When Switch came out, I promoted the heck out of it, because I loved it. I got a nice little note from Chip and Dan Heath calling me the “mini Oprah.” A year or so later, I finally get the chance to meet Dan Heath, and of course, he remembers me because of this experience, and he kinda knows my name from around. At this moment, if I reached out with a reasonable request to Dan, he would probably give it some consideration because we only saw each other a few weeks ago. In a few months, that relationship will be a bit colder, simply because time has passed and it’s easier to lose that warmth between each other.
By contrast, I haven’t talked much with Keith Ferrazzi or Tom Peters lately. It would be a bit more work for me to feel like I could ask them for any kind of help. I’ve done some teleseminar stuff with Keith before, and I’ve met Tom once and been one of his “cool friends” before, but I would feel like we hadn’t really connected lately enough to do something without my warming that relationship up.