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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | SOCIAL MEDIA, what we think about! | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)

Martin Gysler's insight:

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

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Sigrid de Kaste's curator insight, February 6, 2013 4:26 PM

Check this out if you are a Small Business...very useful points..

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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | SOCIAL MEDIA, what we think about! | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...

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jeevanand's curator insight, July 3, 2013 12:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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Does Facebook Fan-Gating Hurt Facebook Engagement?

Does Facebook Fan-Gating Hurt Facebook Engagement? | SOCIAL MEDIA, what we think about! | Scoop.it

Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

 

It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?

 

What is Fan-Gating?
Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to users who already Like your page and one to those who have not Liked the page.

 

The non-fans are encouraged to Like in order to “unlock” the content behind the tab. Because information about whether a user has Liked your page is easily accessible through Facebook’s Graph API, it is relatively easy to implement a gate, or “reveal tab” as it is sometimes called. There are many companies that provide tools to do this and a list of some of them can be found here...

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Top WordPress Plugins To Boost Reader Engagement

Top WordPress Plugins To Boost Reader Engagement | SOCIAL MEDIA, what we think about! | Scoop.it

The very survival of any blog lies in the hands of its readership. No readership, no blog; I am sure we can all agree on that.


There are numerous ways you can cultivate an active community around your blog that goes way beyond simple traffic generation.

 

After all, who wants the kind of traffic that comes and leaves to never come back, right?

 

Our ultimate goal should always be to make sure that our blog is sticky enough to turn the first-time visitors into fans and loyal readers and that’s what I’d like to talk about today – how to get them to stay, read our fabulous content, and share it with others.

 

I get asked on a daily basis what all those fabulous social engagement plugins I use on Traffic Generation Cafe are.

 

All the plugins we will be talking about today have been designed with one goal in mind: to keep your readers interested and to get them to share your content within their social networks.

 

I suppose that’s two goals then… Let’s dive in...

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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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The Twitter Hashtag Game

The Twitter Hashtag Game | SOCIAL MEDIA, what we think about! | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!


For my marketing idea, I created something called the “Hashtag Game.”


Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.


There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.


For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.


Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/

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Chuck Bartok's comment, January 28, 2012 9:12 AM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 9:45 AM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 9:51 AM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | SOCIAL MEDIA, what we think about! | Scoop.it

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.

 

Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | SOCIAL MEDIA, what we think about! | Scoop.it
Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.

 

You’ve heard this: “A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

 

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

 

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

 

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again...

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Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]

Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study] | SOCIAL MEDIA, what we think about! | Scoop.it

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

 

The extent of the damage is surprising, though; in comparing 10 of the top APIs to manual Facebook posting, Applum showed that Likes and comments decreased by an average of 80 percent...

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