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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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The Twitter Hashtag Game

The Twitter Hashtag Game | SOCIAL MEDIA, what we think about! | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!


For my marketing idea, I created something called the “Hashtag Game.”


Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.


There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.


For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.


Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/

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Chuck Bartok's comment, January 28, 2012 9:12 AM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 9:45 AM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 9:51 AM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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4 Key Criteria to Build Your Dream Blog

4 Key Criteria to Build Your Dream Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Have you wanted to start a blog, a website or an online business, but you’re not sure where to begin? Are you already putting in the hard yards to build one or the other or both, but you’re not sure if it’s going where you want it to go?

 

Building blogs and online businesses is very exciting, but it’s a very challenging endeavor as well. Whilst the excitement helps, some days it’s never enough to prepare you for just what it takes to be successful, as always there’s so much to do...

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Chuck Bartok's comment, December 28, 2011 8:39 AM
Appreciate your curations. Have posted to our Network Blog Community.
Martin Gysler's comment, December 28, 2011 2:05 PM
Hi Tom, I'm glad you like it!
Martin Gysler's comment, December 28, 2011 2:06 PM
Hi Chuck, cool to hear that you like this post and that you share it with other people, great!
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Infographic: Is it Time to Consider SEO Automation?

Infographic: Is it Time to Consider SEO Automation? | SOCIAL MEDIA, what we think about! | Scoop.it

Is it safe for bloggers to stop caring about SEO yet? Can we all just install an SEO plugin for WordPress and focus on creating quality content?


If you read some of the problogger.net articles this year about how Google’s Panda updates sent some bloggers looking for a life boat, the answer is unfortunately no.

 

In terms of risk mitigation, we all need to be savvier about the way search engines perceive and rank our sites.

 

We also need better strategies to maintain a competitive edge. For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities...

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Want to Make Money Online? Then Stop Reading and Get Moving!

Want to Make Money Online? Then Stop Reading and Get Moving! | SOCIAL MEDIA, what we think about! | Scoop.it

A few weeks ago, I wrote a post here at problogger.net about how Firepole Marketing makes money.


I explained that even though we’re less than a year old, we’ve already made over $20,000, and that over half of that came from offline sources.

 

We wanted to know how other bloggers make their money. Is it all online, or do they make their money offline as well?

 

In other words, we wanted to know if they were Semi-Local.

 

In October 2011, we surveyed 153 people; 107 who were already Semi-Local, and 46 who aspired to be. We asked a number of questions to find out what was really involved in becoming and being Semi-Local. Here are the highlights of what we learned.

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Community Only Means Something If You Keep It Warm

Community Only Means Something If You Keep It Warm | SOCIAL MEDIA, what we think about! | Scoop.it

When Switch came out, I promoted the heck out of it, because I loved it. I got a nice little note from Chip and Dan Heath calling me the “mini Oprah.” A year or so later, I finally get the chance to meet Dan Heath, and of course, he remembers me because of this experience, and he kinda knows my name from around. At this moment, if I reached out with a reasonable request to Dan, he would probably give it some consideration because we only saw each other a few weeks ago. In a few months, that relationship will be a bit colder, simply because time has passed and it’s easier to lose that warmth between each other.


By contrast, I haven’t talked much with Keith Ferrazzi or Tom Peters lately. It would be a bit more work for me to feel like I could ask them for any kind of help. I’ve done some teleseminar stuff with Keith before, and I’ve met Tom once and been one of his “cool friends” before, but I would feel like we hadn’t really connected lately enough to do something without my warming that relationship up.

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SPI 026 : The Two Types of Relationships You Must Develop Online in Order to Succeed

SPI 026 : The Two Types of Relationships You Must Develop Online in Order to Succeed | SOCIAL MEDIA, what we think about! | Scoop.it

In this session of the Smart Passive Income Podcast, I talk about the importance of two different types of relationships that we need to develop and why they both play a major role in the success of an online business.

 

In the online world, if you try to go at it alone you’re going to be left behind. Here, I provide you with some helpful strategies, tips and examples that you can use to develop strong relationships with both your audience and your peers, which will help take your business to the next level...

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How To Protect Your Business

How To Protect Your Business | SOCIAL MEDIA, what we think about! | Scoop.it

“The strange thing is that everyday, we see people dying – but don’t actually believe we will.” – Anonymous


We read about it in the newspapers. We hear it on the news. We see it on television. Sudden, unexpected death. Caused by accidents, disasters, and disease.

