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8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | SOCIAL MEDIA, what we think about! | Scoop.it

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

Martin Gysler's insight:

This excellent post says what we should know about Instagram and its use.

 

I wonder, too, if not everyone (who has an Instagram account) should read this post, because I think everyone can learn something interesting.

 

Let me know what is your opinion.

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Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 

 

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Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin

Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin | SOCIAL MEDIA, what we think about! | Scoop.it

Today I want to talk to you about Personal Branding with Social Media. You may be asking yourself what is personal branding, how much work is involved, and how does this benefit me? The truth is you have probably been building a personal brand online for yourself with social media for the past few years, and you haven’t even realized it or taken full advantage of this opportunity.

 

If you are anything like me, you are on Facebook at least a few times a week. I post updates, upload photos, and comment on other people’s activities. By taking these actions you have in effect been developing an online personal brand and building relationships with people. Building your brand is letting the world know what you represent, what your core values are, and what people can expect from you. Basically personal brand building is a way of marketing yourself.

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Are You Building a Social Brand or a Social Business? Brian Solis

Are You Building a Social Brand or a Social Business? Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Social media says so much and so very little at the same time. First, social media implies that media is just that, social. But when you study many of the best practices or test the advice dispensed through popular “top 10″ posts, you find that at the heart of notable social media successes is simply brilliant creativity and desirable incentives, not necessary authentic or genuine value or engagement. With every Tweet or Like to win campaign, hilarious viral video, and user-generated promotional series, businesses make social media more of an oxymoron than a movement to transform two-way conversations into improved customer relationships.


According to an annual IBM study, getting closer to customers is the overwhelming top priority for CEOs. And, social media is lauded as the great facilitator for engagement and renewed business relevance. What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers...

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Why Richard Branson Always Makes Time for Social Media

Why Richard Branson Always Makes Time for Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
Between meeting with climate entrepreneurs, checking out new space vehicles and hobnobbing with pop stars, Richard Branson still finds time to tweet. We asked him why it's so important for CEOs to stay social.

 

Sir Richard Branson has never been slow to transition his business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. Well before commercial space travel is economically viable, Virgin Galactic is already selling $200,000 tickets to space.

 

So, too, has Branson been quick to transition to the social web with a personal style. Where most corporate blogs still house formal announcements, the Virgin Group website hosts a blog written with Branson’s first-person flair. Many of them read like diary entries.

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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | SOCIAL MEDIA, what we think about! | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...

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The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | SOCIAL MEDIA, what we think about! | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about

 

**the powerful intersection of community and content. Online communities? Those died in the dot com bust.

 

Today, marketing professionals are starting to come around, but they still have a ways to go.

 

**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.

 

Previous articles in this series have addressed content, so let's now turn our attention to community.

 

Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:

 

Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:...


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You As A Brand

You As A Brand | SOCIAL MEDIA, what we think about! | Scoop.it

You read a lot about companies branding themselves, but what if you are your own brand? Consultants, speakers, coaches and self-employed professionals need to market themselves as a brand, just like any other type of business.

 

The Importance of Expertise

 

The single best way to work on your brand is to show that you’re an expert in your field. You do this in many ways:

- Write blog posts on your industry
- Participate in social media
- Answer questions on sites like Focus and Quora
- Leave comments on industry blogs
- Guest post on other blogs in your field
- Speak at conferences
- Write whitepapers, artiles, eBooks and books...

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Become a Content Curation King

Become a Content Curation King | SOCIAL MEDIA, what we think about! | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.

 

Nine ways to make curation work for your brand.

 

Become a Content Curation King

 

Sean Carton | August 29, 2011

 

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

 

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

 

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:...


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Content Curation: Must Resonate, Go Viral, Engage

Priyanka Dalal wrote this interesting post from socialmediatoday about building a successful social media strategy.

 

Here's what caught my attention:

 

Campaign Objectives


"Focus on how to be social, not on how to do social" Jay Baer, Convince & Convert

 

Set a long term objective for the campaign. Social media is about the people hence, a lot of engagement, conversations, relations and interactions would be an indivisible part of the activities. These activities however would be directed by the objective! Break the long term objective into relevant short term goals to drive the campaign ahead.

 

Social Media Personality


“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service." ~ Daniel J. Boorstin

 

In your social media campaign every single status update and comment will build your brand personality! Rather than letting it build itself in an ad-hoc manner, you must set a social media personality, for all your activities! It will help enhance the brand image and build a rapport with fans.

 

http://socialmediatoday.com/priyanka-dalal/346679/making-social-media-strategy


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How To Build Your Personal Brand Using Google+ - The BrainYard - InformationWeek

How To Build Your Personal Brand Using Google+ - The BrainYard - InformationWeek | SOCIAL MEDIA, what we think about! | Scoop.it
Don't wait for Google+ Business Profiles--use the existing platform to build your own personal brand.

