While LinkedIn is without a doubt the social media tool of choice for business leaders across North America, many have confided in me that there a number of questions about the tool that they struggle with. In this entry of the LinkedIn Diaries, I answer the five most thorny questions that executives face when optimizing their LinkedIn strategies.
1. Who should I accept LinkedIn invitations from?
The decision to accept invitations to your list of connections should be driven by your goals for using LinkedIn. But, if you haven’t defined specific goals, an invitation is worth accepting when one or more of the following is true:..