SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | SOCIAL MEDIA, what we think about! | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.

Martin Gysler's insight:

A ton of information in this post, amazing. It explains in short sentences where you should be and what you have to do to improve your visibility on the social media and in this list you will certainly find something very useful for your business.

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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | SOCIAL MEDIA, what we think about! | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.


But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.


Read more: http://bit.ly/J69H56

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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | SOCIAL MEDIA, what we think about! | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

Keywords remain important to your content and link strategies.

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

They explore the semantics of those words…or the meaning behind them.

For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?

In the real world most people don’t search with one keyword…additional keywords give additional clues.

Read more: http://mz.cm/J9nABP

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25 Reasons Why Google Hates Your Blog

25 Reasons Why Google Hates Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler]


Your blog is a good read. Everyone says so.


Although “everyone” is really just people you already know. Like your Mum.


So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?


The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.


Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.


1. You don’t know which keywords your readers are using


The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. 


Read more: http://bit.ly/wqM8Rm

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The 14 Best WordPress Plugins for Social Media and SEO for 2012

The 14 Best WordPress Plugins for Social Media and SEO for 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.


Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.


Social Media WordPress Plugins for 2012


There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:


Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/

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TuristicaCO's comment, January 17, 2012 10:03 AM
nice Thnaks
Martin Gysler's comment, January 18, 2012 10:19 AM
Thank you Chuck and your welcome Lino :-)
Martin Gysler's comment, January 18, 2012 10:19 AM
You're welcome TuristicaCO :-)
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9 New Year’s Resolutions For Link Building In 2012

9 New Year’s Resolutions For Link Building In 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times.

 

But 2012 is now staring us in the face, and as long as the ancient Mayan calendar merely resets back to the beginning of another cycle in December 2012, we have a lot to look forward to.

 

To help all of us in the SEO/link building community keep productive in the next year, I’ve come up with a set of New Year’s resolutions for all of us to follow (besides, if we’re wrong about the Mayans, at least we’ll have something to occupy our minds for a little while!).

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5 Golden Links for Link Building and Beyond | Outspoken Media

5 Golden Links for Link Building and Beyond | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

We’re almost halfway through our 12 Days of Christmas—er, SEO—and I want use my day to talk about five golden link finds that can help your link development efforts. I know, I know, we do a link-up post each month, but this a different kind of list.

 

Golden Link #1

http://mentionmapp.com

Mentionmapp is a simple tool to help you discover groups of people that Twitter users connect with the most. Simple: Enter a Twitter handle and watch a map of connections appear. Thicker lines indicate more interactions and recent mention between individuals...

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The Top 50 SEO Blogs to Watch in 2012

The Top 50 SEO Blogs to Watch in 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

The world of search has changed dramatically over the past year. Google introduced its Panda update which killed off a lot of websites. Social signals are playing a more important role in your rankings and how fast your website loads is also becoming more important.

 

What’s going to happen in 2012?

 

Here are the top 50 experts who will tell you want you need to know! If you are concerned about where your website ranks then you should definitely add these bloggers to your must-read list. Enjoy!

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Google’s Updates and the Effects on Blogging in 2012

Google’s Updates and the Effects on Blogging in 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. This year has seen well over 500 algorithm modifications, primarily coming from the Panda and Freshness updates. During this period of time, Matt Cutts and fellow Google folk did their best to help a lot of webmasters understand the implications of the various patches and updates that they have uploaded.

 

But quite frankly, many small internet marketers and niche websites got hit pretty badly. After Google’s Panda updates were first applied, many bloggers lost thousands of visitors per month and often dropped out of first page results that had netted them steady organic traffic. This is not something you want to be caught up in again, so make sure your blog is getting the time and effort it needs to boast user worthy content and see increased traffic from Google next year.

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What Every SEO Should Know About IIS

What Every SEO Should Know About IIS | SOCIAL MEDIA, what we think about! | Scoop.it

IIS Server through the eyes of an SEO

 

Disclaimer: This post is long and technical, but has been lovingly paraphrased for the benefit of non-technical SEOs to get involved and step out of their comfort zone. Recently, I’ve had to deal with sites running on IIS and rather than just prescribing universal SEO fixes, I decided to get my hands really, really dirty. This is what I’ve learned…

 

In this post: (Use the navigation links, trust me!)

 

1. Brief explanation of what IIS is
2. Why SEOs should care about IIS
3. How to get a free, super powerful crawler – You need Windows 7
4. IIS "out of the box SEO faults" you need to know about
5. The Chaining 301 disease and a way to fix it
6. Interview / SEO Resource guide for IIS 7+ - with Mark Ridley
7. Possible sexual attraction to Microsoft products...

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Should I Change My URLs for SEO?

Should I Change My URLs for SEO? | SOCIAL MEDIA, what we think about! | Scoop.it

Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the “perfectly” optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months – you’re sitting on 17 layers of 301-redirects, you haven’t done any link-building, you haven’t written any content, you’re eating taco shells with mayonnaise for lunch, and your cat is dead.

 

Ok, maybe that’s a bit extreme. I do see a lot of questions about the "ideal" URL structure in Q&A, though. Most of them boil down to going from pretty good URLs to slightly more pretty good URLs...