 

Google+ may not have an official business profile capability--yet--but that doesn't mean that the platform can't be used immediately to build your own personal brand and, by extension, your company's brand.

 

After a recent brouhaha when Google blocked Google+ profiles that didn't represent individuals, the company announced that it is accelerating its plans to implement business profiles on Google+. A timeframe has not been announced yet, but Google says the release will be "much faster than we expected."...

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5 Ways To Build Your Personal Brand On Google+

5 Ways To Build Your Personal Brand On Google+ | SOCIAL MEDIA, what we think about! | Scoop.it
Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter,YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real life. You treat your family different than your friends, and much different than your co-workers, when it comes to what you say and how you say it.
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How Do I Establish A Personal Brand?

How Do I Establish A Personal Brand? | SOCIAL MEDIA, what we think about! | Scoop.it
When it comes time to develop a brand, you will need to consider whether it should be based on your company or on Y-O-U.

The following questions should help you decide.

1. Does the brand represent a company, independent of me, or am I the basis for the company?

2. Do I have more than one company or major product and will that confuse the brand? (For example, do I sell dog food at one site and vitamins at another?)...
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CONSTRUCTION MARKETING UK BLOG

CONSTRUCTION MARKETING UK BLOG | SOCIAL MEDIA, what we think about! | Scoop.it
Social Media is all about sharing and engagement, it’s about providing quality information and building relationships. It is not a platform for traditional advertising or PR and people that treat it as such tend to lose much more than they gain.
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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | SOCIAL MEDIA, what we think about! | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”


Read more: http://bit.ly/yoFXha

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3 Tricks No Hooker Should Try: Conventional Wisdom and Branding

3 Tricks No Hooker Should Try: Conventional Wisdom and Branding | SOCIAL MEDIA, what we think about! | Scoop.it

Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for.

 

Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them. It is designed to guide you through product development, marketing strategy, and even customer service.

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53 Point – Personal Branding Checklist for Entrepreneurs + College Grads

53 Point – Personal Branding Checklist for Entrepreneurs + College Grads | SOCIAL MEDIA, what we think about! | Scoop.it

A very useful list to create your image on the various social media. By following this checklist, you will create a solid base to start. Your personal branding is an essential tool for your business or looking for a new job, the time invested in this activity is worth it, for sure.

 

Check out this excellent post!

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Why Your Brand Needs To Be More Visible On Facebook

Why Your Brand Needs To Be More Visible On Facebook | SOCIAL MEDIA, what we think about! | Scoop.it
Traditional marketing still works, but working smarter means your brand maintains high visibility on the pages of Facebook.

 

The numbers are in — and they’re high. More than 800 million users have declared Facebook their digital home and anyone with a brand should be forging it on the social network.

 

Of those nearly billion users, half of them are actively trolling Facebook each and every day, making Facebook the poster child of the old saying, “if you build it they will come.”

 

And, apparently keep on coming, with 50 million users discovering the social utility every two months. Additionally, 350 million mobile users log on each day...

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25 Ways to Use Facebook to Brand and Build Your Business

25 Ways to Use Facebook to Brand and Build Your Business | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook is a great place to connect with existing friends and reconnect with old ones. It is amazing how many connections have been rekindled within Facebook. While Facebook is a great social tool, it is also a highly effective business tool if utilized correctly. Statistics reflect that Facebook is a huge network just waiting for your business to tap into. Facebook has grown to over 400 million active users, the average user is spending approximately 55 minutes a day on Facebook and more than 80,000 websites have implemented Facebook connect. Businesses are just beginning to catch on to the social media wave. You can promote your business, product or service, land jobs and connect with your customers because, trust me, they are there!...

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Why Is Facebook Punishing Highly Engaging Brands?

Why Is Facebook Punishing Highly Engaging Brands? | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook's changed news feed has cut page engagement in half, says guest writer Nick Vivion co-founder of Unicorn Booty.

 

The new Facebook news feed update has severely impacted brand pages on the platform by effectively eliminating brand posts from users’ news feeds.

 

Check it out for yourself: scroll through all of the posts on your feed. Do you see any brand posts?

 

Most likely, you will not see one single post from any brand you’ve liked — even a brand that you have interacted with regularly over the past 18 months!

 

Facebook has apparently decided that any brand relationship –- engaging or not, regardless of your past behavior – is not desirable in the news feed.

 

This has completely eliminated Facebook as a source of traffic for my website, Unicorn Booty, which provides news aimed at the lesbian, gay, bisexual and transgendered communities...

