SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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cooala - Play, Discover, Benefit

cooala - Play, Discover, Benefit | SOCIAL MEDIA, what we think about! | Scoop.it

An app for consumers to playfully connect with brands. In a thrustworthy and straight forward way.

Martin Gysler's insight:

Mobile App for Brand Lovers

 

cooala is a mobile App for playful and controlled interaction between brands and their fans - an answer to Facebook from the year 2012. 

 

Why cooala?

Young consumers are not easily reached through advertising. Even on social platforms like Facebook, they have little interest in connecting with brands. According to a Forrester Study from 2012, only 6 percent do so the in the USA. Companies are complaining about narrow reach and high advertising budgets on the Zuckerberg platform, users are unsure about their private data and are annoyed by the massive increase in advertising on their Wall. This is exactly where cooala steps in: cooala users discover brands, subscribe to specific content, and benefit from exclusive content and offers from their favorite brands. All while keeping full control of their data.

 

For the user: Very playful

 „What’s cooler?“ is the key question: Gaga or Bieber? FC Bayern Munich or Real Madrid? DC or Quicksilver? Ferrari or Mini? In different product categories, Fans choose their favorite from a suggested pair and thus build their Brand Map. New, cool brands can be explored through the photos and info on the site, and everything can be shared with friends. The best part: Fans only subscribe to exactly the offers that interest them: a VW event, a Stimorol sample, McDonald’s Coupons, or info about new products from Apple. And all of this in one place.

 

cooala offers its users:

a playful way to rate brands and share with friendsthe opportunity to discover thousands of new brands, soon also locallya way to collect their favorite brands in Brandboardsthe ability to subscribe to brands they love, receiving product news, event invitations, samples, coupons, gifts, and more. No spam - only what they’ve subscribed to.Complete control over their contact with companies

For Companies: Market research and accurate Targeting

The platform is also very advantageous for companies: for one, messages, information, and giveaways don’t have to be sent randomly and with high waste. Thanks to cooala, fans can decide themselves exactly what they want to get, and receive only the content they choose - a perfect qualified lead.

 

Companies therefore communicate with their Fans eye to eye, in common agreeance, and without loss.

 

Also very interesting: cooala delivers real time market research data about brands and their competitors, for example the coolness factor of a brand, market development compared to the competition, and the wants and needs of the users.

 

cooala offers companies:

Contact with high affinity target groups without waste.An unobtrusive, playful communication channel to existing and new fans.Anonymous market research data about their own brand and those of competitors.Highly efficient tool to launch campaigns easily and quickly with a target oriented approach.

The five cooala partners, all experienced specialists in their fields, are developing the app at full speed. CEO Mike Schwede is confident: “The reactions we’ve seen in young, brand oriented target groups is very positive. They are looking through the Brand Profiles, playing enthusiastically with the App, and are spreading the word through the Share Function.”

 

iPhone users can download cooala in the Appstore starting today. The Android version of the app is planned for Spring, and the trimmed down Facebook version is currently in development.

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How to Turn Your WordPress Blog Into a Native iPhone App with WiziApp

How to Turn Your WordPress Blog Into a Native iPhone App with WiziApp | SOCIAL MEDIA, what we think about! | Scoop.it

So we all know that everything is going mobile. Tech pundits are encouraging users to at least have a mobile version of their site. Most popular sites like NYTimes, CNN, etc. have their own mobile apps along with mobile versions. We recently saw bunch of other WordPress related blogs releasing their own iPhone apps. Yes, you are probably wondering what the heck are we doing? Why haven’t we launched our own mobile version or an app yet. Well, we used to have a mobile version before but our design and the service we used totally failed our users. So we temporarily decided to turn it off. But we are unveiling some very exciting stuff in November. In the past we have shown you how to create a mobile version of your WordPress blog...

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5 Tips for Creating Video and Audio Content With Your iPhone

5 Tips for Creating Video and Audio Content With Your iPhone | SOCIAL MEDIA, what we think about! | Scoop.it

If you could create and manage an entire video blog using nothing other than an iPhone, would you?


If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.


Multimedia Content With an iPhone?


This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.


And I’m creating the ENTIRE BLOG using just an iPhone...

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Why if you miss Siri you’ll miss the future of the Web

Why if you miss Siri you’ll miss the future of the Web | SOCIAL MEDIA, what we think about! | Scoop.it

Siri is the most useful thing I’ve seen so far this year.


But after playing with it, getting an interview with its CEO (video here on building43) it’s even more important for you to pay attention to.

 

It is the best example of what the web will be.

 

Let’s go back.
Web 1994 was the “get me a domain and a page” era.
Web 2000 was the “make my page(s) interactive and put people on it” era.
Web 2010 is the “get rid of pages and glue APIs and people together” era.

 

Siri is the best example. First, it’s not a website. It’s an application you put on your phone (today iPhone, soon others like Android and Blackberry). Second, it isn’t a search engine, those are so 1998. It’s a system that assists you in your life.

