SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch

The 10 Secrets to Making a Spellbinding Video Trailer for Your Next Blog, Book, or Product Launch | SOCIAL MEDIA, what we think about! | Scoop.it

Okay, so not everybody is a natural-born Steven Spielberg.


You might like the idea of creating a trailer for your next launch. You might even believe it’s doable after reading this guide to creating movie trailers.

 

But is it reasonable to think you can be “spellbinding?”

 

Can little old you really make a trailer that connects with visitors on such a primal level it throws them into a frenzy to subscribe?

 

Are you really capable of making a video so jaw-dropping they want to tell their friends, creating a tidal wave of viral traffic for your new project?

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Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin

Personal Branding With Social Media: How To Be Noticed In Your Industry In Under 60 Days | Ronnie Sandlin | SOCIAL MEDIA, what we think about! | Scoop.it

Today I want to talk to you about Personal Branding with Social Media. You may be asking yourself what is personal branding, how much work is involved, and how does this benefit me? The truth is you have probably been building a personal brand online for yourself with social media for the past few years, and you haven’t even realized it or taken full advantage of this opportunity.

 

If you are anything like me, you are on Facebook at least a few times a week. I post updates, upload photos, and comment on other people’s activities. By taking these actions you have in effect been developing an online personal brand and building relationships with people. Building your brand is letting the world know what you represent, what your core values are, and what people can expect from you. Basically personal brand building is a way of marketing yourself.

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How to Add Google AdSense to Your Tumblr Blog - How-To Geek

How to Add Google AdSense to Your Tumblr Blog - How-To Geek | SOCIAL MEDIA, what we think about! | Scoop.it

Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.

 

Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.

 

Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site...

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Soumen Siddhanta's curator insight, October 17, 2014 2:05 AM
How to Add Google AdSense to Your Tumblr Blog
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How Stumble Upon Works and Why I Won't Stumble your Post

How Stumble Upon Works and Why I Won't Stumble your Post | SOCIAL MEDIA, what we think about! | Scoop.it

Stumble Upon is the biggest driver of traffic to blogs and websites on the net, far surpassing facebook.


It is an important tool for traffic generation to your blog. A lot of people complain that it does not bring loyal readers to your blog because most people are quickly stumbling through giving random thumbs up.

 

The more I use it the more I see this to not be necessarily true. And if you use it in this way, Stumble Upon won’t reward you.

 

Stumble Upon is where I do most of my online reading, it is where I most discover new blogs, blogs that I have become loyal readers of and who I have now written guest posts for, which have driven me more traffic.

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Screw Overnight Success: How to Really Build Long-Term Growth Online

Screw Overnight Success: How to Really Build Long-Term Growth Online | SOCIAL MEDIA, what we think about! | Scoop.it

“Actually, I’m an overnight success. But it took twenty years.” – Monty Hall

 

There’s no shortage of overnight success stories on the web. Google “make money online” and you’ll be flooded with sleazy ads promising thousands of dollars of income per day if you just buy their product. For those of you who may be new to the internet business game, it can be intimidating and even off-putting.

 

Despite what the ads will tell you, very few business people earn a comfortable living after a few days or weeks in business. A more reliable – and more profitable – way to approach your business is with a long-term plan. When you’re patient, you’ll be more likely to build a thriving audience that’s ready to support your work...

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How To Hide Almost Anything On Facebook

How To Hide Almost Anything On Facebook | SOCIAL MEDIA, what we think about! | Scoop.it

Are you tired of seeing what all of your friends are reading on Yahoo News, the Washington Post, Wall Street Journal Social Edition, or the U.K. Guardian? Do you not care to see what people are listening to on Spotify, Mog, or Rdio?


Facebook’s expansion beyond the like button has expanded the amount of content coming into our news feeds, yet we’ve got more choices than ever for getting unwanted items off of our screens: hide, delete, unsubscribe, unfriend, report or block.

 

I’ve long advocated hiding over all the others, and more recently became a fan of unsubscribing with the advent of the subscribe button. Consider these two options before doing anything more drastic like unfriending or blocking...

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The Best Blog Growth Strategy is to Say Thank You … a Lot!

