SOCIAL MEDIA, wha...
Follow
Find tag "Curation"
59.4K views | +1 today
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | SOCIAL MEDIA, what we think about! | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

more...
angel Graham's comment, May 8, 2012 3:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 2:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
Rescooped by Martin Gysler from All Things Curation
Scoop.it!

40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SOCIAL MEDIA, what we think about! | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
more...
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, January 22, 2012 6:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 3:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 12:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Content Curation Tool Scoop.it: Tutorial To Use It | Online Marketing Blog

Content Curation Tool Scoop.it: Tutorial To Use It | Online Marketing Blog | SOCIAL MEDIA, what we think about! | Scoop.it

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. I cannot begin to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. In my search for a new means of marketing I came across a tool called Scoop.It. Below I have detailed my review of this tool including some of it’s cool features...


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Lord of Curation Series: Martin GyslerScoop.it

Lord of Curation Series: Martin GyslerScoop.it | SOCIAL MEDIA, what we think about! | Scoop.it
Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you......Martin Gysler is a a self-entrepreneur for over 20 years.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Happiness Project: Do You Think About "Self-Curation"?

The Happiness Project: Do You Think About "Self-Curation"? | SOCIAL MEDIA, what we think about! | Scoop.it

I read an excellent novel this weekend, Dana Spiotta's Stone Arabia. Like any good novel, it's about many things, but in particular, it made me think about the issue of self-curation.

 

In his "Chronicles," the character Nik elaborately archives his work in music and an alternate autobiography. He tells his sister Denise, "Self-curate or disappear."

 

As I was reading, I realized: I suffer from archive anxiety. Partly about my actual life, which is why I've adopted resolutions such as Keep a one-sentence journal and Suffer for fifteen minutes. They help me chronicle my life...

more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Content Curation: What is it? (Part 1)

Understanding Online Content Curation

 

Like fashion, Internet Marketing as SEO promotional techniques are often recycled and “re-launched” as something new and exciting.

 

In the fast moving world of Internet Marketing , where media, platforms and “Hot Sites” change and evolve at a rapid pace it is important for you to understand how online content curation fits into your overall marketing campaign.

 

Chances are you are already curating content online in some form without even being aware of it. So what is a curator and what is content curation? A curator is anyone who actively manages a collection. The curator seeks the best examples of relevant things to add to the collection and gets rid of anything that doesn’t fit.


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from Social Media and The Future of the Industry
Scoop.it!

Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


Via janlgordon, Daniel J Smith
more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

The Evolution of Content Curation

The Evolution of Content Curation | SOCIAL MEDIA, what we think about! | Scoop.it

Up until a few weeks ago I had a Content Curation methodology I was happy with, then something changed.

 

Part of successful Blogging is reading a lot, and I mean a lot. I have often got 2 or 3 books on the go. I’m scanning Twitter and Google+ hourly, I subscribed to some key source newsletters, download white-papers and have hundreds of feeds in Google Reader.


As well as Blogging, it’s part of my day job to ensure I am aware of the latest trends online.

 

A by-product of this media consumption is Content Curation; sifting through the news and sharing what I feel is relevant to the people I spend my time with online. Hopefully, saving them the time and effort of finding the information themselves...

[read full article http://j.mp/pyZc6Z]...


Via Giuseppe Mauriello
more...
Martin Gysler's comment, September 9, 2011 5:55 AM
I like this short article. It says what I think too (about automation and spam) and explain what is a day from a content curator, great! I'll rescoop it! Thanks Giuseppe.
Giuseppe Mauriello's comment, September 9, 2011 10:56 AM
Thanks you too, Martin!
Rescooped by Martin Gysler from Curation, Social Business and Beyond
Scoop.it!

Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


Via janlgordon
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

6 Social Media Pain Points (and What to Do About Them)

6 Social Media Pain Points (and What to Do About Them) | SOCIAL MEDIA, what we think about! | Scoop.it

Yes, this article goes to the points that can be painful for anyone who is active on social media. I read this post with interest and I could see that the solutions proposed are logical but very useful. [note mg]


You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I'd explore some of the main ones I've identified and offer up some potential solutions.


1. Managing Your Profile and Reputation

So many networks, so many different audiences and connections. Maybe you’re feeling like you have split personalities: being professional on LinkedIn, running at the mouth on Twitter, then letting your hair down on Facebook. But wait! You forgot that you’re connected with your boss or your client on Facebook. Panic ensues. Or what if someone is Googling your name before interviewing you for a job. What will they find? Over the last 10 years, we’ve all learned some tough lessons about what it means to be digital.