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How Being Inconsistent Can Damage Your Online Brand

How Being Inconsistent Can Damage Your Online Brand | SOCIAL MEDIA, what we think about! | Scoop.it
The impact of being inconsistent with your online brand, what are the consequences and how you can plan ahead to build momentum and never lose it.

 

Last April was a crazy month for me. I was in Antigua Guatemala for a week, came back to Los Angeles for 3 days, flew to Santiago Chile for 10 days (that’s a 12-hour flight in case you didn’t know), came back to Los Angeles again for a week to finish rushing to Miami for a couple of days.

 

But that wasn’t all, I did all this in the middle of clients projects and, except for Guatemala, the rest of the traveling was strictly business (when I say business that includes drinks and cigars in the middle… I didn’t say I was complaining). On top of that, my blog has been experiencing some serious issues that required some special attention. Just so you get an idea, every time I publish a post, the entire site goes down, sometimes it will disconnect from the database or it will go completely blank...

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What Kind of Content Curator Are You?

What Kind of Content Curator Are You? | SOCIAL MEDIA, what we think about! | Scoop.it

Pawan Deshpande, CEO of HiveFire has written this interesting post about content curation and how to match your personality to the type of curation that best suits you. Interesting observations:

 

Excerpt:

 

Personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

Many marketers are now adding content curation— the act of finding, organizing and sharing online content to engage customers and prospects—to their job descriptions. As with other marketing strategies, personality type can play a big part in your content curation style, from the types of content you share to where you share it and how you go about the process.

 

 

What’s your curation type? Match your own personality to the qualities below so you can embrace your inner curator.

 

http://www.adotas.com/2011/08/what-kind-of-content-curator-are-you/


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Tom George's comment, August 26, 2011 9:43 AM
Hi Jan, good morning. Are your prepared for the hurricane coming our way?
janlgordon's comment, August 26, 2011 9:51 AM
We're right on the water, lots of windows, we're prepared as much as we can be. It's definitely going to be challenging to say the least, hope for the best:-)
Robin Good's comment, August 27, 2011 3:22 AM
Hi Jan, great job so far. Love what you do. Thanks for sharing it.
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14 Best Practices for Brands to Grow their Audiences in Social Media

14 Best Practices for Brands to Grow their Audiences in Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer.

Businesses are realizing the importance of establishing a presence on Twitter and other vibrant social networks. In many ways, hosting a branded account is now common practice, a required extension to the push channels created through email, traditional marketing and web sites. What businesses are still learning however is that creating a channel, hosting a channel worth following, and building a loyal audience is a far greater challenge and overall investment than initially anticipated. At the same time, the realization that a shift from a push mentality to that of two-way interaction is nothing less than disruptive to the operation of business as usual...

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7 Ways To Build Your Personal Brand On Facebook

7 Ways To Build Your Personal Brand On Facebook | SOCIAL MEDIA, what we think about! | Scoop.it

We all want to express our individual selves, be it in person or online. Here are 7 guidelines to establishing your very own personal brand on Facebook.


1. Be True To Yourself

Posts and photos that illustrate your well-rounded life offer others an instant glimpse into your own personal brand.

 

However, you don’t have to use the social platform as a tell-all. Just as it is in real life, a little information well said goes a very long way. Don’t shout out everything you’re doing. After all, most social media users are discussing life, not walking into a crowded room and shouting out their life story.

 

Also, your virtual and real lives should be in sync. If you’re a jokester in real life, follow true on Facebook; established friends need to recognize you, too...

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Top 10 Reasons You Should Have a Fan Page

Top 10 Reasons You Should Have a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
Do you own a business? If so, you need to consider setting up a Facebook fan page. What is a fan page you may say? Some refer to fan pages as "like" pages or "business" pages; all terms are basically interchangeable.

Originally, the intent behind Facebook fan pages was to allow “famous” people or large companies to connect with the masses. A personal profile page within Facebook has a limit of 5000 friends and many requested a larger “fan” option, thus the “Fan Page” was born.

You might be thinking…well I am not a celebrity OR a large company so why do I need a Fan Page? Regardless of what type of business you have, you can benefit from having a fan page presence on Facebook and here is why…

1. Massive Marketplace...
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Branding is More Relevant than Ever

That shirt you’re wearing–one look with the distinctive horse on the side tells everyone whose got you branded. That coffee cup you’re holding–ah, you’re a Starbucks woman! Your baseball cap with the prominent swoosh, the handbag covered with the letter C…

You’re branded, branded, branded, branded.

It’s time for you–and me–to take a lesson from the big brands, a lesson for anyone who’s interested in creating a brand, rather than just a message, that engages others.

Stacey Acevero, the social media community manager at Vocus and PRWeb, shares four simple rules to not only make your brand talk but engage with its audience:

Understand your audience
Give, give, give
Keep content community minded
Tie into causes people care about
But why is branding important?
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