The Best Blog Growth Strategy is to Say Thank You … a Lot! | SOCIAL MEDIA, what we think about! | Scoop.it

Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content?

 

The list goes on—I could fill a page if I had to, and I’ll bet that you could, too.

 

Every one of these strategies will work for some people, and some of these strategies will work for most people.

 

But there’s only one strategy that I know of that will work for everyone, and unlike all the other strategies, I didn’t learn it from other bloggers or internet marketing gurus.

 

I learned it from my parents.

 

The “strategy” to which I’m referring is just the common courtesy that we all know and expect. When someone does something nice for you, say two simple words: “thank you.”...

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aa5e79ea-f1bb-4cd1-a672-1bcd8927194b's comment, November 20, 2011 9:57 AM
Love this - thank you for sharing it!
Martin Gysler's comment, November 20, 2011 2:01 PM
You're welcome... aa5e79ea-f1bb-4cd1-a672-1bcd8927194b... ;-)
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The 5 Keys to Content Marketing Mastery

The 5 Keys to Content Marketing Mastery | SOCIAL MEDIA, what we think about! | Scoop.it

What does it take to be the best?


The best copywriter, the best graphic designer, the best blogger, the best content marketer?


The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist.


That’s 20 hours a week for 10 years.


You may respond to this one of two ways. You might get depressed and re-consider applying for that barista job at Starbuck’s. Or you may decide to sit down and start plunking away at those hours.

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Kate Hay's comment, November 18, 2011 6:04 PM
Great post - copyblogger.com also has a great list of resource blogs...working on staying in flow mode.
Martin Gysler's comment, November 18, 2011 6:24 PM
Thanks Kate! I like the copyblogger blog it's one of the best one!
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10 Signs That Show You Are Just An Average Blogger

10 Signs That Show You Are Just An Average Blogger | SOCIAL MEDIA, what we think about! | Scoop.it

These days, with all the online resources we have at our fingertips, anyone can start a blog. And it’s obvious, when you visit a lot of blogs, that anyone really can, if you know what I mean. There are bloggers and there are Super Bloggers. And then you have your Average Bloggers.


Being an Average Blogger isn’t really a bad thing, unless you want to make money with your blog. The Internet marketplace is a vast collection of blogs and websites, though, and there’s just no room for ‘average’. Worried about your own blogging career? Here are 10 signs that show you’re just an Average Blogger.

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How to Build a Membership Site in 48 Hours

How to Build a Membership Site in 48 Hours | SOCIAL MEDIA, what we think about! | Scoop.it

So you want to build a membership site huh?


Deciding to do it is the easy part! Once that decision is made there are SO many different factors that go into the actual creation of the site.


Unlike a simple WordPress blog, where you can basically install and go, a membership site has MANY more components. You need to consider which membership plugin to use, how you’ll handle payments and affiliates, how to layout the site, how to deal with privacy etc.


Bottom line, it can be really daunting.


That said, it doesn’t have to be. After the success of my post “How to Become an SEO Freelancer in 48 Hours” I figured I would keep the series alive and provide all of the resources you need in order to build out a successful membership site in a weekend...

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21 Steps to 1,000 Visitors Per Day

21 Steps to 1,000 Visitors Per Day | SOCIAL MEDIA, what we think about! | Scoop.it

Traffic is the currency of the web. The more traffic you have, the more people who will subscribe to your list, buy your products, and spread the word via social media sites like Facebook and Twitter.


During the past 7 years online I’ve built multiple sites up to 1,000+ visitors per day. With millions of visitors in our web archives, I’ve learned the hard way which traffic methods are the best and which one’s are a waste of your time. And in this article I’m going to serve them up on a silver platter.


Your 21-step roadmap to 1,000+ visitors per day…


Step 1: Create Insanely Useful Content!
The first step to creating massive traffic is to create insanely valuable content that oozes with personality…

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How to Master the Art of Exceptional Blog Titles | HubSpot

How to Master the Art of Exceptional Blog Titles | HubSpot | SOCIAL MEDIA, what we think about! | Scoop.it

Writing exceptional blog titles is something of an art form. In fact, a great title is often the difference between a business blogging article that generates a few views and an article that generates tons of views.