 

Yet until it strikes close to home, we tend to filter it out through a “can’t happen to us” filter, which keeps uncomfortable news at arms’ length. But closing your eyes and burying your head in the sand like an ostrich is not always a good business strategy!

 

So, as uncomfortable as it may be, I’m going to talk today about how to disaster-proof your online business.

 

Your Online Business Deserves Protection...

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Content Marketing Boot Camp: Everything You Wanted To Know In One Post

Content Marketing Boot Camp: Everything You Wanted To Know In One Post | SOCIAL MEDIA, what we think about! | Scoop.it

Wow, an amazing post about Content Marketing. From; "What Is Content Marketing" to "Content Strategy Best Practices By Successful Brands". All what you need to know to start or improve your know-how in this area. A must read post, of sure! [notre Martin Gysler]


An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online.


The answers to her question, “What is this content marketing business, and how do I get started?” are smattered across the web. So, I compiled a “boot camp” style reading list for her, things we’d written, curated, or analyzed, drawing from work by experts like Brian Clark and Dan Zarrella. And, in true content marketing fashion, I figured why not publish that list?


Even if you’re a seasoned veteran, sometimes it’s nice to review the basics. Revisiting content marketing boot camp was a great exercise for me; I hope it is for you, too.


Ten hut!


Read more: http://contently.com/blog/content-marketing-boot-camp-everything-you-wanted-to-know-in-one-post/

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10 Key Facts, Stats and Findings about the State of Social Media in 2011

10 Key Facts, Stats and Findings about the State of Social Media in 2011 | SOCIAL MEDIA, what we think about! | Scoop.it

Social media has evolved rapidly and we have seen the emergence of social networks that 12 months ago did not exist.


Some surprises this year included the launch of Google+ (which acquired 25 million users in less than 30 days), Pinterest which grew at more than 512% and Tumblr (the microblogging platform) which is now approaching 50 million unique users a month

 

Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

 

Today 1.2 billion people worldwide access social networks and it is redefining the web...

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Screw Overnight Success: How to Really Build Long-Term Growth Online

Screw Overnight Success: How to Really Build Long-Term Growth Online | SOCIAL MEDIA, what we think about! | Scoop.it

“Actually, I’m an overnight success. But it took twenty years.” – Monty Hall

 

There’s no shortage of overnight success stories on the web. Google “make money online” and you’ll be flooded with sleazy ads promising thousands of dollars of income per day if you just buy their product. For those of you who may be new to the internet business game, it can be intimidating and even off-putting.

 

Despite what the ads will tell you, very few business people earn a comfortable living after a few days or weeks in business. A more reliable – and more profitable – way to approach your business is with a long-term plan. When you’re patient, you’ll be more likely to build a thriving audience that’s ready to support your work...

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Make Money Locally—and Globally—Through Your Blog

Make Money Locally—and Globally—Through Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Our blog is less than a year old.


We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. A lot of people know who we are, and what we do.

 

I’ve even been dubbed the Freddy Krueger of Blogging.

 

And while we’re not at the scale of a major site like Copyblogger, we still do pretty well, to the point that we make a decent amount of money online, and occasionally even help others to do the same.

Image copyright Lvnel - Fotolia.com

 

We aren’t the only ones to have done that, and I remember that a year ago, when I saw others make the same sort of claim, I always wanted more information. I wanted to know how much money they were really making, and where that money was coming from...

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It’s Here.

It’s Here. | SOCIAL MEDIA, what we think about! | Scoop.it

There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. Inspiring? Without a doubt. But obviously there’s still something missing.

 

For a long time I wondered what it would take to fill that gap. What would increase the number of people who follow advice in this space and actually achieve some form of success. Then the answer came to me. Or rather, she did...

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The Art Of Seductive Landing Pages

The Art Of Seductive Landing Pages | SOCIAL MEDIA, what we think about! | Scoop.it

People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced.

Being seduced is an exhilarating experience. 

 

First, recognize that seduction is not synonymous with deception. Being seduced is fun. Being deceived is not. It’s unfortunate that shady advertisers have conflated the two. But the world’s best brands pursue “honest seduction,” touching us emotionally as a way to begin a genuine, mutually rewarding relationship.

 

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Impart the spirit of your organization, your brand, speaking to the heart as well as the mind.

Here are two suggestions to make your landing pages more seductive...


Via Giuseppe Mauriello
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