You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Build engaged audiences through publishing by curation.
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You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Martin Gysler's insight:
Interesting to discover new tools that you can use for you or your company. I know we struggle with all the new tools that overwhelm the world of social media.
The advantage in this kind of list is that you can quickly learn what each tool can do for you.
Let us know, if you use some of these, and what is your experience.
Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.
The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)
Martin Gysler's insight:
You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.
What is your experience and how you get the best engagement?
We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye
You having trouble managing your social network settings? We're to help you manage sites such as Facebook, Twitter, Pinterest, YouTube and more here is the tool you're waiting for long time and it's very easy to use. [note mg]
What is Bliss Control?
Bliss Control is simply a directory of links to manage your social media settings. The tool helps you easily access links to any settings page on the top social networks.
For example if you want to change your bio on Pinterest, you select those options on the homepage, hit “Go” and you’ll be taken to the right place on Pinterest to change your bio.
We were inspired to create this site following the success of Notification Control, a more basic site that we built.
Does Bliss Control use my login details?
No, we simply provide links to the right settings pages.
Should I be concerned about my privacy?
What actions do we list?
What services are supported?
Try it, it's free: http://blisscontrol.com/ ;
Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]
You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.
1. Managing Your Profile and Reputation
So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.
Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]
We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.
This is not the technique I’m talking about.
Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.
First, let’s define “linkable asset.”
What is a linkable asset?
Read more: http://bit.ly/y67FKA
Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]
I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.
If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.
Pinterest doing this is big news in my opinion for two reasons:
[You can use the Big 4 online Answer Sites for market research, content ideas, and to build credibility and thought leadership for you and your company. Here's how.]
An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question eager to get it answered by someone considered an expert, who is knowledgeable in the subject matter. The response could also be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the capability to be both the inquisitor and the expert. More often than not, in basic human interaction, we can answer each others’ questions based on our own personal familiarity. We can achieve this on a massive scale using these Answer Sites.
Create Content That Answers Your Customers’ Questions
Read more: http://bit.ly/yfLmXK
As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]
Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.
The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.
Here are five possible ways to make good use of Twitter for your freelance business:...
Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]
Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build the business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.
But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …
Content marketing is a meaningless exercise without business goals.
Sometimes it's really hard not to lose his mind. There is such an offer, which changes daily, it's sometimes difficult not to get lost. Maybe this article will give you some ideas to see more clearly! [note Martin Gysler]
I spent some time this evening cruising around Facebook, LinkedIn, Goolge+, Pinterest, and a few hundred other platforms. I had high hopes for finishing a couple blog posts but instead got lured in by the latest social news. You know how it is. Just as we get use to something it changes, a ticker is added, more of our activity gets shared, a new social network is born, mobile app launched and the list goes on.
As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.
It’s funny how clients’ needs evolve over time. For example, I’ve been noticing that most clients who come to Outspoken Media seeking blog consulting services these days aren’t asking whether or not they should take the plunge and create a corporate blog. In 2012, they’ve already got that.
Now what they’re looking to do is get more from that blog. They’re looking to hire a social media agency to help them increase engagement, usability and the overall function of their blog. I’m lucky that many of these audits and strategy documents fall on my plate, which means I get to look at awesome blogs and make them even more awesome. Who wouldn’t love that?
When I’m creating recommendations for those blogs, below are a few of the features I keep an eye out for. While there’s obviously way more things that go into constructing a great blog, the ones mentioned below have a high bang-for-the-buck ratio.
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.
As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.
Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.
To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.
It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick.
Facebook began testing the new sharing options in January, but only released screenshots. Now it appears the feature has been given to a much wider audience. It’s likely the beginning of a global or at least US or English language rollout. I’ve contacted Facebook for details. Most mentions I’ve seen of the feature have been from the US, and many note the similarity to an old Myspace mood sharing option.
Martin Gysler's insight:
Soon everybody can publish with a simple click how it feels... cool, isn't it?
If you do not want to fall into the trap, read this article. For once I do not control the information, I published this information on my facebook wall...! [note Martin Gysler]
A new Facebook hoax has some users thinking they own the copyrights to material posted to their pages.
A news message claiming that Facebook users have copyrights to their photos, videos and messages is a load of baloney, according to a report.
“In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!”
A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]
Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!
What is a hashtag?
A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.
What does a hashtag do?
A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.
Read more: http://bit.ly/K8LKcQ
Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.
2. Customer Care
3. Product Research
5. Build Authority
7. Product Demos
8. Lead Generation
9. Target Marketing
10. Sell Products
Read more: http://bit.ly/y3xVU7
The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]
In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.
Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.
The support tools are often very effective, they save us time, facilitate us the work repetitive and / or allow us to keep a regular in our publications on social media. Here are three tools that go in this direction. [note MG]
Do you have more than one Twitter account?
If you use social media for your business or to promote other companies, you probably have many different accounts to keep track of.
Dashboard apps can help you keep tabs on various networks at once and update multiple accounts.
However, when you want an enhanced Twitter experience from your browser, these three free tools can help.
#1: Silver Bird
A feature-packed little extension, Silver Bird offers a multitude of Twitter features in a smart pop-up box.
Each rating system is "neither more nor less" than what people make. In this idea, I think connect.me has chose the right track by making users aware, by this article, that everyone is responsible for the strength or weakness of their platform. [note MG]
Just under a month ago, the Connect.Me private beta introduced the highest of the four trust levels defined by the Respect Trust Framework: Trust Anchor. The special role of a Trust Anchor in building a socially-curated reputation network is explained here on the Connect.Me site, here on the Connect.Me blog, and here in a guest blog post last December. In a nutshell:
The value of this level of proof of your identity and reputation explains why Connect.Me users have been eager to achieve the Trust Anchor ribbon on their Connect.Me card:...
If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]
Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.
These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.
Find out whether you’re making simple but crucial mistakes that turn readers away…
The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]
Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.
Step 1: Create A Facebook App
Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.
You have a blog and you would increase the number of followers and readers for more success, this is the right article for you. It'll give you some very interesting information about how you should do it. [note Martin Gysler]
You can read all the blogging advice in the world, but none of it matters unless you take action.
To set your blog up to be a massive success, you have to ruthlessly focus your efforts on things that work, and stop spending precious time on things that don’t.
Today I’m going to make it easier for you to take the action you need to take to make your blog better. All you have to do is set aside 10 or 15 or 60 minutes to tackle one of the 21 simple steps below.
The more you complete, the more progress you’ll make.
You’ve probably already completed some of these, but I guarantee you haven’t done all of them. If you have completed all of ‘em, please tell me in the comments. Better yet, share one of your own extra tips.
This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!
For my marketing idea, I created something called the “Hashtag Game.”
Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.
There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.
For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.