SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using

Beyond Facebook – Twenty Some Social Tools Your Business Should Be Using | SOCIAL MEDIA, what we think about! | Scoop.it
You know about Facebook, LinkedIn, and Twitter. You might be using them every day for business and consider yourself a social media professional.
Martin Gysler's insight:

Interesting to discover new tools that you can use for you or your company. I know we struggle with all the new tools that overwhelm the world of social media.

 

The advantage in this kind of list is that you can quickly learn what each tool can do for you.

 

Let us know, if you use some of these, and what is your experience.

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Andre Beukes's curator insight, April 30, 2013 8:23 AM

Something social media guys should look at even if you know a lot you can not know all and some that you do know might not work as well as others could

Kim, Youngmin's curator insight, May 7, 2013 8:23 AM

ll

Naomi Assaraf's comment, May 21, 2013 7:32 PM
Here, here to @AndreBeukes!
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How to clear your Facebook search history

How to clear your Facebook search history | SOCIAL MEDIA, what we think about! | Scoop.it

How to clear your Facebook search history

 

Can you lose your Facebook Page because you didn't follow the rules? Facebook would never shut down a Page because they ran a contest and did something like... oh, I don't know, maybe offer to donate a dollar to charity for every Like their Page gets... right?

I'm constantly seeing people saying they've never heard of a Page being shut down for violating a rule and that Facebook doesn't enforce most of them anyway. Well, here are two examples of some popular Pages that were shut down by Facebook for some seemingly innocent contest rule violations. Think it's okay to do it just because you see the big dogs doing it? Think again.

Martin Gysler's insight:

Yes, maybe that's a good idea for you too, who know ;-)

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Martin Gysler's comment, February 4, 2013 12:22 PM
Indeed Edna :-)
Dawn Jensen's curator insight, February 6, 2013 2:07 AM

It's always great practice to also  to go back and review what you've posted and commented on just in case. This is a must-do.

Martin Gysler's comment, February 6, 2013 4:27 PM
Yes Dawn, and I think it's not only a must-do but also an educational matter.
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Will FB Graph Search necessitate a “Love” button?

Will FB Graph Search necessitate a “Love” button? | SOCIAL MEDIA, what we think about! | Scoop.it

One of the most unwieldly features of Facebook has always been the search function.


After all there is a lot of information to sift through.


There are already more than a billion people, more than 240 billion photos and more than a trillion connections.


How do I find that thread I was talking on last week? Where are my friends recommend that I travel to if I go to Australia. What events are on in Tokyo this weekend? This kind of thing and more.


I just signed up for the beta of the Facebook Graph Search.


The objects we will find will be determined by “likes”. This may mean that many will become more circumspect with what they click like on. Instead of using it as a networking tool to let others know that you have seen their content. Maybe Facebook now needs a love button?

Martin Gysler's insight:

What is your opinion ?

 

Michael Q Todd has a good idea and maybe it's worth investing a few minutes to think about this question.

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Stop Whining And Embrace Google+ Already

Stop Whining And Embrace Google+ Already | SOCIAL MEDIA, what we think about! | Scoop.it
Stop complaining about Google+ integration; we've known this day would come since November 2011.
Martin Gysler's insight:

I don’t know you, but I, I’m sure Google+ has some interesting advantage on other social media networks.


Even if I use it not so much, I’m glad it exists.

 

Only the hangout tool is amazing and very useful, isn’t it?

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LinkedIn’s one-click endorsements are crazy popular

LinkedIn’s one-click endorsements are crazy popular | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]

 

It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.


Endorsements are LinkedIn’s lightweight version of recommendations. The one-click, vote-of-approval option was released in late September; it offers members a quick and easy way to tell the world that a friend or co-worker is skilled in any area imaginable, say journalism, social media, or even kettlebells. Received endorsements are listed on member profiles in the skills and expertise section.

 

Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99

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Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | SOCIAL MEDIA, what we think about! | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.


More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.


Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?


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100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SOCIAL MEDIA, what we think about! | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

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Twitter 101: 55 Tips to Get Retweeted on Twitter

Twitter 101: 55 Tips to Get Retweeted on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it

Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.


For some reason you just can’t seem to get the engagement you are seeking, desiring and yearning for in social media and Twitter.


You may be new to Twitter and simply don’t know what the heck you are doing, how to get a retweet or why the retweets even matter. This post won’t teach you what Twitter is but provides good tips for tweetable content which you need regardless if you know what you’re doing or not (joking).


Or you may be a Twitter and social media veteran who just wants to boost your ego, increase your Klout score or simply show off for Grandpa this weekend how popular you are on the social waves?...

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Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider

Social Media A to Z Series: N is for Networks ~ 40+ Social Networks To Consider | SOCIAL MEDIA, what we think about! | Scoop.it

I have noticed that when the topic of social network is raised, it usually turns to a discussion of Facebook. Granted it is the biggest player on the planet however it is not the only one.

 

Ok, at some point in the discussion it may get to Linkedin, Google Plus and Twitter (which by the way is a microblog not a network but it is so widely used it surfaces regardless of what topic is being discussed). The reality is, although these are the “Big Four”, there are so many to choose from and depending on “your fancy” or strategy you may want to develop a presence at other networks as a starting point.

 

Now that I have planted this seed in your thinking, where do you start? There are so many out there – really. So whatever your passion, go and find your network. If it doesn’t exist, hey create one!

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Tips for Starting a New Facebook Fan Page

Tips for Starting a New Facebook Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it

One of the things many people struggle with in social media are identity issues, and I am no different. Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. While I love both of these, I found some problems with sharing links to posts I’ve done elsewhere. Specifically…

 

- Links I’ve posted to my personal profile lately haven’t gotten that much attention compared to plain status updates or photos.
- The fan page for this blog is focused on posts from this blog only. Fans didn’t sign up for posts from elsewhere.


