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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Google+ Ripples: The promise of shared intelligence

Google+ Ripples: The promise of shared intelligence | SOCIAL MEDIA, what we think about! | Scoop.it

Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.

 

Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.

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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | SOCIAL MEDIA, what we think about! | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.


There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.


As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...

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