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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


Read more: http://bit.ly/J87l5N

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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SOCIAL MEDIA, what we think about! | Scoop.it
Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


Read more: http://bit.ly/JH9uK8

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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn

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How to Make a Tweet This Link | Social Media Sun

How to Make a Tweet This Link | Social Media Sun | SOCIAL MEDIA, what we think about! | Scoop.it

That could be very interesting to know how do that. [note mg]

Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button.

Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content.

Read more: http://bit.ly/IXVoyW

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John van den Brink's comment, April 15, 2012 3:59 PM
Thank you Martin!
Martin Gysler's comment, April 16, 2012 4:39 AM
It's my pleasure John, have a great week!
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Recommend Or Not To Recommend: That Is The Question | Personal Branding Blog - Dan Schawbel

Recommend Or Not To Recommend: That Is The Question | Personal Branding Blog - Dan Schawbel | SOCIAL MEDIA, what we think about! | Scoop.it

The recommendation is a very important topic and it is worth taking your time to read this article. [note mg]


I don’t think there is any other aspect of online reputation for companies and individuals, as undervalued and taken lightly, as the giving and managing of recommendations. While it remains true that (in a positive sense) recommendations can be the pat on the back we need to get that coveted job, improve our influence and relevance, and many other side benefits, it is also the case that recommending or asking for recommendations without exercising good judgement can provoke a boomerang effect that can damage us by undermining (sometimes irretrievably) our credibility and hurting our online and offline presence in various other ways. Personal branders watch out!


Golden rules of online recommendations


Read more: http://bit.ly/HGL5my

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Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation | Social Media Consulting - Convince & Convert

Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation | Social Media Consulting - Convince & Convert | SOCIAL MEDIA, what we think about! | Scoop.it

Soon, you’ll be seeing an all-new version of Convince & Convert.


It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview:


The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know.


The Case for Redesign


Even though WordPress (especially with Genesis) is exceptionally easy to work with compared to old skool Web design days, it’s still a major undertaking. Lots of blogs out there rarely if ever change their look and layout. Why bother?


Read more: http://www.convinceandconvert.com/convince-convert-news/redesigning-your-blog-to-drive-reader-behavior/

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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SOCIAL MEDIA, what we think about! | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]


Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.


Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.


Keeping Personal and Public Facebook Content Separate...


Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/

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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | SOCIAL MEDIA, what we think about! | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]


Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.


I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.


How to Optimize Your Twitter Feed With Twylah:


The Basics:...


Read more: http://bit.ly/H1e14y

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How to NOT Get Someone’s Attention in Social Media | Ann-Tran

How to NOT Get Someone’s Attention in Social Media | Ann-Tran | SOCIAL MEDIA, what we think about! | Scoop.it

I love this article. It summarizes a lot of common sense and know-ledge in very few words.


In the new world of social media, there is much to learn, whether in general or the behavior and customs. However, it would mostly enough to do the same things we do in real life ... unfortunately that seems to escape a great part of those active in social media.


The blog is protected and the text cannot be copied on the post here. [note mg]



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How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.


For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.


Where do you start?


Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...


Read more: http://bit.ly/GLePK6

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52 Questions To Ask When Hiring A Social Media Company

52 Questions To Ask When Hiring A Social Media Company | SOCIAL MEDIA, what we think about! | Scoop.it

As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]


Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.


Of 2008. I wish I was kidding.


It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.


Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/

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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | SOCIAL MEDIA, what we think about! | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]


Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.


When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.


Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.


Read more: http://bit.ly/xJdwb5

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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:


1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products


Read more: http://bit.ly/y3xVU7

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how to customize facebook cover photos

how to customize facebook cover photos | SOCIAL MEDIA, what we think about! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


Read more: http://bit.ly/JiZe5B

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | SOCIAL MEDIA, what we think about! | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.


As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.


Read more: http://bit.ly/IBydM1

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John van den Brink's comment, April 19, 2012 3:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 3:45 PM
Yes John, every day we discover new tools, it's an amazing world :)
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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

Is your content worthy of a share?