So the solution was creating a new Facebook page. This page is specifically focused on my freelance writing and blogging as a whole so it can be a platform where I can share links to anything I have written anywhere...

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7 Unwritten Rules Of Social Media

7 Unwritten Rules Of Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.

 

The fundamental path to succeeding with social media is to consistently contribute meaningfully—engaging with you should make the lives of those engaging more meaningful. The bonus would be to achieve this without adding costs to the others.

As you think through your social media strategy, here are seven unwritten rules of social media...

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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | SOCIAL MEDIA, what we think about! | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)

Martin Gysler's insight:

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

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Sigrid de Kaste's curator insight, February 7, 2013 12:26 AM

Check this out if you are a Small Business...very useful points..

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Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.

Martin Gysler's insight:

Yes, to be a good tweeter, it’s an art.


A lot of good ideas and insight, how you can become one.

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Emily's curator insight, February 6, 2013 4:39 PM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 2013 12:06 PM

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26 Essentials for Blogging Success: What You Need to Know

26 Essentials for Blogging Success: What You Need to Know | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to be a more successful blogger?

 

Are you keeping up with the newest developments in blogging?

 

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

 

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

 

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

Martin Gysler's insight:

Wow a great post on blogs. With these 26 points, you know everything that is useful to be a great blogger. I'll keep it in the mind during 2013.

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Sensitive Evolution's comment, January 7, 2013 7:55 PM
The technical side of blogging can be very demanding, so the plugins really help. In addition to great content and SEO, I think you need an outreach/networking program.
Martin Gysler's comment, January 7, 2013 9:35 PM
Yes indeed, this is an interesting point, thanks.
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | SOCIAL MEDIA, what we think about! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.


Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.


Read more: http://bit.ly/KkfOb7

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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | SOCIAL MEDIA, what we think about! | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]


In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.


Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.


Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/

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Social Media Tools & Tech – 15 Tips to Not Lose Your Mind!

Social Media Tools & Tech – 15 Tips to Not Lose Your Mind! | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes it's really hard not to lose his mind. There is such an offer, which changes daily, it's sometimes difficult not to get lost. Maybe this article will give you some ideas to see more clearly! [note Martin Gysler]


I spent some time this evening cruising around Facebook, LinkedIn, Goolge+, Pinterest, and a few hundred other platforms. I had high hopes for finishing a couple blog posts but instead got lured in by the latest social news. You know how it is. Just as we get use to something it changes, a ticker is added, more of our activity gets shared, a new social network is born, mobile app launched and the list goes on.


As I wasted my night away in social slacker land with all my fellow slacker geeks I was amazed at how many people are simply losing their mind. I guess I am so close to all of it that I forget how many business leaders, entrepreneurs and consumers are still learning.


Read more: http://socialmediatoday.com/pammoore/436819/social-media-tools-tech-15-tips-not-lose-your-mind

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How to Make Your Blog Stand Out in a Crowded Niche without Guest Posting

How to Make Your Blog Stand Out in a Crowded Niche without Guest Posting | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been a long time blogger, and believe me, I both know and appreciate the amazing power of a good guest post for bringing in intelligent and interested readers.


The thing is, since I often blog outside of the blogging/marketing/writing topics, I know (as you might) how hard it is to utilize guest posting for certain topics.


I had this exact problem with my electronic music blog Sophistefunk, which I entered into the Million Dollar Blog Contest ran here on ThinkTraffic.


My guest posting problem was really evident with this niche: music blogs almost never accept guest posts, because their “articles” are really just posts with media (audio & video), so there really is no need to have another author write for you.


Despite this, I wanted to accomplish what every blogger sets out to do: run a successful site based on my interests...

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The Hidden Guide to Using Twitter Effectively

The Hidden Guide to Using Twitter Effectively | SOCIAL MEDIA, what we think about! | Scoop.it

When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. So in this post, we are going to unearth some commonly unanswered questions in standard Twitter how to posts when it comes to getting the most out of your Twitter experience.

 

What is the New Twitter Activity Stream?
You may not have noticed it yet because you spend a lot of time in a Twitter management tool instead of on Twitter itself. But one of the new additions to Twitter is the Activity feed. You can find it when you log in to Twitter as a tab underneath your What’s happening box...

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How to Create a Jaw Dropping Social Media Strategy in 5 Steps

How to Create a Jaw Dropping Social Media Strategy in 5 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

Social media is not a campaign… it’s a channel. It’s a means to an end, not an end in itself. That means your social media networks should be part of a larger marketing plan.

 

With that being said, you still need a set of goals to guide your individual social media efforts. Like most marketing plans, social media channels need to go through the following five goals in order to produce the kind of results that are truly profitable.

 

Step #1: Identify warm prospects

Step #2: Establish a conversation with your prospect

Step #3: Gain rapport with your prospect

Step #4: Develop a social media relationship

Just because you are talking to people doesn’t mean you have

Step #5: Track the lifetime value of a relationship 

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12 Most Twitterific Reasons to Participate in Tweet Chats

12 Most Twitterific Reasons to Participate in Tweet Chats | SOCIAL MEDIA, what we think about! | Scoop.it

Keeping up with every new social media tool is like trying to catch the wind. Impossible. It reminds me of my old expense account days in the 80’s, when I was single, and we made sport of finding and trying the hottest new restaurant. That was easy compared with the onslaught of new tech hitting us so often, so much, and so without parallel in human history.

 

What to do? Well, we all must make choices. For the longest time, I resisted Twitter. Now I can’t live without it. I also resisted going Mac. I even resisted an iPhone. Now, I’m Apple all the way.

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