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SOCIAL MEDIA, what we think about!
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | SOCIAL MEDIA, what we think about! | Scoop.it

This is the quesiton who is on the lips of anyone active in social media, "what is the ROI of social media" Google and its new tools can be an additional response. [note mg]


Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.


The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports.


In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social.


Read more: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams

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The State of Social Marketing 2011 – 2012 - Brian Solis

The State of Social Marketing 2011 – 2012 - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here.


At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs. Others see the future value, but lag behind in execution. At the vanguard, Social Businesses drive a virtuous cycle of discovery: Their successes in Social marketing lead to new data, which lead to insights, which lead to new and more effective programs as well as the business systems and processes necessary to improve internal and external collaboration...

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