SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Asking People To Like A Facebook Post Really Works!

Asking People To Like A Facebook Post Really Works! | SOCIAL MEDIA, what we think about! | Scoop.it
Yes, asking people to like a post on Facebook works — it results in twice as many likes and comments as not making that simple request.

Momentus Media has found that asking for a like gets a 216 percent higher interaction rate than otherwise.

The company arrived at that number by studying 49,266 status updates from the top 20,000 Facebook pages.
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Content Is Still King. So…What’s Your Content Strategy?

Content Is Still King. So…What’s Your Content Strategy? | SOCIAL MEDIA, what we think about! | Scoop.it
Social Marketing channels such as Twitter, Facebook, LinkedIn, Blogs, YouTube and Forums (and many more that I won’t mention just now) are perfect vehicles for sharing content.

However, now more than ever, what we share has never been more important.

These channels provide excellent opportunities to share compelling content, content that helps others to want to know us, like us, trust us, share our message and ultimately do business with us.

So… we certainly shouldn’t be wasting the opportunity these far reaching channels provide by talking about the latest cheese sandwich we just ate. (Unless of course you’re Pret and it’s a tactic you’ve employed!)...
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Add your Facebook stream to Google+ with this browser extension

Add your Facebook stream to Google+ with this browser extension | SOCIAL MEDIA, what we think about! | Scoop.it
You have your Google+ invite and have been enjoying the new features that Google has been making available to you. Adding another social network to your existing Facebook and Twitter accounts, it can be difficult to prioritize your updates amongst your networks.

Some users have manually entered their updates manually across networks, others have employed their own ways to share. However, a new Chrome extension “Google+Facebook” takes the hassle out of updating both your Google+ and Facebook walls by adding your Facebook stream into your Google+ dashboard....
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What The Facebook-Skype Deal Means For Your Business

What The Facebook-Skype Deal Means For Your Business | SOCIAL MEDIA, what we think about! | Scoop.it
The whole world waited in anticipation for Facebook’s “something awesome” event on Wednesday. During the event, Mark Zuckerberg confirmed that Facebook now has more than 750 million active users, there by making it the world’s leading social network, and that by some distance.

Google+ is a new kid on the block and it remains to be seen whether it can challenge Facebook’s might. None the less, the good thing is that Facebook isn’t sitting on its current laurels and instead, it’s focusing on bringing in more innovative changes to keep its pole position in tact...
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7 Essential Aspects of Word of Mouth Marketing

7 Essential Aspects of Word of Mouth Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Word of mouth increases sales. Depending on which study is being quoted, research has found word of mouth to be 8.5 and 30 times more effective than other media.

At last month’s excellent Contagious Marketing seminar, sponsored by United Insight, Wharton Assistant Professor of Marketing Jonah Berger presented an actionble analysis of why some products get more word of mouth than others. He focused on seven, which he labels ASPECTS...
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AniseSmith • ADD your Facebook Stream to Google+ OH YEAH!

AniseSmith • ADD your Facebook Stream to Google+ OH YEAH! | SOCIAL MEDIA, what we think about! | Scoop.it
ADD your Facebook Stream to Google+ OH YEAH! I really do like Google + but my issue comes in with timing or lack there of. I have an issue making time to hit Google + and Facebook. Well why not merge...
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Add your Facebook stream to Google+ with this browser extension

Add your Facebook stream to Google+ with this browser extension | SOCIAL MEDIA, what we think about! | Scoop.it
You have your Google+ invite and have been enjoying the new features that Google has been making available to you. Adding another social network to your existing Facebook and Twitter accounts, it can be difficult to prioritize your updates amongst your networks.

Some users have manually entered their updates manually across networks, others have employed their own ways to share. However, a new Chrome extension “Google+Facebook” takes the hassle out of updating both your Google+ and Facebook walls by adding your Facebook stream into your Google+ dashboard.
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10 features Google+ is crying out for

10 features Google+ is crying out for | SOCIAL MEDIA, what we think about! | Scoop.it
It may only be a week old, but Google+ has certainly stirred up the excitement of the digerati. Even at this early stage, it’s clear that Google has something with real potential here. However, there are lots of features it’s still lacking and plenty of directions the service could be taken in.

