SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SOCIAL MEDIA, what we think about! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


Overall, brands need to:

  1. Identify what others are already doing in the space, and how successful they are.
  2. Identify areas of opportunity and weaknesses within their specific vertical.
  3. Identify what tactics a competitor is using to gain a competitive advantage.


What We’re Doing


We approach competitive research with these fundamental questions:

  1. What is their link building strategy?
  2. How are they leveraging social media?
  3. Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach).
  4. How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.”
  5. Continuing the stalking with tips and tools.
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Build Backlinks - 14 Easy Ways

Build Backlinks - 14 Easy Ways | SOCIAL MEDIA, what we think about! | Scoop.it

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.

 

And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works. Popularity is a pretty good indicator of a website’s value.

 

But what constitutes popularity online? From a search engine’s perspective, backlinks from another site pointing to yours is a meaningful vote of confidence.

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