 

You can learn the art of writing exceptional blog titles. All you need is to understand and emulate the following 6 characteristics:

 

1. Actionable: A great blog title is actionable, not passive. Most likely, your readers want to learn something from reading your post. Use your blog title to demonstrate that your article will give them action-oriented takeaways.

 

2. Brief: Be concise and to-the-point in your blog title.

 

3. Keyword-Conscious: With many blogging platforms, your blog article's title also doubles as the page title for that web page.

 

4. Clear: One of the goals you should have when creating your blog title is to clearly communicate what the article is about.

 

5. Definitive: Show potential readers you are an authority on the topic you're writing about. Use words that are strong and definitive.

 

6. Intriguing: Potential readers should take one look at your title and think to themselves, "Ooo... that sounds interesting."...


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Search Engine Optimization Tips

Search Engine Optimization Tips | SOCIAL MEDIA, what we think about! | Scoop.it

[A very useful post about SEO for beginners and experts as well. It's like a check list where you can control if you do your job right... If some topics are missing, please let me know with a message here. Martin]


Every business and organization needs to rank well in search engines. Lots of great content is the best method to use, but even with lots of content, your website should be optimized. Essentially, Search Engine Optimization (SEO) refers to making sure that your website and your content are targeting the specific keywords and phrases that you need to. The following tips and tricks will help you make sure you're doing everything you can to achieve a high ranking on Google, Yahoo, Bing and other search engines.

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Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider.

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | SOCIAL MEDIA, what we think about! | Scoop.it

In my previous post, I touched on content marketing and I emphasized throughout the post the importance of quality content. But what does that mean? If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles and as I step back to reflect on those that I would consider to be the cream of the crop, I can identify three components to online storytelling. Furthermore, each component has 6 key checkpoints. The three components are:

 

- The Story - the actual content and substance of the blog;
- The Goals – as it relates to the post and what you are trying to achieve with the audience; and
- The Delivery- how the content is conveyed.

 

Now lets look at the six checkpoints of each component...

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How to optimize your blog’s RSS feed

How to optimize your blog’s RSS feed | SOCIAL MEDIA, what we think about! | Scoop.it

Your RSS Feed is sometimes the only way your visitors experience what you have to offer on a regular basis.


It serves to inform and entertain, but is also an essential tool for driving traffic back to your website and improving your overall search-engine ranking.

 

If all your feed does is show a poorly formatted excerpt of your posts, the hundreds of visitors who are not hitting your main site everyday will have no reason to read your content or share it with others.

 

When optimizing your RSS Feed, you have to consider the kind of content you curate. There are several reasons why you may want to use your feed to generate clicks. You may have a product, feature or art-directed element to your full site that needs exposure, or your content may be largely image-driven...

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How to Find Out Which Online Marketing Strategy Drives the Best Traffic

How to Find Out Which Online Marketing Strategy Drives the Best Traffic | SOCIAL MEDIA, what we think about! | Scoop.it

Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data.

 

This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.

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7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog )

7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog ) | SOCIAL MEDIA, what we think about! | Scoop.it

Don’t you hate writer’s block? You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?)

 

Many people struggle with writing. But I believe anyone can write and blog with the right approach. It’s not brain surgery, but it does take some work.

 

First, get over the idea that you have to write a blockbuster blog every time. We find in our training that many corporate bloggers are by nature analytical and perfectionists, which creates a lot of extra agony. It’s great to hit a home run, but mostly this is about hitting lots of singles and doubles...

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12 Steps to Creating a Business Blog

12 Steps to Creating a Business Blog | SOCIAL MEDIA, what we think about! | Scoop.it

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.


Blog Conceptualizing Stage

 

It’s easy to say, “I want to start a blog”. Without taking time for the conceptualizing, however, you’ll end up with just another blogging graveyard. As with anything else in business, it takes planning...

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8 Easy Twitter Monitoring Ideas | Social Media Examiner

8 Easy Twitter Monitoring Ideas | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

 

With these points in mind, simply follow these guidelines to grow bionic listening ears.

