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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | SOCIAL MEDIA, what we think about! | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?


Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.


How do these people find help?


Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....


Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/

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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | SOCIAL MEDIA, what we think about! | Scoop.it

What’s Game Good For?


Before we can talk about applying game mechanics to anything, we need to understand what a game actually us. The Oxford English Dictionary defines a game as “a form or spell of play or sport, esp. a competitive one played according to rules and decided by skill, strength or luck.”


That’s pretty hard to digest as a something you can say to a decision maker! However, if we break it down further we can start to get at some core ideas that should help. Play and sport are all activities or tasks. Played is not a strong word in the corporate world. It conjures images of nerds playing quake after hours on the corporate network. So instead, how about we use completed.


Rules Can Be Starting Points

Next, rules. We all have rules, but it is not something you hear people talking about in businesses. Instead, we could say parameters or guidelines. All projects have parameters or guidelines...


Read more: http://osakabentures.com/2012/01/gamification-motivation-and-engagement/

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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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5 Things I've Learned From Training Corporate Bloggers

5 Things I've Learned From Training Corporate Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

This is a modified post posted from my October 2007 archives. Very little of it has changed, despite the growth of social media. That's a point of pride for me. Tactics and platforms come and go, but good strategies always work.


Franki and I run a Blogger Boot Camp, and we've held several dozen personalized classes training all kinds of folks the ins and outs of blogging and social media. What I have taken away from those classes?

  1. Select your Clients Carefully.
  2. Look for basic internet skills.
  3. Always charge full price.
  4. Respect your client.
  5. No one fails at blogging until they give up...
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A Month With BufferApp

A Month With BufferApp | SOCIAL MEDIA, what we think about! | Scoop.it

On the recommendation of BufferApp from Misty Belardo I have incorporated BufferApp into my Twitter routine—my Routwine, if you will. It’s been very useful, but also brought some interesting thoughts to bear. (In this article I may use ‘Buffer’ and ‘BufferApp’ interchangeably but they are same service.)

 

Now in case you don’t use Buffer or haven’t heard about what it is, here’s a brief biography: Buffer allows you to load up tweets in a queue, and it tweets them out at pre-determined times of the day and week—what times and which days are up to you to decide. You save a tweet, tell Buffer when you want it published, and it tweets for you.

 

Key features...

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5 Ways to Handle Blog Comments Like a Pro

5 Ways to Handle Blog Comments Like a Pro | SOCIAL MEDIA, what we think about! | Scoop.it
When I take blogging workshops I often get asked: Isn’t it a nuisance getting comments from people? Do I have to bother replying to my blog comments? How do I deal with spam comments?

 

Did you know that people who leave mean comments on blogs are called trolls? It’s an image that suits them.

 

But there’s still so much misunderstanding around social media some people don’t know what a blogger is, let alone a troll. Others don’t know the difference between a blog post and a comment.

 

My local paper recently wrote an article about how someone had been slammed by bloggers.

 

When I went to look at the site they mentioned it wasn’t the blog post which was critical, it was the commenters. They really let rip. But since none of those commenters provided a link to their blog, or even left a proper name, they weren’t bloggers, just trolls...

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7 SEO Myths You’re Probably Following

7 SEO Myths You’re Probably Following | SOCIAL MEDIA, what we think about! | Scoop.it

SEO. Just the mention of it will flood your Twitter stream with spam replies and start the “gurus” knocking at your inbox door. But really, SEO isn’t as big of a mystery as many would make it out to be. Oh sure, there are some hard and fast rules when it comes to the good versus the bad, but many of the important parts about SEO can simply be followed by writing good content.

 

Chances are that you’ve seen a rumor or two or fifty floating around about the different things that you should or shouldn’t do all in the name of SEO. While I don’t claim to be an expert there are quite a few things that get mentioned to me on a regular basis by people starting their websites so I thought I’d pass those on to you here.

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6186 Words On Becoming A Facebook Machine (It’s a mega post!)

6186 Words On Becoming A Facebook Machine (It’s a mega post!) | SOCIAL MEDIA, what we think about! | Scoop.it

Warning: [If you’re a social media tool chaser (not to be confused with tail chaser), this post is NOT for you. This post is for only for smart people looking for real strategy and tactics you won’t have to trade their first born to implement. It’s my best 6,186 words of awesome thoroughness written for you!

 

No fluff. And it’s might not be a phone read – it’s a “printer”. I could have made it an ebook and I might. But today, it’s yours free – no email required and hopefully more valuable than what others have sold you in the past.]

 

Disclaimer: [Before the haters check out my not yet done Facebook Fan Page (DIY place holder) and start commenting about how I haven't done everything I'm telling you to do at Facebook...]

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How to Build a Thriving LinkedIn Group

How to Build a Thriving LinkedIn Group | SOCIAL MEDIA, what we think about! | Scoop.it
LinkedIn Group managers: Follow these best practices to create the LinkedIn group your market turns to and use this to build your business.

 

Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership.

 

You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity!

 

In my experience, professional people are busy and if they’re going to participate in LinkedIn Groups, they really only have enough quality time for 1 to 3 groups weekly.

 

What follows are best practices for becoming a top group for your target market and specialty category.

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The Blogger's Essential Guide to Search Engine Optimization, SEO

The Blogger's Essential Guide to Search Engine Optimization, SEO | SOCIAL MEDIA, what we think about! | Scoop.it
Every blogger needs to be concerned with Search Engine Optimization and SEO strategies, techniques, tips, and tools. I'll show you how.

 

A number of you have been waiting patiently for this new Blog Series to start and I’m glad to share with you that the core posts have been drafted and are waiting publishing dates in the very near future!

 

As I’ve done historically with my other series this post will serve as a table of contents for the series as I publish and craft the content for you.

