SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | SOCIAL MEDIA, what we think about! | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]


For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.


But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?


It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.


Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/

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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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Humanizing Online Reputation: Connect.Me is Crushing Klout & PeerIndex

Humanizing Online Reputation: Connect.Me is Crushing Klout &  PeerIndex | SOCIAL MEDIA, what we think about! | Scoop.it
I am thoroughly convinced that Connect.Me will obliterate Klout as well as PeerIndex and possibly Kred as well. Connect.me aims to humanize reputation scoring. Clout from our peers, with incredible transparency. Further, how Trust is regarded, as Connect.Me is still being crafted, this is what wins you over.


The vouches are only the beginning. We are going to see stats per specialty/general public and by specialty/within our connections, and we will thus know who the 'go-to' person is, whether we want to fish within our own pond or worldwide, and we will have this from Connect.me...

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OsakaSaul's comment, November 17, 2011 3:40 AM
thanks much, Anita!!!
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7 top tools to measure performance & influence on Twitter

7 top tools to measure performance & influence on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

 

Where to find stats, metrics & analytics for you & your brand
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.


This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment.


Via Peter Hoeve
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The Write Connection's comment, November 9, 2011 8:05 PM
Thanks Martin this is most useful. I have rescooped
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Do Klout and PeerIndex Matter For You?

Do Klout and PeerIndex Matter For You? | SOCIAL MEDIA, what we think about! | Scoop.it

Recently the discussions around tools that measure your influence got hotter and hotter. Even the New York Times found the topic worthy enough to write about it. In the Social Media space I see very mixed responses to the discussion.

 

Some praise the top tools in the space, Klout and PeerIndex as one of the best things that came along to organize and understand Social Media patterns more easily.

 

Others believe it is a useless measurement. The argument is that there is absolutely no proof that the parameter used are helpful in anyway. Many also claim that it is far too easy to game the algorithm and make the whole score useless.

 

Here are 3 Pros and Cons for using an influencer score:...

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.
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How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice

How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice | SOCIAL MEDIA, what we think about! | Scoop.it
Whether or not you think Twitter, Facebook and LinkedIn are a huge waste of time, new websites like Klout are starting to measure the influence you have over your digital minions.

We know that social media is great for sharing opinions, finding news stories, making new contacts and expanding your personal brand, but it could matter much more than you think when you’re searching for a job.

A recent New York Times article talked about how websites like Klout, PeerIndex and Twitter Grader are not only looking at the the number of Twitter followers and Facebook friends you have, but also measuring the influence you have among these folks...
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The PeerIndex (the alter ego from Klout) Interview

The PeerIndex (the alter ego from Klout) Interview | SOCIAL MEDIA, what we think about! | Scoop.it
Wow! I knew that our #tCnTop100 series would create a lot of activity but wasn’t expecting that much!

Our early decision to partner with PeerIndex rather than other online measurement providers was because of 2 reasons.

1. They are UK based.

2. They are interested in not only helping us achieve our objectives but to also continuously improve their system to benefit individuals and organisations in the UK Built Environment through collaboration with tCn.

There has been a lot mentioned about the validity of PeerIndex scores and how much weight they should really carry. Paul Wilkinson recently blogged about a ‘Profusion of PeerIndex groups’, and made some interesting points...
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Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | SOCIAL MEDIA, what we think about! | Scoop.it

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.


You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.


Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/

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Forget Klout: you can't measure influence on Twitter - Telegraph

Forget Klout: you can't measure influence on Twitter - Telegraph | SOCIAL MEDIA, what we think about! | Scoop.it
Companies such as Klout and PeerIndex say they can measure individuals' online
influence. Monty Munford wonders whether this is even true, let
alone relevant.

 

"Measuring Influence since 2008" is the grandiose claim on the Klout website that is supposed to entice people to check a score from 1 to 100 on how their engagement on social media impacts on their peers.


When I read this I was minded of the Hollywood film L.A. Story when Steve Martin tries to woo a visiting English reporter by taking her around his city. 'Some of these houses are almost 25 years old' he enthuses, thinking that he's impressing her.


Via Minter Dial
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The Social Media 'Cool Club' - What's Your Online Influence?

The Social Media 'Cool Club' - What's Your Online Influence? | SOCIAL MEDIA, what we think about! | Scoop.it

Are you using social media? Then pay attention! Your online INFLUENCE is already being scored – whether you like it or not. If you have used Facebook, Twitter, LinkedIn, Blogs, Google+, YouTube, Photo Sharing….you are playing in this game of online influence. Right now.

 

I call it the Social Media ‘Cool Club’ – a significant movement of scoring and ranking your activity online. How well you INFLUENCE others (see Disclaimer at the end).

 

Why should you care?! Well, a few reasons.

 

1. SAVVY SOCIALIZER – aren’t you curious? If you are posting, tweeting, blogging, sharing don’t you want to know how well your message amplifies and how many others it reaches? How you stack up in comparison to others? It is intriguing (and addicting)...

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10 Tools for Measuring Your Social Media Influence

10 Tools for Measuring Your Social Media Influence | SOCIAL MEDIA, what we think about! | Scoop.it

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority...

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12 Tools to Measure Social Influence (Maybe)

12 Tools to Measure Social Influence (Maybe) | SOCIAL MEDIA, what we think about! | Scoop.it
Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.

Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter)...
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Got Twitter? What's Your Influence Score

Got Twitter? What's Your Influence Score | SOCIAL MEDIA, what we think about! | Scoop.it
"For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it." An interesting post from The New York Times!

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.
Enlarge This Image

Joon Mo Kang
This is not science fiction. It’s happening to millions of social network users.

If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online...
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