An app for consumers to playfully connect with brands. In a thrustworthy and straight forward way.
|Scooped by Martin Gysler|
Mobile App for Brand Lovers
cooala is a mobile App for playful and controlled interaction between brands and their fans - an answer to Facebook from the year 2012.
Young consumers are not easily reached through advertising. Even on social platforms like Facebook, they have little interest in connecting with brands. According to a Forrester Study from 2012, only 6 percent do so the in the USA. Companies are complaining about narrow reach and high advertising budgets on the Zuckerberg platform, users are unsure about their private data and are annoyed by the massive increase in advertising on their Wall. This is exactly where cooala steps in: cooala users discover brands, subscribe to specific content, and benefit from exclusive content and offers from their favorite brands. All while keeping full control of their data.
For the user: Very playful
„What’s cooler?“ is the key question: Gaga or Bieber? FC Bayern Munich or Real Madrid? DC or Quicksilver? Ferrari or Mini? In different product categories, Fans choose their favorite from a suggested pair and thus build their Brand Map. New, cool brands can be explored through the photos and info on the site, and everything can be shared with friends. The best part: Fans only subscribe to exactly the offers that interest them: a VW event, a Stimorol sample, McDonald’s Coupons, or info about new products from Apple. And all of this in one place.
cooala offers its users:a playful way to rate brands and share with friendsthe opportunity to discover thousands of new brands, soon also locallya way to collect their favorite brands in Brandboardsthe ability to subscribe to brands they love, receiving product news, event invitations, samples, coupons, gifts, and more. No spam - only what they’ve subscribed to.Complete control over their contact with companies
For Companies: Market research and accurate Targeting
The platform is also very advantageous for companies: for one, messages, information, and giveaways don’t have to be sent randomly and with high waste. Thanks to cooala, fans can decide themselves exactly what they want to get, and receive only the content they choose - a perfect qualified lead.
Companies therefore communicate with their Fans eye to eye, in common agreeance, and without loss.
Also very interesting: cooala delivers real time market research data about brands and their competitors, for example the coolness factor of a brand, market development compared to the competition, and the wants and needs of the users.
cooala offers companies:Contact with high affinity target groups without waste.An unobtrusive, playful communication channel to existing and new fans.Anonymous market research data about their own brand and those of competitors.Highly efficient tool to launch campaigns easily and quickly with a target oriented approach.
The five cooala partners, all experienced specialists in their fields, are developing the app at full speed. CEO Mike Schwede is confident: “The reactions we’ve seen in young, brand oriented target groups is very positive. They are looking through the Brand Profiles, playing enthusiastically with the App, and are spreading the word through the Share Function.”
iPhone users can download cooala in the Appstore starting today. The Android version of the app is planned for Spring, and the trimmed down Facebook version is currently in development.