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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

Want More Copywriting Clients? Here’s a Surprising Way to Find Them | SOCIAL MEDIA, what we think about! | Scoop.it

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.


I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.


I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.


I sent them a sales letter.


Not the kind that’s an HTML page, but a good, old-fashioned paper letter in an envelope with an honest-to-goodness stamp.

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What the eBook Revolution Means and How Copywriters Can Prosper From It

What the eBook Revolution Means and How Copywriters Can Prosper From It | SOCIAL MEDIA, what we think about! | Scoop.it

You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing.

 

No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.


As a writer, you’ve never stood in front of more opportunity than you do right now. As a copywriter, you are uniquely positioned to take advantage of this publishing revolution.


The world of publishing has already changed forever, and you must make a decision. Right now. For those who believe ringing the death knell is premature, I’ll call the honorable voice of History to the stand.

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