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Make Money Locally—and Globally—Through Your Blog

Make Money Locally—and Globally—Through Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Our blog is less than a year old.


We started Firepole Marketing less than a year ago, and we’ve done pretty well with it over that time. A lot of people know who we are, and what we do.

 

I’ve even been dubbed the Freddy Krueger of Blogging.

 

And while we’re not at the scale of a major site like Copyblogger, we still do pretty well, to the point that we make a decent amount of money online, and occasionally even help others to do the same.

Image copyright Lvnel - Fotolia.com

 

We aren’t the only ones to have done that, and I remember that a year ago, when I saw others make the same sort of claim, I always wanted more information. I wanted to know how much money they were really making, and where that money was coming from...

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Position Yourself For Success While Working Your Current Job

Position Yourself For Success While Working Your Current Job | SOCIAL MEDIA, what we think about! | Scoop.it

If you’re like me you can’t get into a conversation without mentioning your brand, or the importance of building and maintaining it. Sadly, these conversations aren’t only with entrepreneurs, so I get plenty of eyes that start to glaze over when I bring up the topic. It’s hard to explain to people that building and maintaining your personal brand isn’t just a skill that needs to be mastered by entrepreneurs. Even if you never plan on leaving your current job, increasing your profile often leads to promotions and bigger money. More likely though (you are reading Personal Branding Blog, right?) you plan on leaving your job at some point, if you haven’t already, and you’ll make for a much easier transition if you do a few simple things to build your brand before leaving...

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19 Ways to Get Paid for Your Writing

19 Ways to Get Paid for Your Writing | SOCIAL MEDIA, what we think about! | Scoop.it

Good writers should get paid for their work. It’s as simple as that.


If this is what you want to do professionally, then you should be paid for it.

 

A dirty little secret of this business is that many writers that earn a full-time income by putting pen to paper or fingers to keyboard, aren’t any better than the writers who don’t make a dime.

 

It doesn’t have to be this way.

 

Let me be clear, you’re not going to find any “get rich quick” ideas in this post. But those writers that earn do have a secret weapon …

 

They know where to go to get paid...

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20 Ways to Make More Money from Your Blog

20 Ways to Make More Money from Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

A few weeks ago, on the ProBlogger Community Boards, I started a new forum topic titled, “Help Me Monetize 1,000 Visitors Per Day.”

 

My natural health blog had experienced some rapid traffic growth, and had grown from 80 visitors per day to over 1,000 visitors per day using these seven strategies.

 

Yet my income was pitiful.

 

My only monetization strategy was linking to relevant Amazon products, and I was generating just over $100 per month. I worked out that if I carried on like this, simply promoting Amazon products, I’d need to be clocking 50,000 visitors per dayto make a comfortable, full-time income with this blog...

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7 Reasons No One Reads Your Blog (Except Maybe Your Mom)

7 Reasons No One Reads Your Blog (Except Maybe Your Mom) | SOCIAL MEDIA, what we think about! | Scoop.it

You wake up in a cold sweat.

 

You bolt upright and gasp for air.

 

You’ve just realized that your blog has only one true fan—and it’s your mother.


Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing.

 

Your mom is great. She’s always there for you. But if she’s your only true fan, you’re in trouble.

 

Here are some reasons your mother might be your blog’s only reader...

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How To Build A Fan Base

How To Build A Fan Base | SOCIAL MEDIA, what we think about! | Scoop.it

I remember my first business plan.


Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template.

 

For “Desired number of prospects or subscribers” I put “75,000″. If I could get 50 to 100 leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two.

 

Under “Target number of customers” I wrote “25,000″. After all, with the quality of content and value I planned to deliver, it was likely to be more than one-third of my audience!...

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Branding Is About Creating Patterns, Not Repeating Messages

Branding Is About Creating Patterns, Not Repeating Messages | SOCIAL MEDIA, what we think about! | Scoop.it

In the latest Method 10x10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.


Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?

 

Brands as Patterns

We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element...

