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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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10 Must Have Blog Design & Usability Tips to Boost Your SEO

10 Must Have Blog Design & Usability Tips to Boost Your SEO | SOCIAL MEDIA, what we think about! | Scoop.it

Your blog’s design is such an important part of blogging, not just from a presentational perspective but also from a search engine optimization one that I feel that it needs a little more attention than just the one focused blog post that I wrote earlier this week.

 

The problem and challenge that most bloggers have is that they concentrate on design and usability only from the presentation level – that is, they only care about design insofar as it looks good to them first and then, perhaps, their users.

 

This is completely backwards! Good design works and converts one time visitors into passionate and interested subscribers because it enables the content to speak loudly and boldly through the screen convincing them that your blog is a definitive resource for their desired information (whether that is transactional or non-transactional search)...

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How Your Blog’s Design and Usability Influences SEO

How Your Blog’s Design and Usability Influences SEO | SOCIAL MEDIA, what we think about! | Scoop.it
Your design matters a lot in regards to search engine optimization - probably more than you know! Make it simple, usable, and pragmatic!

 

As we move forward through this series we’ve covered some pretty strategic stuff as it relates to keywords, meta elements, pagerank, nofollow, and a few other technical aspects. But what about design and usability? Do these things place a part of good search engine optimization?

 

The answer is a loud and definitive “Yes!” – and this is especially important with some of the more recent updates to some of the more significant search engines like Google. You see, in a recent update to their search algorithm (codenamed “Panda“) they shared how they have increased the significance in elements like design and usability for their SERPs.

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3 Tips to Drive More Traffic to Your Blog

3 Tips to Drive More Traffic to Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

When you first look at Twitter it may look confusing. It is quite simple and still looks confusing. It is the simple 140 characters that may confuse people. How can 140 characters get across the complete information?


You must learn the skill of being very direct and to the point. You know the speed of Twitter is fast and furious and you can’t start one tweet and continue on two or three others to get the point across. Your message will be lost in the jungle. You must use a get to the point headline with a link that has the full picture.

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When’s the Best Time to Publish Blog Posts?

When’s the Best Time to Publish Blog Posts? | SOCIAL MEDIA, what we think about! | Scoop.it
Of all the data analysis that I’ve done, day-of-week and time-of-day data has been consistently the most popular. So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject...
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Landing Page Best Practices

Landing Page Best Practices | SOCIAL MEDIA, what we think about! | Scoop.it
Landing Page best practices include headlines and copy, adding trust indicators, call-to-action, buttons, callouts, links, images, videos.
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How to Get Quality Backlinks Using Social Media

How to Get Quality Backlinks Using Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
While browsing the SERP’s for an article talking about the use of social media to get backlinks, I was really surprised that there is an incredibly small number of posts talking about the actual use of it. Nine out of ten results will talk about creating user profiles and linking to your site or blog. There are even a few that praise Google for finally admitting that social media links count[/b], and then go on to talk about creating profile backlinks, so go figure.
SPAM still dominates the SERP (Search Engine Results Page) in certain areas for sure. But the premise behind link building with social media is not about creating a simple profile with a link back, it is about creating contacts, finding new opportunities and clever use of your content.
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Conversation Agent: People don't Converse: they Comment. Big Difference

Conversation Agent: People don't Converse: they Comment. Big Difference | SOCIAL MEDIA, what we think about! | Scoop.it
You have a conversation problem. And social networks have exacerbated it. People think they are conversing. Instead, they are commenting -- big difference. Here's why conversation and comments are not the same thing...
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Is Your Content Speaking to your Target Audience?

Is Your Content Speaking to your Target Audience? | SOCIAL MEDIA, what we think about! | Scoop.it
Think about it- The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now go back and check your website and see if your content is in line with this definition- especially the point about ‘engaging’ with your ‘audience’.

The trouble with us marketers is that we love talking about our products and their myriad features, how they are ‘cutting edge’ and can ‘make a difference’. But website visitors on the other hand are looking for specific solutions to their immediate needs and if they don’t find that information right away, they’ll hit the back button even before you can say CONTENT! So, even if you have great content, if it is not talking to your target audience, in a way that will appeal to them, it will miss the mark...
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5 basic things you should be doing to manage your online reputation

5 basic things you should be doing to manage your online reputation | SOCIAL MEDIA, what we think about! | Scoop.it
In the digital age, professional connections are no longer made with a handshake, they begin with a search engine. First impressions are now shaped by the digital footprint you leave online, long before you meet someone in person.