 

Here’s what you can expect in this group of blog posts: Practical overviews of the important elements of SEO for bloggers, tips and tools for optimizing your content, strategy for maximizing your search engine optimization efforts, and things to be cautious of and to avoid when architecting your content...

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How to spice up your Google+ profile with photos

How to spice up your Google+ profile with photos | SOCIAL MEDIA, what we think about! | Scoop.it

Adding photos to your Scrapbook folder on Google+ is one of the easiest ways to liven up your profile. Just like people were taking advantage of the Facebook layout to make their profiles more striking, the same can now be done on Google+.

 

From using a PSD template in Photoshop, to web-based solutions, there are several ways you can easily split your images so that they’re spread across your profile.

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Are You a Stupid Blogger?

Are You a Stupid Blogger? | SOCIAL MEDIA, what we think about! | Scoop.it
There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success.

They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but through ignorance.

The main reason they don’t get found is not because of what they do but because of what they don’t do. It is the sins of omission that keeps them undiscovered.

In an age of social networks they stand accused of being stupid bloggers.
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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SOCIAL MEDIA, what we think about! | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

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38 Brilliant Bloggers Talk About StumbleUpon

38 Brilliant Bloggers Talk About StumbleUpon | SOCIAL MEDIA, what we think about! | Scoop.it

StumbleUpon is the ultimate time waster (and I mean that in a good way!). If you don’t have the toolbar installed, I suggest you do so – it’s your portal to lots of amazing things on the Internet that you’d never find otherwise. You just set your parameters and hit the Stumble button…be warned that it’s easy to spend hours surfing this way.


If you have a hit on StumbleUpon, you can bring in thousands of new visitors – and while traffic does spike, it also continues over time as long as people keep giving you the thumbs up of approval (like a Facebook “like”). Be warned, though – the user’s mouse usually hovers on the Stumble button, so if you don’t catch their attention quickly, they’ll be on to the next random page on the Internet... 

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The Social Media Handbook – 57 Resources For First Time Entrepreneurs

The Social Media Handbook – 57 Resources For First Time Entrepreneurs | SOCIAL MEDIA, what we think about! | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?

 

Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media.

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You As A Brand

You As A Brand | SOCIAL MEDIA, what we think about! | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

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How To Enable Facebook Timeline Right This Second

How To Enable Facebook Timeline Right This Second | SOCIAL MEDIA, what we think about! | Scoop.it

This morning Facebook announced Timeline, a crazy (and kind of creepy) omnibus look at everything that has ever happened in your Facebook lifespan. It’s like a story book of your life — or at least the online, documented parts.

 

Facebook said that Timeline would be on the way for everyone sometime in the coming weeks… which is great and all, for everyone else. You’re the type of person who reads TechCrunch, and are thus likely the type of person who likes their new and shiny things right now.

 

That’s okay. We can make it happen.

 

Fortunately, enabling Timeline a bit early isn’t too difficult — but it’s not at all straight forward, either.

 

You see, Facebook is enabling Timeline early for open graph developers. You, too, can be an open graph developer — even if you’re just looking to dabble...

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How To Keep People from Replying to Tweets

How To Keep People from Replying to Tweets | SOCIAL MEDIA, what we think about! | Scoop.it

This is another one of those posts where I lure you in with a strange title and then dash your hopes. Why? Because someone actually found my website by Googling.

 

“How to keep people from replying to tweets”

 

So I figured since they found me, I better answer their question!

 

And I’m sure they were disappointed when they discovered that their search brought them to 18 Mistakes Businesses Make on Twitter. Because not getting any replies is NOT a mistake. It’s a calculated business strategy!

 

Now, I have to say up front, it absolutely perplexes me and makes me scratch my head and go, “Hmmmmmm” just knowing that someone actually Googled that. Why would you even want to know that? What makes you seek out that information?

 

I can only think of a few scenarios:...

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Better Facebook Fan Page: Essential Tips, Apps and Examples

Better Facebook Fan Page: Essential Tips, Apps and Examples | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook.

 

Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. This type of marketing works in any corporate or personal situation, thus it’s perfect for businesses and events...

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How To Trigger The 4 Forms Of Twitter Engagement

How To Trigger The 4 Forms Of Twitter Engagement | SOCIAL MEDIA, what we think about! | Scoop.it

Engagement is a word that gets thrown around a lot these days. And I believe it’s great. Thinking about how we can increase the human interactions with each other is what makes up a great presence in Social Media.

 

Yet, not all engagement is the same. There are different ways you can get someone to interact with you. Knowing exactly which type of engagement you want to trigger is crucial in order to achieve your goals on Twitter I believe.

 

Here is a breakdown of 4 different forms and how to get to each one.

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12 Most Effective Ways to Be Likeable on Facebook

12 Most Effective Ways to Be Likeable on Facebook | SOCIAL MEDIA, what we think about! | Scoop.it
Dave Kerpen discusses his 12 Most Effective Ways to Be Likeable on Facebook.

 

In order to be effective in your Facebook marketing and communication, you’ve got to be likeable. How can you generate more likes, clicks and action on your Fan Page and content? How can you use Facebook to be a powerful communications and sales channel for your business?

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Four Cool Ways to Incorporate Facebook Into Your Blog or Website

Four Cool Ways to Incorporate Facebook Into Your Blog or Website | SOCIAL MEDIA, what we think about! | Scoop.it

You know the power of Facebook.


Not only does it drive good traffic, it also allows you to interact with your loyal fans and customers (see how DIYthemes is it here).The question is do you really want to spend time driving traffic to your site… just to send it off to Facebook?


Likely not. So here are four great ways to build Facebook into your design without losing your readers.

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