Giving a unique experience to every visitor ensures maximum engagement that convincingly inflates the conversion rate beyond your expectations. Generally, blog visitors' get the same content irrespective from where they're coming from and what's their intent. This leaves big holes in your lead generation and subscriber acquisition strategies. To overcome this, bloggers employ different methodologies with varying complexity. Two most popular methods to spawn engaging sessions from visitors are personalization and behavioral targeting.
In simple words, personalization and behavioral targeting involves serving of custom (relevant) content to the visitors on the basis of geographical and various demographical attributes. This can be done in 3 different ways.
Implicit personalization - In this technique, custom content is served automatically on the basis of predefined parameters. Visitor himself doesn't have any idea that his visit has altered the default content of the landing page.