Read more: http://bit.ly/HNNTN5

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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | SOCIAL MEDIA, what we think about! | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

What if Google+ never needed to be Facebook, but rather exist as something more?

So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?

Well, what if I told you none of that mattered?

What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?

Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.

Read more: http://bit.ly/HyctQS

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The Secrets Behind Content With 10,000+ Shares

The Secrets Behind Content With 10,000+ Shares | SOCIAL MEDIA, what we think about! | Scoop.it
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.


As Internet marketers, we’re tasked with the often difficult job of helping ourselves or our clients gain visibility online.


As the years go by, the landscape is becoming increasingly competitive and crowded, and standing out amongst the noise is harder than ever. If you’re not a major publication that automatically gets thousands of shares regardless of what you post, this becomes even harder to do.


With everyone competing to create highly shareable content, the million dollar question is:


“How Do I Create Viral Content?”


Read more: http://bit.ly/IN7E8l

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6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites | SOCIAL MEDIA, what we think about! | Scoop.it

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]


Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?


Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.


How do you know you’re on the Google List or any other database of blacklisted sites?


Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/

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Blogging Tips A-Z: G for Goals

Blogging Tips A-Z: G for Goals | SOCIAL MEDIA, what we think about! | Scoop.it
Every successful blogger I’ve spoken to had several failed blogs behind them before they finally honed in on their blogging goals and set up a blog that would achieve those goals.


Like most bloggers I set up my first blog as an experiment. I had a vague idea of what I wanted to write about and a secret goal for my blogging.


Well, we all want our blogs to become bestselling books and get made into movies starring Meryl Streep or Julia Roberts don’t we?


But I wasn’t just hoping to kick start my travel writing career and gain worldwide recognition for my writing. I had a few other goals too:


  • because I’d recently moved from Costa Rica to Australia I wanted to share personal stories so family and friends could follow our adventures;
  • because I’ve lived overseas in eight different countries and travelled to many more I wanted to inspire and inform other women so they could travel more or move overseas too;
  • I wanted my blog to be a fun creative outlet and keep it separate from my web design and web copy writing business.

Can you see a problem here? There are a few of them.


Read more: http://bit.ly/H9FmXN

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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | SOCIAL MEDIA, what we think about! | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]


Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.


Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.


Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/

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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | SOCIAL MEDIA, what we think about! | Scoop.it

What if your Twitter conversations could expand to include more people from your online community?


Now you can thanks to embedded tweets, a new feature from Twitter.


Sharing Tweets Outside of Twitter


Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.


But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:


  • Reply to the tweet and join the conversation.
  • Share the conversation with their Twitter community using retweet.
  • Mark the tweet as a favorite.
  • View the Twitter profile of the tweet author.
  • Follow the tweet author.
  • View tweet replies by clicking the tweet date.


Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/

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How Social Login Enhances Websites

How Social Login Enhances Websites | SOCIAL MEDIA, what we think about! | Scoop.it

Do you manage a site that encourages people to create user accounts?


Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?


If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.


Why Social Login?


Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...


Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/

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The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform

The Ultimate Guide to Publishing Your eBook on Amazon’s Kindle Platform | SOCIAL MEDIA, what we think about! | Scoop.it

If you plan to write and publish your own eBook, this article will be of great value and give you much information. [note mg]


With the seven steps contained in this article, you'll never have to read another one on publishing to Amazon's Kindle platform ever again.


I have returned from the fiery abyss of writing my first eBook and uploading it on Kindle, and I bring you this message:


It’s not that bad.


But why write and publish an eBook? If you’re an online marketer, entrepreneur, writer, blogger, or maybe a chef, what’s the point? Here’s what I’ve found:


  • It’s time to prove your authority. You have an incredible, life-changing idea? You won’t find a better time for your words to spread like wildfire to inspire and empower, if executed correctly...

Read more: http://www.copyblogger.com/how-to-publish-kindle-ebook/

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]


Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.


Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/

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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business