In fact, there’s a good chance the last comment, photo or post you left online will have been picked up by a search engine and archived somewhere within the depths of the Internet. When you consider search engines are the first place people go to search for information you can see that understanding your online reputation, as well as the techniques to protect, manage and enhance it has never been more important...
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5 Social Media Tools That Solve Practical Problems

5 Social Media Tools That Solve Practical Problems | SOCIAL MEDIA, what we think about! | Scoop.it
In January, we introduced the Twitterverse, a clickable infographic that displays the exploding ecosystem of social media tools. With so many tools out there, which ones actually matter to you? Which ones would actually help you manage your communities and market your businesses?

It’s simple: What social media and marketing problems, no matter how big or small, could you use help with? Find a tool that solves exactly that.

Here are 5 tools that solve the problems that matter to you.

1. BlogDash – Find bloggers that want to blog about your business...
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HOW TO: Spruce Up a Boring Resume [INFOGRAPHIC]

HOW TO: Spruce Up a Boring Resume [INFOGRAPHIC] | SOCIAL MEDIA, what we think about! | Scoop.it
Writing a resume is such a nebulous activity these days. You have to figure out which type of online resume format is best for you, whether to include a cover letter, how to incorporate social media into your resume, if a video resume is a good idea and what you should include on your LinkedIn profile. Above all that, to get the job, you need to beat out all the other creative digital peeps who are producing dynamic digital resumes. Phew — that’s a lot of work!...
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The Missing Link To More Blog Traffic

The Missing Link To More Blog Traffic | SOCIAL MEDIA, what we think about! | Scoop.it
I first met David back in 2009 at Ryan Lee's continuity summit. He was just starting out and if you had asked me then if I thought he would play such a powerful and required part in my business in 2011, I would of not believed you.
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Have You Got Social Media Tourettes?

Have You Got Social Media Tourettes? | SOCIAL MEDIA, what we think about! | Scoop.it
Interesting phrase  – social media Tourette Syndrome – but there’s alot of it out there. Social media Tourettes is, in essence, saying the wrong thing at the wrong time on the wrong social media platform.
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The Blogger's Essential Guide to Search Engine Optimization, SEO

The Blogger's Essential Guide to Search Engine Optimization, SEO | SOCIAL MEDIA, what we think about! | Scoop.it
Every blogger needs to be concerned with Search Engine Optimization and SEO strategies, techniques, tips, and tools. I'll show you how.

 

A number of you have been waiting patiently for this new Blog Series to start and I’m glad to share with you that the core posts have been drafted and are waiting publishing dates in the very near future!

 

As I’ve done historically with my other series this post will serve as a table of contents for the series as I publish and craft the content for you.

 

Here’s what you can expect in this group of blog posts: Practical overviews of the important elements of SEO for bloggers, tips and tools for optimizing your content, strategy for maximizing your search engine optimization efforts, and things to be cautious of and to avoid when architecting your content...

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How to Kill Your Blog in 10 Easy Steps | Business 2 Community

How to Kill Your Blog in 10 Easy Steps | Business 2 Community | SOCIAL MEDIA, what we think about! | Scoop.it

So you’re bored with blogging. You have other things to do – like eat, sleep, go out, work. You know – boring “real life” stuff. Besides, thinking about it, blogging is for computer nerds and failed writers.

 

Not to worry – help is at hand. Here are 10 ways to kill your blog. Let’s begin.

 

1. Stop Writing
What? That’s too simple – of course your blog will die if you stop writing? Well, yes, if you stop writing altogether. But be smarter about it – change your writing habits. If you write daily, change to once a week (and vice versa). If you want to lose your readers, confuse them...

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Four Cool Ways to Incorporate Facebook Into Your Blog or Website

Four Cool Ways to Incorporate Facebook Into Your Blog or Website | SOCIAL MEDIA, what we think about! | Scoop.it

You know the power of Facebook.


Not only does it drive good traffic, it also allows you to interact with your loyal fans and customers (see how DIYthemes is it here).The question is do you really want to spend time driving traffic to your site… just to send it off to Facebook?


Likely not. So here are four great ways to build Facebook into your design without losing your readers.

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Are You a Stupid Blogger?

Are You a Stupid Blogger? | SOCIAL MEDIA, what we think about! | Scoop.it
There are many very good writers and bloggers and they produce insightful articles and information that should be read. Their writing is clever and they are experts in their fields but many of these bloggers put obstacles in the way of digital discovery and on-line success.

They could also be accused of stupidity. Now I don’t mean stupidity through lack of intelligence but through ignorance.

The main reason they don’t get found is not because of what they do but because of what they don’t do. It is the sins of omission that keeps them undiscovered.

