In this guest post for Socialmouths, Dave Van de Walle of Area224 and 12 Minute Marketing urges Social Media marketers to get back to basics:
"Part of the fact that the Four Ps (Product, Price, Place, Promotion) don’t get too much attention has something to do with bias – you are biased toward those things you do most, or best, as a business person. So if you’re a PR Guy, you might tilt toward Promotion. If you’re a computer programmer writing software, you are probably zeroed in on Product. And so on… but, because of your bias, and that of your boss or your client or the woman who owns your company, you get a very “siloed” and not-very-holistic approach to whatever it is you’re working on."
Basic stuff for many marketers but too many people are losing sight of the ultimate reason for their social media campaigns: to sell their product, which may be themselves, to their target customer.