# 1: Decide What You Want to Monitor...

# 2: Find the Best Real-Time Monitoring Tools...

# 3: Track With URL Shorteners...

# 4: Follow Hashtags...

# 5: Monitor Trends When It’s Appropriate...

# 6: Use Twitter Lists to Monitor People on Twitter...

# 7: Set Up a Listening Plan...

# 8: Build Relationships...


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Social Media Optimization and Conversion on Facebook

Social Media Optimization and Conversion on Facebook | SOCIAL MEDIA, what we think about! | Scoop.it

You’ve heard it a thousand times—social media is about engagement and building relationships. But that doesn’t mean you can’t use it to build your business. In fact, if you’re not using social media to increase conversions and meet your business goals, well, you’re missing out. Big time. Brian Carter and Kate Buck will explain how to get into it, and what you can get out of it.

 

Moderator Joanna Lord first introduces Kate Buck, who she says often fills her Twitter stream with great information, so we’re in for a treat.

 

There’s a million things she could talk about, but she’s going to be nitpicky about optimizing profiles for driving traffic, search purposes, etc. She’s going to walk us through her new client setup process...

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How to Create a Google+ Profile Banner in 5 Minutes

How to Create a Google+ Profile Banner in 5 Minutes | SOCIAL MEDIA, what we think about! | Scoop.it
We've found a neat photo cropping tool that will help you create an eye-catching Google+ profile photo banner in five minutes.

 

So take a look through this simple gallery walkthrough. Link us in the comments to any creative uses of the Google+ photo banner you’ve seen — or better still, created on your own!


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How to Turn Your WordPress Blog Into a Native iPhone App with WiziApp

How to Turn Your WordPress Blog Into a Native iPhone App with WiziApp | SOCIAL MEDIA, what we think about! | Scoop.it

So we all know that everything is going mobile. Tech pundits are encouraging users to at least have a mobile version of their site. Most popular sites like NYTimes, CNN, etc. have their own mobile apps along with mobile versions. We recently saw bunch of other WordPress related blogs releasing their own iPhone apps. Yes, you are probably wondering what the heck are we doing? Why haven’t we launched our own mobile version or an app yet. Well, we used to have a mobile version before but our design and the service we used totally failed our users. So we temporarily decided to turn it off. But we are unveiling some very exciting stuff in November. In the past we have shown you how to create a mobile version of your WordPress blog...

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Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream

Set It and Forget It SEO: Chasing the Elusive Passive SEO Dream | SOCIAL MEDIA, what we think about! | Scoop.it

I have a confession to make. I love infomercials. In fact, I would probably call myself an infomercial elitist / hipster. I liked infomercials before they were cool; before the Billy Mays and Slap Chop Guy made their way into internet memes. I pledge my allegiance to the godfather of infomercials, Ron Popeil, while guys like Anthony Sullivan weep at his alter, asking forgiveness for their sub-par jobs as pitchmen. OK, maybe I take it a little too seriously - I do happen to have a DVR full of Gator Grip, Ginsu Knives, and Flowbees - but I believe there is something extremely motivating about this type of advertising. And Ron Popeil hit it on the head over and over again: Set It and Forget It.


This was the tag line for the Ronco Showtime Rotisserie, an amazing success for infomercials. You see, there is an innate desire for us to find solutions to common, everyday problems that do not require our attention. These nagging, annoying problems like making dinner, cleaning up, and in our industry - SEO tedium - tend to suck up our time and attention while bringing only marginal improvements...

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Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | SOCIAL MEDIA, what we think about! | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.


What is a Ripple


The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
Saberes Sin Fronteras OVS's curator insight, January 29, 2015 10:45 AM

#inteligencia_colaborativa 

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13 Ways to Promote Your Next Blog Post

13 Ways to Promote Your Next Blog Post | SOCIAL MEDIA, what we think about! | Scoop.it

You’re slaved over your post – crafting titles, opening lines, adding depth, designing the post to be eye catching and more – you select the perfect time for your post to go live and hit ‘publish’!


It’s over – another post ‘released’ into the wild – there’s nothing more you can do except sit back, see how people like it and start on your next post…. or is there?


Instead of seeing the moment of publishing a post as the end point in the posting cycle of a post – I see it as the birthing moment of a post. The work has only just begun and what you do in the minutes and hours after it goes live can exponentially increase the effectiveness of the post!

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