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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


Read more: http://bit.ly/J87l5N

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how to customize facebook cover photos

how to customize facebook cover photos | SOCIAL MEDIA, what we think about! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


Read more: http://bit.ly/JiZe5B

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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.


They also say that a change is as good as a holiday but is all change good?


Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.


Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”


So does the new Facebook timeline design “work”?


The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.


So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.


Read more: http://bit.ly/IHzypE

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April Lougheed's comment, May 5, 2012 2:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 2:08 PM
Yes April, for me too :)
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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SOCIAL MEDIA, what we think about! | Scoop.it
Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


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How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd | SOCIAL MEDIA, what we think about! | Scoop.it
Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.


One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.


How we use Coming Soon Pages


Read more: http://bit.ly/HWDait

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | SOCIAL MEDIA, what we think about! | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.


As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.


Read more: http://bit.ly/IBydM1

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John van den Brink's comment, April 19, 2012 12:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 12:45 PM
Yes John, every day we discover new tools, it's an amazing world :)
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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

Is your content worthy of a share?

Read more: http://bit.ly/HNNTN5

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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | SOCIAL MEDIA, what we think about! | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

What if Google+ never needed to be Facebook, but rather exist as something more?

So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?

Well, what if I told you none of that mattered?

What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?

Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.

Read more: http://bit.ly/HyctQS

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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | SOCIAL MEDIA, what we think about! | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”


Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:


“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”


Read more: http://bit.ly/HYPJHs

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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | SOCIAL MEDIA, what we think about! | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]


Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.


Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.


Keeping Personal and Public Facebook Content Separate...


Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/

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Roxanne Miller's comment, April 9, 2012 8:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 12:32 PM
You're welcome Roxanne!
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | SOCIAL MEDIA, what we think about! | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]


Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.


Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.


Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/

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8 Creative Ways to Use Embeddable Tweets

8 Creative Ways to Use Embeddable Tweets | SOCIAL MEDIA, what we think about! | Scoop.it

What if your Twitter conversations could expand to include more people from your online community?


Now you can thanks to embedded tweets, a new feature from Twitter.


Sharing Tweets Outside of Twitter


Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.


But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:


  • Reply to the tweet and join the conversation.
  • Share the conversation with their Twitter community using retweet.
  • Mark the tweet as a favorite.
  • View the Twitter profile of the tweet author.
  • Follow the tweet author.
  • View tweet replies by clicking the tweet date.


Read more: http://www.socialmediaexaminer.com/8-creative-ways-to-use-embeddable-tweets/

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How Social Login Enhances Websites

How Social Login Enhances Websites | SOCIAL MEDIA, what we think about! | Scoop.it

Do you manage a site that encourages people to create user accounts?


Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?


If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.


Why Social Login?


Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere...


Read more: http://www.socialmediaexaminer.com/how-social-login-enhances-membership-websites/

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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | SOCIAL MEDIA, what we think about! | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.


With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.


We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.


Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):


Read more: http://bit.ly/KoEvz4

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John van den Brink's comment, May 17, 2012 10:11 AM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 12:22 PM
You're welcome John, I'm glad you like it!
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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | SOCIAL MEDIA, what we think about! | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

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angel Graham's comment, May 8, 2012 3:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 2:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | SOCIAL MEDIA, what we think about! | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.


Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.


What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.


So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...


Read more: http://bit.ly/IjmxO3

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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


Read more: http://bit.ly/K8LKcQ

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angel Graham's comment, May 8, 2012 4:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 2:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.


But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.


Read more: http://bit.ly/HW3YDc

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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

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How to Make a Tweet This Link | Social Media Sun

How to Make a Tweet This Link | Social Media Sun | SOCIAL MEDIA, what we think about! | Scoop.it

That could be very interesting to know how do that. [note mg]

Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button.

Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content.

Read more: http://bit.ly/IXVoyW

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John van den Brink's comment, April 15, 2012 12:59 PM
Thank you Martin!
Martin Gysler's comment, April 16, 2012 1:39 AM
It's my pleasure John, have a great week!
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The Secrets Behind Content With 10,000+ Shares

The Secrets Behind Content With 10,000+ Shares | SOCIAL MEDIA, what we think about! | Scoop.it
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.


As Internet marketers, we’re tasked with the often difficult job of helping ourselves or our clients gain visibility online.


As the years go by, the landscape is becoming increasingly competitive and crowded, and standing out amongst the noise is harder than ever. If you’re not a major publication that automatically gets thousands of shares regardless of what you post, this becomes even harder to do.


With everyone competing to create highly shareable content, the million dollar question is:


“How Do I Create Viral Content?”


Read more: http://bit.ly/IN7E8l

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6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites

6 Ways To Find Out If You Are On The Google List Of Blacklisted Sites | SOCIAL MEDIA, what we think about! | Scoop.it

This question should interest every entrepreneur and someone who is active in one way or another on social media. These different options will give you the necessary support. [note mg]


Imagine that you’ve spent years building a business and growing a website. You launch a promotion to email a list of potential customers with exciting new opportunities to save lots of money by doing business with you. Did you email too many people, or did you email the wrong people? Did someone turn you in as a “spammer” to one of the many spammer blacklist organizations out there?


Everyone hates real spammers, and the last thing you want to do is get labeled as one. That’s one kind of blacklist. The other kind is worse – the search engine blacklist. That’s the one that is basically a death sentence for your site because Google and other search engines stop crawling your site or even listing it in search results. No blacklist is good to get, because ISP’s and many content filtering services access Internet blacklists to figure out not only what email to block, but also what websites to block or to mark as potentially dangerous.


How do you know you’re on the Google List or any other database of blacklisted sites?


Read more: http://www.makeuseof.com/tag/8-ways-find-google-list-blacklisted-sites/

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How To Optimize Your Twitter Feed with Twylah

How To Optimize Your Twitter Feed with Twylah | SOCIAL MEDIA, what we think about! | Scoop.it

Twilah is very interesting tool to increase your visibility on the net and in the Google ranking. Check out.this blog post, it'll say you why you should be in there. [note mg]


Are your Tweets working for you? Are you getting the most out of your Twitter activity? If not, learn how to optimize your Tweets in this article.


I ran into Twylah a few weeks ago while researching tools that measure social influence. In a nutshell, Twylah takes your Twitter feed and organizes it by trending topic. This makes finding your topical Twitter content much easier for your valued readers and followers. Furthermore, there are ways to optimize your Twylah account for organic search (SEO). In this article, you will find step-by-step instructions on how to search engine optimize your Twylah account.


How to Optimize Your Twitter Feed With Twylah:


The Basics:...


Read more: http://bit.ly/H1e14y

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How to NOT Get Someone’s Attention in Social Media | Ann-Tran

How to NOT Get Someone’s Attention in Social Media | Ann-Tran | SOCIAL MEDIA, what we think about! | Scoop.it

I love this article. It summarizes a lot of common sense and know-ledge in very few words.


In the new world of social media, there is much to learn, whether in general or the behavior and customs. However, it would mostly enough to do the same things we do in real life ... unfortunately that seems to escape a great part of those active in social media.


The blog is protected and the text cannot be copied on the post here. [note mg]



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How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.


For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.


Where do you start?


Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...


Read more: http://bit.ly/GLePK6

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