Here, we take a look at some of the most important ones and some more imaginative examples too. Thanks to everyone who participated in this Plus thread which helped inspire the list. So, in no particular order…
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HOW TO: Launch Facebook Skype Video Chat [PICS]

HOW TO: Launch Facebook Skype Video Chat [PICS] | SOCIAL MEDIA, what we think about! | Scoop.it
You can now make video calls on Facebook, thanks to a new Skype-powered feature the social network launched Wednesday.

During the product announcement, Mark Zuckerberg described how his elderly neighbor in Palo Alto asked if he could to video chat his grandson on Facebook — without the hassle of setting up a new account or downloading a program. “Tune in,” Zuckerberg told him.

SEE ALSO: Facebook’s Announcements | Facebook Video Chat | Facebook Skype Chat Video | Facebook Group Chat
It’s not quite as seamless as Zuckerberg’s neighbor was hoping, however. The first time you try to video chat someone or answer a call, you will indeed be asked to download a program. The chat window will then ask you to select some Flash settings.
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'Awesome' Facebook Launch Planned for Next Week

'Awesome' Facebook Launch Planned for Next Week | SOCIAL MEDIA, what we think about! | Scoop.it
Facebook Chief Executive Officer Mark Zuckerberg told a handful of reporters yesterday at the company’s Seattle office that the site was planning to “launch something awesome” next week...
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Facebook Made $1.86B On Users' Content

Facebook Made $1.86B On Users' Content | SOCIAL MEDIA, what we think about! | Scoop.it
Facebook has still some nice days in front of...!

Facebook earned an estimated $1.86 billion from user-generated content in 2010, more than YouTube and all other social media sites combined made from it that year -- that's one of the highlights of the infographic we've posted on the jump page.
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How to Build the Perfect Facebook Fan Page

How to Build the Perfect Facebook Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook.

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

Much More Screen Real Estate!

In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied...
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Klout Comes to Facebook Fan Pages

Klout Comes to Facebook Fan Pages | SOCIAL MEDIA, what we think about! | Scoop.it
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
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How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice

How Much Twitter, Facebook, LinkedIn And Klout Matter: A Recruiter's Advice | SOCIAL MEDIA, what we think about! | Scoop.it
Whether or not you think Twitter, Facebook and LinkedIn are a huge waste of time, new websites like Klout are starting to measure the influence you have over your digital minions.

We know that social media is great for sharing opinions, finding news stories, making new contacts and expanding your personal brand, but it could matter much more than you think when you’re searching for a job.

A recent New York Times article talked about how websites like Klout, PeerIndex and Twitter Grader are not only looking at the the number of Twitter followers and Facebook friends you have, but also measuring the influence you have among these folks...
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Offshore Outsourcing Cuts Facebook Page Costs 60%

Offshore Outsourcing Cuts Facebook Page Costs 60% | SOCIAL MEDIA, what we think about! | Scoop.it
Should brands outsource their Facebook presence in part or full, to a company in another continent and hence become the brand’s eyes, ears and voice on social media?

Budgets for social media are growing at unprecedented rates and these numbers will come under scrutiny more often than not as companies optimize their social media spending. By outsourcing social media activities (in part or full), a brand can cut its social media spend by anywhere between 25 percent 60 percent and still achieve the same, if not better, results...
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Comedian Finds Unfunny Bug In Facebook Video Calling

Comedian Finds Unfunny Bug In Facebook Video Calling | SOCIAL MEDIA, what we think about! | Scoop.it
Amid the extensive coverage throughout the tech media of Facebook’s new video calling feature, it took a comedian to uncover the first big bug.

Thomas J. Kelly, who often appears on ABC’s “The View,” posted the video below on his website, documenting an issue when using Facebook video calling on Apple’s Safari browser.

It seems that if you minimize the session, the video feed is still active, and the only way to terminate the session is to restart the computer.
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Do You Know the Keywords for Your Business?

Do You Know the Keywords for Your Business? | SOCIAL MEDIA, what we think about! | Scoop.it
Why you need to know them and how to find them…

I’ve been writing some training courses recently mainly around topics such as; social media planning and activity, leveraging social media platforms, writing for the web, doing business online, driving traffic to websites etc.
Whilst that’s all been very interesting – one key thing that keeps cropping up is the importance of ‘key words’.


