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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about! | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA

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Martin (Marty) Smith's comment, April 29, 2013 4:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 5:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 5:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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12 Keys to Success on Twitter

12 Keys to Success on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.


When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.


It has overcome this challenge and four years later it has built an impressive resume.

  • Over 140 million active users as of 2012
  • Generates over 340 million tweets daily
  • Handles over 1.6 billion search queries per day
  • Tenth most visited site on the internet


In the nearly six years since its founding over 600 million users have registered Twitter accounts.


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25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.


Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!


1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.


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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | SOCIAL MEDIA, what we think about! | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...


There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.


With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.


Then there are the measurable benefits: page views, link generation, conversions and leads.


Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?


Are you Blogging with Intention?


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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | SOCIAL MEDIA, what we think about! | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.


But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.


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5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.


In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.


There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.


The Power of “Low Friction” Photo Sharing


Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.


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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | SOCIAL MEDIA, what we think about! | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.


They also say that a change is as good as a holiday but is all change good?


Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.


Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”


So does the new Facebook timeline design “work”?


The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.


So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.


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April Lougheed's comment, May 5, 2012 2:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 2:08 PM
Yes April, for me too :)
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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]


Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.


Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.


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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SOCIAL MEDIA, what we think about! | Scoop.it
Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


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The Secret to Getting Highly Targeted Traffic from StumbleUpon

The Secret to Getting Highly Targeted Traffic from StumbleUpon | SOCIAL MEDIA, what we think about! | Scoop.it

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.


In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:


That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.


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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | SOCIAL MEDIA, what we think about! | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.


As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.


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John van den Brink's comment, April 19, 2012 12:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 12:45 PM
Yes John, every day we discover new tools, it's an amazing world :)
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | SOCIAL MEDIA, what we think about! | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!


Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.


Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!


Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...


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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | SOCIAL MEDIA, what we think about! | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.


To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.


But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.


Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).


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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | SOCIAL MEDIA, what we think about! | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.


There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).


If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.


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Jai Desai's comment, May 21, 10:46 PM
Very informative scoop @Nitesh Amesar
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...


I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.


One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.


So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.


Here are my thoughts:


Strategy. Or Not?


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | SOCIAL MEDIA, what we think about! | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]


If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.


I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...


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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | SOCIAL MEDIA, what we think about! | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

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angel Graham's comment, May 8, 2012 3:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 2:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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7 Blogging Mistakes That Small Businesses Make

7 Blogging Mistakes That Small Businesses Make | SOCIAL MEDIA, what we think about! | Scoop.it

Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business. Here are some of the biggest to avoid.


Blogging for your business is important, but doing it wrong can cost you customers and your reputation. As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly.


In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls.


7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | SOCIAL MEDIA, what we think about! | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.


Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.


What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.


So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...


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How to Use Google+ Hangouts for Your Business | Social Media Examiner

How to Use Google+ Hangouts for Your Business | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients.


Are you using the Google+ video hangout feature?


Are you looking for some creative ideas to use hangouts?


Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.


Hangout Features


Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.


Here are the current features for regular video hangouts:...


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How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd | SOCIAL MEDIA, what we think about! | Scoop.it
Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.


One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.


How we use Coming Soon Pages


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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.


But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.


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