Social Capital – The New Measure of Success | SOCIAL MEDIA, what we think about! | Scoop.it
Social Capital – The New Measure of Success by guest blogger Simon Mainwaring

Social media is disrupting how businesses need to measure success in the marketplace. Of course, profits still matter, but as consumers connect up in communities and networks through social technologies, they are gaining leverage to pressure companies to think about more than just great products and services.
What they want from business is a better world, not just better widgets. How does this impact small companies, entrepreneurs, and contractors? The answer is, it affects you the same way it impacts global corporations that seek to powerfully develop and imprint their brands in the consumer’s mind. When it comes to appealing to today’s socially-minded consumers, your company is no different than Nike, Pepsi, or Starbucks in the need to build social capital, not just financial capital...