Keywords – the DNA of online visibility
Online… keywords are key

Typically we associate keywords with putting together an online ad campaign. Google Adwords has a keyword tool which suggests additional keywords – and the Google traffic estimator resource enables you to review how much traffic your prospective keywords are likely to get...
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Likely Story: 5 Benefits of Being Well-Liked on Social Media - Engage

Likely Story: 5 Benefits of Being Well-Liked on Social Media - Engage | SOCIAL MEDIA, what we think about! | Scoop.it
So, what’s like, the benefit of being well-liked?

Aside from the slight ego boost and customary high-fives doled out at organizations with true fans (as opposed to happenstance customers) there are tangible benefits to having social media friends.

It’s a common refrain in the social media echo chamber: how many people “like” you doesn’t really matter – what matters is the ROI of social media. Lots of people have said this. (Disclosure: I’ve said it myself.)...
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5 ways to get your Facebook post on top

5 ways to get your Facebook post on top | SOCIAL MEDIA, what we think about! | Scoop.it
Constance Aguilar is a social media strategist at Abbi Public Relations, a Reno/Tahoe-based public relations firm that specializes in driving public engagement through a targeted mixture of expert positioning, social media and traditional public relations.

Everyone wants to be on top. On top of trends, on top of current events, on top of their game and certainly on top of everyone’s Facebook news feed. The EdgeRank algorithm that dictates the selection of status updates and postings on top of the news feed will remain mostly a mystery. But as more studies and whitepapers are released, it becomes easier to learn how to dominate the news feed and implement steps to assure our postings are the most effective digital marking tools they can be. Here are a couple of tricks that can help you go head to head with Facebook’s funny little ways of “organizing” things...
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Top 10 Facebook Apps for Building Custom Pages & Tabs

Top 10 Facebook Apps for Building Custom Pages & Tabs | SOCIAL MEDIA, what we think about! | Scoop.it
A review of the current third-party Facebook iFrames applications to easily add functionality to your Facebook pages.
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6 action items for Facebook to compete with Google+

6 action items for Facebook to compete with Google+ | SOCIAL MEDIA, what we think about! | Scoop.it
Everybody has been writing about Google + for the last week and it certainly has lots of buzz. It might not be a tide yet but it is certainly a strong ripple on the edge of Facebook’s shores. So where does this leave Facebook and what is the company feeling at the moment?

This is certainly the biggest threat it has ever faced from a competitor who has put years of work into a project and has very deep pockets and considerable marketing reach. Facebook on the other hand has 7 years advantage, 750 million users and has shown in the past how adaptive it can be when faced with a considerable challenge. It really is too early to say how much traction Google + is going to get among the general public but the next 3 months are going to be crucial and if Facebook is to keep plotting its course towards a huge IPO in the spring of 2012 then it’ll need to move quickly in the following areas…

1. Copy Circles...
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Don't Go Tweeting Your Facebook Status Updates

Don't Go Tweeting Your Facebook Status Updates | SOCIAL MEDIA, what we think about! | Scoop.it
It's all too easy to link your Facebook account to Twitter, but that doesn't mean you should Tweet your status updates.
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What Google+ Means For Your Business

What Google+ Means For Your Business | SOCIAL MEDIA, what we think about! | Scoop.it
With all due respect to Google, its social media efforts till date have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. In contrast, Facebook has gone from strength to strength and emerged as the world’s leading social network that’s fast approaching the 600 million member mark. It’s been a bitter pill for the world’s leading online search giant to swallow and I expected Google to hit back strongly.

Earlier this last week, Google unveiled its latest social media offering – Google+ to the world and since then social media and technology experts have been busy churning out one opinion after the other. Comparisons to Facebook are inevitable and many experts have been quick to claim that Google+ will dethrone Facebook as the numero uno social media phenomenon...
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Have You Got Social Media Tourettes?

Have You Got Social Media Tourettes? | SOCIAL MEDIA, what we think about! | Scoop.it
Interesting phrase  – social media Tourette Syndrome – but there’s alot of it out there. Social media Tourettes is, in essence, saying the wrong thing at the wrong time on the wrong social media platform.
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Got Twitter? What's Your Influence Score

Got Twitter? What's Your Influence Score | SOCIAL MEDIA, what we think about! | Scoop.it
"For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it." An interesting post from The New York Times!

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.
Enlarge This Image

Joon Mo Kang
This is not science fiction. It’s happening to millions of social network users.

If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online...
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