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Forget Klout: you can't measure influence on Twitter - Telegraph

Forget Klout: you can't measure influence on Twitter - Telegraph | SOCIAL MEDIA, what we think about! | Scoop.it
Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.

 

"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.


When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.


Via Minter Dial
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Not Sure What Your Business Should be Doing Online? Follow this Formula!

Not Sure What Your Business Should be Doing Online? Follow this Formula! | SOCIAL MEDIA, what we think about! | Scoop.it

When it comes to the web and business, perhaps no question is as discussed (and argued) as: “What should my company be doing online?”


Of course, the question can be asked in many different ways. Some common variations include:

 

- How will being online help me bring customers to my offline location?

 

- Do I really need a website? How fancy (i.e. expensive) does it need to be, does it have to have a blog and what about that search engine optimization stuff?

 

- Do I need to get going with that social media stuff? On which social media sites should I be active, what should I say, how often should I say it and to whom should I be talking?

 

- Can I really manage my business online? How secure is it? Can I do some things and not others? Is it hard to learn how it’s done?

 

- This is just the tip of the iceberg when it comes to this complex question and unfortunately, there are no simple answers.

 

Until now...

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How To Keep People from Replying to Tweets

How To Keep People from Replying to Tweets | SOCIAL MEDIA, what we think about! | Scoop.it

This is another one of those posts where I lure you in with a strange title and then dash your hopes. Why? Because someone actually found my website by Googling.

 

“How to keep people from replying to tweets”

 

So I figured since they found me, I better answer their question!

 

And I’m sure they were disappointed when they discovered that their search brought them to 18 Mistakes Businesses Make on Twitter. Because not getting any replies is NOT a mistake. It’s a calculated business strategy!

 

Now, I have to say up front, it absolutely perplexes me and makes me scratch my head and go, “Hmmmmmm” just knowing that someone actually Googled that. Why would you even want to know that? What makes you seek out that information?

 

I can only think of a few scenarios:...

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