Read more: http://gigaom.com/collaboration/6-social-media-pain-points-and-what-to-do-about-them/

more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Content Curation Tools: 5 Different Approaches

Content Curation Tools: 5 Different Approaches | SOCIAL MEDIA, what we think about! | Scoop.it

According to the Romain Goday, there are five distinct approaches to content curation. They are: 

 

1. The Expert Approach: Curators
A way to obtain relevant information with a reduced level of effort is to rely on experts. 

 

2. The Crowd Approach: Popularity
Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users. 

 

3. The User Behavior Approach: Personalization
Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user. 

 

4. The Relationships Approach: Social Graph

The social graph is an increasingly used approach to curate information. 

 

5. The Patterns Approach: Emergence
This approach consists of representing the emergence of content over the Web.

 

And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.

 

He concludes with a simple but insightful point:

 "Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users. 

Tools cannot effectively understand the context of the user.

So the challenge is to reduce the noise without filtering information that could be valuable for the user.

 

[read full article http://j.mp/tY3yYX]


Via Robin Good, Giuseppe Mauriello
more...
janlgordon's comment, December 7, 2011 10:27 PM
This is a great piece Robin!
Martin Gysler's comment, December 8, 2011 1:09 AM
A great post!
Giuseppe Mauriello's comment, December 8, 2011 1:11 AM
thank you Martin!
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Curation and Creation Are Both Important

Curation and Creation Are Both Important | SOCIAL MEDIA, what we think about! | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from Curation, Social Business and Beyond
Scoop.it!

The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | SOCIAL MEDIA, what we think about! | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about

 

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

 

Today, marketing professionals are starting to come around, but they still have a ways to go.

 

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

 

Previous articles in this series have addressed content, so let's now turn our attention to community.

 

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

 

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:...


Via janlgordon
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Understanding Online Content Curation

Understanding Online Content Curation | SOCIAL MEDIA, what we think about! | Scoop.it
Understand what online content curation is and how curated content fits into your overall marketing campaign, the Do’s and Don’ts of content curation.

 

Like fashion, Internet Marketing as SEO promotional techniques are often recycled and “re-launched” as something new and exciting.
In the fast moving world of Internet Marketing , where media, platforms and “Hot Sites” change and evolve at a rapid pace it is important for you to understand how online content curation fits into your overall marketing campaign.

 

Chances are you are already curating content online in some form without even being aware of it. So what is a curator and what is content curation? A curator is anyone who actively manages a collection. The curator seeks the best examples of relevant things to add to the collection and gets rid of anything that doesn’t fit.

 

Online Content Curation – The Concept...

more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

Curation: Let’s Talk About How to Start Curating Content | Marjorie Clayman

Curation: Let’s Talk About How to Start Curating Content | Marjorie Clayman | SOCIAL MEDIA, what we think about! | Scoop.it

One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions. Over the last few weeks, I’ve been writing a lot about curating content online both here and at 12most.com. Martina McGowan tweeted me and said, “This all sounds great. How do I get started though?”

 

How I got started curating content
I’ve said it before, and I’ll very probably say it again, but I feel curating content is very much like generating content in that everyone needs to find their own way to do it. If you look at one of Ingrid Abboud’s post round-ups they are very different from those that Jason Sokol does. Both of them curate differently than I do. No way is right or wrong, and I’m sure we all got started in different ways, too. So, I’m just going to tell you what I know, which is how I got started curating content......

 

My advice to you
If you want to get started curating some content, there are lots of different paths you could set your feet on. The most important thing is to make sure you keep it manageable. Like most facets of the online world, curating content can very quickly begin to eat your life. So here is what I would try:

 

1. Set up a plan......

2. Find ways to meet new bloggers...

3. Promote posts that aren’t by “the big names:”...

4. Gather content you’re interested in...

5. Ask questions...


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from Social Media Content Curation
Scoop.it!

6 Content curation apps for the iPad

6 Content curation apps for the iPad | SOCIAL MEDIA, what we think about! | Scoop.it

It's always great to discover new things all by yourself, but often curated content that's brought to you from links your networks have shared is a much quicker and more efficient way to consume all kinds of news, rather than spending hours browsing all around the web for it.

 

One of the reasons so many people buy iPads is because content is often tailored to look SO DAMN GOOD on them, an appeal many of our favourite content curation apps have perfected.

We've collected together our top 6 content curation apps specially for the iPad..

[read full article http://j.mp/qcMXh0]


Via Giuseppe Mauriello
more...
No comment yet.
Rescooped by Martin Gysler from Curation, Social Business and Beyond
Scoop.it!

What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | SOCIAL MEDIA, what we think about! | Scoop.it

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/


Via janlgordon
more...
Tom George's comment, August 26, 2011 6:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 6:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 12:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.