decide who matters. Without this concentration on an ideal target audience, your marketing strategy will often lack focus.
**Identify Your Ideal Client: Does your client want what you have and do they value what you do?
**Discover Your Core Marketing Message: Your claim should be powerful and intentional and, once crafted, should quickly communicate the difference between you and your competitors — is it your service, price, product? Ask your clients first.
Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/763t6bg]