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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | SOCIAL MEDIA, what we think about! | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]


For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.


But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?


It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.


Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/

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Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.


(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.

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Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
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Social Media A to Z Series: M is for Measure and Monitor. What Really Matters

Social Media A to Z Series: M is for Measure and Monitor. What Really Matters | SOCIAL MEDIA, what we think about! | Scoop.it

So, you have put all this work into designing and preparing your site, page or group. You are feeling pretty good. You’ve got swag! Now what? It is important that you “shepherd” the growth of your “baby” to ensure that it develops in the direction you had hoped. You also want to ensure that you are making the right impression and presence in the social media arena. As a result, you do need to monitor what is being said and measure the results as it relates to your goals. So, what are your goals? Is it…

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Social Media Breakdown: How Kred Can Make Your Business Smarter | Blog | Daily Dose

Social Media Breakdown: How Kred Can Make Your Business Smarter  | Blog | Daily Dose | SOCIAL MEDIA, what we think about! | Scoop.it

In today's social-media obsessed world, there are many analytical tools and companies to help you measure your online influence. Klout.com was one of the first on the scene in September 2009, measuring -- on a scale of 1 to 100 -- your online influence on sites like Twitter and Facebook. Since launching, the company added LinkedIn, YouTube, Foursquare and most recently Google + to its algorithm. A company's "klout scores" have been used to target influencers and provide perks ranging from Hollywood studio film premiere tickets to Spotifyinvites.


While Klout has pretty much owned the social-media influence market, some are questioning the reliability of the company's data and "score."


Enter, Kred, which is a social-media scoring system that seeks to measure a person's online influence. But Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice...

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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | SOCIAL MEDIA, what we think about! | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...

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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.
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New Google Analytics Social Reports: Measure SMM Value, View Streams

New Google Analytics Social Reports: Measure SMM Value, View Streams | SOCIAL MEDIA, what we think about! | Scoop.it

This is the quesiton who is on the lips of anyone active in social media, "what is the ROI of social media" Google and its new tools can be an additional response. [note mg]


Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.


The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of their new Social Reports.


In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social.


Read more: http://searchenginewatch.com/article/2161938/New-Google-Analytics-Social-Reports-Measure-SMM-Value-View-Streams

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10 Reasons Why I Opted-Out of Klout

10 Reasons Why I Opted-Out of Klout | SOCIAL MEDIA, what we think about! | Scoop.it

One of the hot topics over the past few weeks has been Klout and the changes that the company made in how Klout scores were assigned, privacy issues, and other topics. I’ve gotten as tired as many of you with all the Klout talk. Tired enough that I’m really surprised to find myself writing a blog post on it at this point in time.


After careful consideration, I decided to pull the plug on Klout. I’ve been having a lot of clients, friends and acquaintances ask for my opinion. I know that removing myself from Klout will lead to more questions. I thought the best way to handle it was to simply write out my thoughts and provide a link to this for anyone who asks me about it...

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The Impact of Influence on Social Media Measurement

The Impact of Influence on Social Media Measurement | SOCIAL MEDIA, what we think about! | Scoop.it

Marketers have begun to map how Social Media influences the sales cycle, yet it’s that influence that business executives and marketers struggle with. Blogs, Social Networks, Mobile Check Ins, Product Reviews, etc. all have an impact on the sales cycle. It’s been estimated that 1 word-of-mouth conversation has the impact of 200 TV ads but there’s an evolving threat to the purchase decision beyond simple social commentary....


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Are you wondering why your social media efforts aren’t working?


Social media success sometimes appears arbitrary.


Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”


Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.


If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components...

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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | SOCIAL MEDIA, what we think about! | Scoop.it

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.

 

Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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