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Curated Content: Top 5 RSS news feed readers for iPhone, iPad | TiPb

Curated Content: Top 5 RSS news feed readers for iPhone, iPad | TiPb | SOCIAL MEDIA, what we think about! | Scoop.it

TiPb checks out the best, most must-have RSS news feed reader apps to load up on your iPad, iPhone, or iPod touch

 

Have an iPad, iPhone, or iPod touch and curious which are the best, most must-have RSS feed reading apps you need to check out? We’ve already covered readers in general, from eBooks to comics, but this time we really wanted to focus on RSS news. So if you want to keep your syndication really simple, and yourself up to date with the latest new, read on for TiPb’s top 5 most recommended RSS feed readings apps for iOS...


Via Giuseppe Mauriello
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iOS 5 First Look: Twitter integration walkthrough - Apple

iOS 5 First Look: Twitter integration walkthrough - Apple | SOCIAL MEDIA, what we think about! | Scoop.it
Earlier we brought you a first look at what iOS 5 would bring with its iMessage app and Notifications Center, taking you through the how iPhones, iPads and iPods will be set up wirelessly, without the need to sync with iTunes on the desktop.

We chose not to include a look at how Apple worked with Twitter to integrate the service at an operating system...
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Apple iCloud: 6 Things You Need To Know About iCloud | Business 2 Community

Today, Steve Jobs introduced the Apple iCloud, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone, iPad, iPod...
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Bloom: A Different Kind of Productivity App for the iPhone

Bloom: A Different Kind of Productivity App for the iPhone | SOCIAL MEDIA, what we think about! | Scoop.it

seattle-based Mindbloom has made waves with its digital inspiration and productivity web app, adding a gamification element to the niche that was both unique in approach and in accessibility. Now they’ve added a standalone app to its arsenal with Bloom, a free app that gives users a real kickstart in doing what really matters in everyday life. It offers a fun and simple way to transform photos and music into a private or shared digital inspiration. Bloom brings what’s really important in life to the forefront, enabling users to connect better with their lives as a whole as opposed to just their to-do lists. I’ve had a chance to play with the app while it was in testing, and the Mindbloom team definitely are onto something with Bloom...

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Build Your Own Mobile App With Appsbar

Build Your Own Mobile App With Appsbar | SOCIAL MEDIA, what we think about! | Scoop.it
Everyone talks about how important it is to build an iPhone or Android app, but it doesn’t look inexpensive or easy. Until now. I’ve been testing appsbar, a free Web-based app that allows small business owners create their own iOS or Android application.


I found appsbar.com when researching the digital coupon phenomenon (think Groupon and Living Social) and discovered a post by appsbar founder Scott Hirsch, who built the tool, in part, as a do-it-yourself coupon service. From the merchant point of view, the pricing of coupons is expensive. Most business owners considering coupons could benefit from a tool that lets you build it yourself and keep the profit margins higher...

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iOS 5: The Top 10 New Features

iOS 5: The Top 10 New Features | SOCIAL MEDIA, what we think about! | Scoop.it

The new iOS 5 goes live soon, bringing with it revamped notifications and more than 200 new features for your iPhone, iPad and iPod Touch. These are the top ten, and then some more.

 

Some of these features you already had in your iPhone or iPad. They just came in third-party apps.

 

If you used apps like the must-have WhatsApp, which allows you to message in an extremely easy way with all kinds of phones for free, you already were enjoying something like iMessage (even while iMessage adds important services, like device-wide conversation synchronization)...

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Top 10 Very Useful iPhone Apps For Webmasters To Make Their Life Easier | WebTabLab.com

Top 10 Very Useful iPhone Apps For Webmasters To Make Their Life Easier | WebTabLab.com | SOCIAL MEDIA, what we think about! | Scoop.it
If you a webmaster, check out our list of best iPhone apps for webmasters that will help you to check each and everything to make your website up and running while you are on the go.

 

There are many popular mobiles all around the world and Apple iPhone is still holding the first place because of its crystal clear display, easy availability of millions of useful apps, fast processor, no tensions of viruses and great iOS software that always backed up hardware. There are millions of people using iPhone from all around the world coming from various professions.

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TimeSpan for iPhone is a beautiful way to count down to milestones

TimeSpan for iPhone is a beautiful way to count down to milestones | SOCIAL MEDIA, what we think about! | Scoop.it
Somewhere between ToDo lists and calendarappointments lies TimeSpan. You can think of it as a way to keep track of important periods of time, reminders with a tail, whatever, but basically the app allows you to mark off segments of time when the beginning and end are important.
A common use for this might be to mark off a working period, or a break period. If you’re a freelancer that needs to be reminded when you’ve worked a certain number of hours, for instance, you can do that with TimeSpan....
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Apple makes iTunes 10.3 available for download - Apple

Apple makes iTunes 10.3 available for download - Apple | SOCIAL MEDIA, what we think about! | Scoop.it
Almost twelve hours have passed since Apple introduced what was in store for its Mac OS X and iOS platforms, finally unveiling the desktop features of Lion, deep Twitter integration for mobile devices and of course iCloud and the associated services that will transform the way we interact with our music collections...
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