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Duplicate Content in a Post-Panda World

Duplicate Content in a Post-Panda World | SOCIAL MEDIA, what we think about! | Scoop.it

Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long.

 

One of those issues is duplicate content. While duplicate content as an SEO problem has been around for years, the way Google handles it has evolved dramatically and seems to only get more complicated with every update. Panda has upped the ante even more.

 

So, I thought it was a good time to cover the topic of duplicate content, as it stands in 2011, in depth. This is designed to be a comprehensive resource – a complete discussion of what duplicate content is, how it happens, how to diagnose it, and how to fix it. Maybe we’ll even round up a few rogue pandas along the way.

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Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream

Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream | SOCIAL MEDIA, what we think about! | Scoop.it

I have a confession to make. I love infomercials. In fact, I would probably call myself an infomercial elitist / hipster. I liked infomercials before they were cool; before the Billy Mays and Slap Chop Guy made their way into internet memes. I pledge my allegiance to the godfather of infomercials, Ron Popeil, while guys like Anthony Sullivan weep at his alter, asking forgiveness for their sub-par jobs as pitchmen. OK, maybe I take it a little too seriously - I do happen to have a DVR full of Gator Grip, Ginsu Knives, and Flowbees - but I believe there is something extremely motivating about this type of advertising. And Ron Popeil hit it on the head over and over again: Set It and Forget It.


This was the tag line for the Ronco Showtime Rotisserie, an amazing success for infomercials. You see, there is an innate desire for us to find solutions to common, everyday problems that do not require our attention. These nagging, annoying problems like making dinner, cleaning up, and in our industry - SEO tedium - tend to suck up our time and attention while bringing only marginal improvements...

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Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | SOCIAL MEDIA, what we think about! | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.


Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.


Read more: http://bit.ly/MIbOBR

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Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | SOCIAL MEDIA, what we think about! | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]


Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.


I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.


How to Optimize Your Twitter Feed With Twylah:


The Basics:...


Read more: http://bit.ly/H1e14y

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | SOCIAL MEDIA, what we think about! | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]


I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

  1. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions.
  2. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic).
  3. Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet.
  4. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!


Read more: http://mz.cm/xHy0p6

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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | SOCIAL MEDIA, what we think about! | Scoop.it

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.


Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.


Here’s how:


Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.


I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....

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John van den Brink's comment, January 8, 2012 10:03 AM
Thanks Martin for another great post!
Martin Gysler's comment, January 9, 2012 5:33 AM
I'm glad you like it John. Have a great week!
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Creating Win-Win Link Building Scenarios

Creating Win-Win Link Building Scenarios | SOCIAL MEDIA, what we think about! | Scoop.it

Like many in the SEO community, the closing of Yahoo Site Explorer was a difficult pill to swallow. YSE was one of the most powerful tools in helping search experts to deconstruct the most important factors of an increasingly complex algorithm.

 

For those of us who have spent the past several years using YSE to conduct competitive analyses, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines:

 

- Quality of the site linking.
- Quality of the page linking.
- Anchor text linking.
- Thematic relevance of the linking site.

 

Given that this information isn’t new in search circles, why are many marketers still struggling to generate the incoming links required to succeed?...

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40 Essential SEO Terms Marketers Should Know: a Glossary

40 Essential SEO Terms Marketers Should Know: a Glossary | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be.

 

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.

 

40 SEO Terms You Must Know!

 

0-9
301 Redirect – A way to make one web page redirect the visitor to another page. Whenever you change the web address of a page, apply a 301 redirect to make the old address point to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index...

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Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings

Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings | SOCIAL MEDIA, what we think about! | Scoop.it

In 2003, engineers at Google filed a patent that would rock the SEO world. Named Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come.

 

In his series on the 10 most important search patents of all time, Bill Slawski shows how this patent spawned many child patents. These are often near-duplicate patents with slightly modified passages – the latest discovered as recently as October 2011. Many of the algorithmic changes we see today are simply improvements of these original ideas conceived years ago by Google engineers...

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Infographic: Is it Time to Consider SEO Automation?

Infographic: Is it Time to Consider SEO Automation? | SOCIAL MEDIA, what we think about! | Scoop.it

Is it safe for bloggers to stop caring about SEO yet? Can we all just install an SEO plugin for WordPress and focus on creating quality content?


If you read some of the problogger.net articles this year about how Google’s Panda updates sent some bloggers looking for a life boat, the answer is unfortunately no.

 

In terms of risk mitigation, we all need to be savvier about the way search engines perceive and rank our sites.

 

We also need better strategies to maintain a competitive edge. For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities...

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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | SOCIAL MEDIA, what we think about! | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...

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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.

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How to Write SEO Friendly Blog Posts with These 13 Questions

How to Write SEO Friendly Blog Posts with These 13 Questions | SOCIAL MEDIA, what we think about! | Scoop.it

The Google Panda update ranks websites that publish crappy content lower than sites that offer detailed, meaningful content. That’s good news for you because you want to create content that makes the web better, right? But how do you create that kind of content?

 

Well, over at Google, Amit Singhal suggests that you think like a Google engineer. So in that spirit, I’ve come up with 13 questions that are designed to help you do that so you can create quality articles that your readers and search engines love...

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