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How a Blog Can Help Grow Your Offline Business

How a Blog Can Help Grow Your Offline Business | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been both an avid blogger and a huge advocate for blogging for many years now. But until recently I’ve never had any personal “success” to be able to back up my claims that blogging isn’t just an excellent pastime, it’s also a tremendously useful business resource.


Sure, it’s easy to point people to the likes of ProBlogger as a testament to the power of blogging when answering the question “why have a blog?” but I’ve always struggled to relate any major achievements of my own as further proof to my assertions.

 

Until now.

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It’s Here.

It’s Here. | SOCIAL MEDIA, what we think about! | Scoop.it

There’s more documentation on ‘how to make money online’ than most subjects out there, yet I can safely say that 99% of people who try to replace their offline income fail to do so. Many of you have seen the case studies of marketers – who clearly already know what they’re doing – building another successful website. Inspiring? Without a doubt. But obviously there’s still something missing.

 

For a long time I wondered what it would take to fill that gap. What would increase the number of people who follow advice in this space and actually achieve some form of success. Then the answer came to me. Or rather, she did...

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Principles of Effective Blog Design

Principles of Effective Blog Design | SOCIAL MEDIA, what we think about! | Scoop.it

People judge books by the cover, and other people by their looks.


Take a look at these two men:

 

Now answer these questions (you can’t choose “neither”):
- Which one would you rather ask investment advice from?
- Which one would you rather have babysit your children?
- Which one would you rather have cook your dinner?

 

… and so on. You don’t know anything about these men. Yet you make assumptions and can even take decisions based on their looks.

 

What does that have to do with your blog? Everything!

 

“As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”—Dr. Brent Coker...

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99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)

99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too) | SOCIAL MEDIA, what we think about! | Scoop.it

In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many more, so please leave your comments and help grow this list.

 

These ideas come from methods I've seen customers use to get free stuff in researching the Free Stuff Everyday book, and also ideas we've used for clients at Koozai. In short there's nothing below that can't be sourced to the real world, so please give every idea a chance.

 

These ideas focus on getting increased chatter about your brand online, with the logic that when people are talking about your brand they are likely linking to it as well. If you find there is a lot of brand chatter without any links, you can always use brand monitoring tools to track your mentions, and then followup to ask for a link...

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7 Powerful Reasons Why Companies Will Pay for You to Blog

7 Powerful Reasons Why Companies Will Pay for You to Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). They’re gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists.


Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck.

 

If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

 

Even if you don’t quite have the same reach and clout as some of these bloggers, you can still apply these principles to negotiate your own deals with smaller businesses in your niche.

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7-point Checklist For Bloggers Who Want to Create a Profitable Blog

7-point Checklist For Bloggers Who Want to Create a Profitable Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.

 

During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.

 

So use this quick checklist to analyze your own blog.
1. How well is your blog structured?

- Have you clearly identified your audience?
- What’s in it for the client when they come to your blog?
- Do you have a call to action?
- Is your blog outstanding? What do you do differently from others?...

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39 blogging tips | Conversation Marketing

39 blogging tips | Conversation Marketing | SOCIAL MEDIA, what we think about! | Scoop.it

Oh god, you groan, I have to write on the blog again?! I just wrote a post last month!!!


It’s a pain, I know. You’ve got a business to run, or a game to watch, or kids to feed. Spending 2 hours grinding out 300 words just isn’t a high priority.


It can be worth it, though. Writing a blog can get you fans, show you know your stuff, or just let you act out some aggression. To make sure it is worth it, try these tips.

 

First of all…


Via Giuseppe Mauriello
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38 Critical Books Every Blogger Needs to Read

38 Critical Books Every Blogger Needs to Read | SOCIAL MEDIA, what we think about! | Scoop.it

Your blog is a business.


I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

 

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

 

-You have an idea … that’s entrepreneurship.
-You write content … that’s the product.
-You build a list of subscribers and do some guest blogging … that’s marketing.
-You have readers … those are customers.
-You run analytics to see what’s working and what isn’t … that’s managerial accounting.


Via Peter Hoeve
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How to Make Any Good Blog Great

How to Make Any Good Blog Great | SOCIAL MEDIA, what we think about! | Scoop.it

They say one of the best ways to improve your craft (whatever that may be) is to learn from the greats. The experts, the legends, the Mohammad Alis and J.K. Rowlings of the field. So before I started my blog, I took notes from the best.

