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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Social Media Friendly Content Marketing [Examples]

Social Media Friendly Content Marketing [Examples] | SOCIAL MEDIA, what we think about! | Scoop.it

The definition from "Content Marketing" is to create and shares useful narrative information to engage prospects, current customers and the public. I think each business owner should be interested to do so. [note mg]


Is your content marketing social media shareworthy? In other words, does your non-promotional content invite readers to participate and extend the conversation by commenting and sharing it with their family, friends and social media colleagues? Further, when your content’s shared, is your brand readily discernable on other platforms or via other channels (such as email)?


To help you develop social media friendly content marketing, here are three examples that use social media to engage prospects and extend their reach along with related content marketing lessons.


Make bad feedback good for business. In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdviors.


Read more: http://heidicohen.com/social-media-friendly-content-marketing/

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How Millionaires Approach Social Media

How Millionaires Approach Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.


Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.


Here are a few tips, straight from millionaires, themselves on how they handle their social media.


Get clear on what you want out of social media...


Read more: http://bit.ly/w54hzL

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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

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