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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.


At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...

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Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]

Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study] | SOCIAL MEDIA, what we think about! | Scoop.it

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

 

The extent of the damage is surprising, though; in comparing 10 of the top APIs to manual Facebook posting, Applum showed that Likes and comments decreased by an average of 80 percent...

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Moods on Twitter Follow Biological Rhythms, Study Finds

Moods on Twitter Follow Biological Rhythms, Study Finds | SOCIAL MEDIA, what we think about! | Scoop.it

However grumpy people are when they wake up, and whether they stumble to their feet in Madrid, Mexico City or Minnetonka, Minn., they tend to brighten by breakfast time and feel their moods taper gradually to a low in the late afternoon, before rallying again near bedtime, a large-scale study of posts on the social media site Twitter found.

 

Drawing on messages posted by more than two million people in 84 countries, researchers discovered that the emotional tone of people’s messages followed a similar pattern not only through the day but also through the week and the changing seasons. The new analysis suggests that our moods are driven in part by a shared underlying biological rhythm that transcends culture and environment.

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Are Facebook Fans Useful? Study Says Yes

Are Facebook Fans Useful? Study Says Yes | SOCIAL MEDIA, what we think about! | Scoop.it

Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.


The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans.

 

The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn.

 

The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey:...

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