In an age of social networks they stand accused of being stupid bloggers.
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10 Ways to Beat Online Obscurity

10 Ways to Beat Online Obscurity | SOCIAL MEDIA, what we think about! | Scoop.it
Listen, I’ve got some bad news for you.
More than likely, no one knows who you are.
And more than likely, they never will.
How can I say that with such authority? Easy.
As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.
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Running a Successful Blog – Social Media

Running a Successful Blog – Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
Welcome back to another exciting edition of how to run a successful blog. This week I am going to talk about the social media aspect when running your blog including some tips on what to do and what not to do when submitting your site/posts. I will show you where to submit and where not to submit, depending on whether you are looking for link juice or simply exposure.
For additional social linking tips, you can refer to my post about how to run a successful link building campaign using social linking. So let’s jump right in shall we? As I answer some of those tough questions I know you have.
What Social Media sites should I use?[/b]
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Tutorial: How To Install WordPress

Tutorial: How To Install WordPress | SOCIAL MEDIA, what we think about! | Scoop.it
WordPress is a great solution for people in need of a website or blog, though installing WordPress can be a bit tricky. Luckily for many people, hosting providers are beginning to roll out one button installs of WordPress Joomla, Drupal and more. This is obviously the easiest way to go about doing this, which you can generally find in your hosting options. The down side of this is it can take quite awhile for them to be created, and let’s be honest, it’s just not as fun. The following example is using GoDaddy hosting, other hosting services may look a bit different...
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10 Ways To ROCK The Social Media Industry‏

You’ve transitioned into a Social Media specialist and you’re now in charge of your company’s social efforts to help grow the business…now what do you do? Here are some tips to help!

1. Be willing to always consume as much information in a 24-hour period as humanly possible.
2. Always have an open mind and remember there is ALWAYS someone who knows more than you.
3. Don’t be a know-it-all, when you have a question reach out to your followers, it doesn’t show that you’re weak but that you’re eager to know more.
4. Be yourself. If you’re representing a big organization like me, it’s hard but stick to your voice, don’t try to be someone you’re not...
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7 Tips to Increase Your Blog Traffic Faster

7 Tips to Increase Your Blog Traffic Faster | SOCIAL MEDIA, what we think about! | Scoop.it
Looking to increase your blog traffic? These seven tips are simple, easy to do and effective. Try them out and watch your blog traffic increase faster than ever before.

Have you noticed how most blogs give away a free ebook, report or white paper to new subscribers? That’s because giving something away increases your blog traffic by encouraging people to subscribe and become loyal readers.

It also makes people want to tell their friends and online networks about your blog because it has something valuable to offer.

If you haven’t developed a free product you can give new subscribers you need to put that at the top of your list but it’s not the only way to increase your blog traffic.
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Content Is Still King. So…What’s Your Content Strategy?

Content Is Still King. So…What’s Your Content Strategy? | SOCIAL MEDIA, what we think about! | Scoop.it
Social Marketing channels such as Twitter, Facebook, LinkedIn, Blogs, YouTube and Forums (and many more that I won’t mention just now) are perfect vehicles for sharing content.

However, now more than ever, what we share has never been more important.

These channels provide excellent opportunities to share compelling content, content that helps others to want to know us, like us, trust us, share our message and ultimately do business with us.

So… we certainly shouldn’t be wasting the opportunity these far reaching channels provide by talking about the latest cheese sandwich we just ate. (Unless of course you’re Pret and it’s a tactic you’ve employed!)...
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Do You Know the Keywords for Your Business?

Do You Know the Keywords for Your Business? | SOCIAL MEDIA, what we think about! | Scoop.it
Why you need to know them and how to find them…

I’ve been writing some training courses recently mainly around topics such as; social media planning and activity, leveraging social media platforms, writing for the web, doing business online, driving traffic to websites etc.
Whilst that’s all been very interesting – one key thing that keeps cropping up is the importance of ‘key words’.


Keywords – the DNA of online visibility
Online… keywords are key

Typically we associate keywords with putting together an online ad campaign. Google Adwords has a keyword tool which suggests additional keywords – and the Google traffic estimator resource enables you to review how much traffic your prospective keywords are likely to get...
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5 Reasons You Won’t Read This Blog Post

5 Reasons You Won’t Read This Blog Post | SOCIAL MEDIA, what we think about! | Scoop.it
Whether I’m writing for print, online, or in cuneiform, my job as a content producer is to serve you, the reader.

You are investing precious time with me, and I better not disappoint you. There are, after all, at least a few other sources you could visit instead.

So why do I ignore this?

Probably because I forget to write as if I was on your side of the screen (or page, or tablet).
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