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Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Stop Butchering Your Facebook Ads Just Because You Can | Soshable | Social Media Blog

Stop Butchering Your Facebook Ads Just Because You Can | Soshable | Social Media Blog | SOCIAL MEDIA, what we think about! | Scoop.it
Martin Gysler's insight:

Facebook is an extremely powerful advertising tool, but there are right ways and wrong ways to harness that power. That’s not to say that you shouldn’t use it for business-relevant posts. It just means that you cannot use it to spam the wrong messages. Before posting or promoting anything, ask yourself if you would want to see something like it on your news feed if it was from a different industry.

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The Failure Of Social Media

The Failure Of Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.

Martin Gysler's insight:

Yes that's it : "Don't kid yourself, social media works. In fact, all media works... you just have to do the hard work of figuring out how to make it work for you. There are no silver bullets."

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | SOCIAL MEDIA, what we think about! | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.

Martin Gysler's insight:

If you run a business who can improve his visibility with pictures, maybe you should read this post.

 

Even if it's logical, it's also a reminder for all who don't use Piterest yet.

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Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | SOCIAL MEDIA, what we think about! | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.

Martin Gysler's insight:

A ton of information in this post, amazing. It explains in short sentences where you should be and what you have to do to improve your visibility on the social media and in this list you will certainly find something very useful for your business.

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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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Twitter Marketing: How to use Twitter for Business

Do you use Twitter for your business?

Are you wondering how Twitter can help you build relationships?

To learn about Twitter marketing and how it can help your business, I interview Mark W. Schaefer for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow.

Martin Gysler's insight:

Yes, to be a good tweeter, it’s an art.


A lot of good ideas and insight, how you can become one.

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Emily's curator insight, February 6, 2013 11:39 AM

Social Media has become an essential part of the Marketing Mix for virtually every business out there. Social Media can make a business go viral, when they are potentially geographically inadequate to do so otherwise.

With these tips on how to market a business on social media, anyone can read them and know the basics to marketing your company.

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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | SOCIAL MEDIA, what we think about! | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA

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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | SOCIAL MEDIA, what we think about! | Scoop.it

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!


1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.


Read more: http://bit.ly/LtgVRt

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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


Read more: http://bit.ly/K8LKcQ

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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn

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52 Questions To Ask When Hiring A Social Media Company

52 Questions To Ask When Hiring A Social Media Company | SOCIAL MEDIA, what we think about! | Scoop.it

As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]


Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.


Of 2008. I wish I was kidding.


It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.


Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/

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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | SOCIAL MEDIA, what we think about! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]


Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.


There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.


Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#

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Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 8:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.


In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources

The Ultimate News Resource Guide to Social Marketing: 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources | SOCIAL MEDIA, what we think about! | Scoop.it
Brief description of top sources named from Awareness, Inc.eBook on Social Marketing in 2012.


As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology.


Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices.


To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources. This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.


Read more: http://www.socialnomics.net/2012/01/03/the-ultimate-news-resource-guide-to-social-marketing-55-top-marketing-technology-and-social-media-news-analysis-and-trends-resources/

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Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:28 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 12:51 PM
Thank you for your information Tom!
Martin Gysler's comment, January 26, 2012 12:52 PM
Thank you for the information Renato, I'll check out the website.
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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | SOCIAL MEDIA, what we think about! | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...

Martin Gysler's insight:

BI said: "Does anyone in the world like auto-playing video? We're curious to see how Facebook can do this without ruining the experience of Facebook."


In my opinion, Facebook is on the best way to dig his own grave. I wonder how this new practice has something to do with the social.

 

What is your opinion ?

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Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

lackingingot's comment, June 30, 2:59 AM
Its nice
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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

 

Have you noticed more photos on social networks?

Do you have a visual component as part of your social media marketing strategy?

 

Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?

Martin Gysler's insight:

A true and excellent support to help you in your dealings with visual and create a real strategy to be more successful on social media.

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HiddenValleyRV.net's curator insight, April 17, 2013 11:31 PM

Love these ideas.

Rocky Mountain RV and Marine's comment, April 23, 2013 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
Martin Gysler's comment, April 23, 2013 2:35 PM
Indeed Debbie ;-)
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How to Make Your Facebook Contests Stand Out

How to Make Your Facebook Contests Stand Out | SOCIAL MEDIA, what we think about! | Scoop.it

Do you run contests on Facebook?

Would you like to make your next Facebook contest stand out?

This article will give you 4 ideas to improve your next Facebook contest.

Why Facebook Contests?

Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.

Martin Gysler's insight:

Maybe it's something, if you have a middle or larger company, that you can testing, if you didn't does it yet.

 

If you have already tested, let us know what is your opinion and the results.

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BusinessBoots's curator insight, March 13, 2013 5:29 PM

Really useful.  Fabulous ideas!

BusinessBoots's comment, March 13, 2013 5:30 PM
A really great post. I'll come back with thoughts having tried it.
Martin Gysler's comment, March 14, 2013 4:49 AM
Great, I'm glad you like it and stay tuned ;-)
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10 Creative Ways to Market on Pinterest | Jeffbullas's Blog

10 Creative Ways to Market on Pinterest | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?
Martin Gysler's insight:

Today, it is necessary to do things differently than others in your area. This seems to be the only way to be noticed in the web world today. As Jeff said, Pinterest is an interesting platform to do so, even if this is not the case for all companies.

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France Lafleur's curator insight, February 13, 2013 7:07 PM

Le pouvoir attractif des images et Pinterest.

Joakim Baage's curator insight, February 22, 2013 10:29 AM

Make sure images are part of your content marketing mix!

TalkativeMedia's curator insight, March 12, 2013 3:31 PM

Pinterest is a "must" for today's small business. If you have a niche market, you cannot afford to be without a Pinterest profile.  

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Does everybody need a social media strategy?

Does everybody need a social media strategy? | SOCIAL MEDIA, what we think about! | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.

Martin Gysler's insight:

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

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Mercor's curator insight, March 18, 2013 8:06 AM

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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | SOCIAL MEDIA, what we think about! | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.


Read more: http://bit.ly/KUeh5U

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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


Read more: 

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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SOCIAL MEDIA, what we think about! | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]


Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.


Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.


Keeping Personal and Public Facebook Content Separate...


Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/

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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | SOCIAL MEDIA, what we think about! | Scoop.it

You are looking for new contacts and / or new business opportunities. LinkedIn is a good tool to achieve these goals. Here's an article that will give you some tips, how you can succeed in your step. [note mg]


Somewhere along the line you started treating it more like a resume. It's time to fix that.


Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.


So let’s tune yours up with six simple steps:


Step 1. Revisit your goals.

Step 2. Layer in your keywords.

Step 3. Strip out the clutter.

Step 4. Reintroduce your personality.

Step 5. Take a hard look at your profile photo.

Step 6. Get recommendations.


Read more: http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html

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Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | SOCIAL MEDIA, what we think about! | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]


I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.


If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.


Pinterest doing this is big news in my opinion for two reasons:


Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/

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Martin Gysler's comment, February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 5:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!
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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

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