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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Google+ Ripples: The promise of shared intelligence

Google+ Ripples: The promise of shared intelligence | SOCIAL MEDIA, what we think about! | Scoop.it

Recently we have had two blog posts about Google+: 4 things to know about Google+, and Google+ brand pages: Why SEO is dead.

 

Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread.

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What Does a Key Influencer Look Like?

What Does a Key Influencer Look Like? | SOCIAL MEDIA, what we think about! | Scoop.it

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below.


In the last session I left you monitoring social media looking for people to add to your key influencers list. How did you get on? Hopefully you’ve found lots full of interesting people that are enthusiastic about your brand, product, service or market sector.

 

But how do you know whether they are worth engaging with?...

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How to Incorporate Influencers into Content Marketing

How to Incorporate Influencers into Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies, or at least thinking about doing so. But have you integrated influencer marketing into your content program?

First, what is influencer marketing?

Influencer marketing is nothing new. For years, companies have been engaging with the people and groups that their target audience looks to for information. Back in the day, companies practiced traditional PR and built relationships with a few key reporters in their space. But with the shift towards online interaction, a new generation of influencers has come upon us.
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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | SOCIAL MEDIA, what we think about! | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.


What is a Ripple


The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
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10 Tools for Measuring Your Social Media Influence

10 Tools for Measuring Your Social Media Influence | SOCIAL MEDIA, what we think about! | Scoop.it

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The type of information we share reveals a lot about who we are, who we know, and what we know — people tend to talk about the things they care about/are most knowledgeable about with others who are interested in similar subjects. The impact of those relationships affects our Web authority...

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