 

What made the popular blogs great? Was it the fantastic design? The voice of the writer? The consistently useful content and easy subscription buttons and successful marketing? While a combination of these things certainly made them top tier blogs, I noticed they had something else in common.


Confidence.

The key, friends, is confidence. It draws readers in like bees to honey—we love confident people. They give us inspiration and their charisma is contagious, energizing even...


Via Giuseppe Mauriello
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How to Choose the Perfect Topic for Your Next Blog

How to Choose the Perfect Topic for Your Next Blog | SOCIAL MEDIA, what we think about! | Scoop.it
The results are in! We’ve chosen a topic for the Million Dollar Blog Project, thanks to your nominations and voting. If you’re dying of curiosity, you can skip ahead and find out the topic we chose.

 

But first, we’re going to explain exactly how to choose a great topic for your own blog, no matter your goals.

 

If you’re participating in the $1MBP, you might be asking yourself that question right now. You should choose a topic for the project soon, so you can follow along as we build out and launch our new blog...

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Making Money Vs Making a Name: Which One Is More Profitable? - Entrepreneurs-Journey.com

Making Money Vs Making a Name: Which One Is More Profitable? - Entrepreneurs-Journey.com | SOCIAL MEDIA, what we think about! | Scoop.it

Every single person in the world has an innate desire to feel important, to matter, to count.

 

No matter how we look at it, recognition from the outside world plays a tremendous part in how we feel about ourselves.

 

This desire or even necessity to feel respected carries into almost every nook and cranny of our lives, including our online business.

 

And this begs a question that’s been haunting me for a while now:

 

Would you rather be recognized as a true authority in your niche, invited to speak at conferences and give interviews, asked for opinions, etc., but not necessarily see much monetary gain from all this recognition…
OR
being a nobody in the blogging world, but quietly making a nice income from your online business?
Fame or money, in other words?...

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The Dale Carnegie Approach to Blogger Outreach

The Dale Carnegie Approach to Blogger Outreach | SOCIAL MEDIA, what we think about! | Scoop.it
Learn how the principles in "How to Win Friends and Influence People" can help you develop a strong blogger network and create the perfect blogger outreach pitch. This post explores the 12 key points outlined in the book.

 

There’s nothing like curling up with a good self-improvement book to give you a swift kick in the pants. I remember reading my very first one (which shall rename nameless). Needless to say, I couldn’t seem to keep in good condition, as it was thrown across the room more times than I’d like to admit.

 

However, despite my unwillingness to come to terms with reality, these books have been an invaluable asset to my relationships with people. I would not have been able to connect and develop quality relationships with people without first knowing which areas I needed to improve upon...

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15 Writing Tips From Ann Patchett

15 Writing Tips From Ann Patchett | SOCIAL MEDIA, what we think about! | Scoop.it
Love Ann Patchett’s books and wish you could write like her? These are some priceless writing tips she shared at a recent author talk in Queensland, Australia when visiting for the Brisbane literary festival.

 

So I raved down the phone to my literary luvvie friend Lisa.

 

“You have to read it!”

 

She seemed a bit cool about the idea.

 

“I don’t have time for reading right now. Who’s it by?”

 

“Oh, I can’t remember – Ann Pritchard? She’s the one that wrote Bel Canto. ”

 

“You mean Ann Patchett?”

 

“Yeah, that’s it.”

 

“She’s one of my favorite authors. Her book The Patron Saint of Liars is brilliant and I love Truth and Beauty.”

 

“Really? Well you have to read State of Wonder then.”...

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14 links that will help you get more traffic

14 links that will help you get more traffic | SOCIAL MEDIA, what we think about! | Scoop.it

You have a website, a blog, or events to promote, but you do not get enough traffic? I found some nice tools and articles for you.

 

Automatically promote, create guestlist, autotweet, and invite friends to your various promotions and events. Visit http://caltweet.com. I recommend this one!

 

To get more followers, you can try this simple site: TwitterFriends. When you follow someone, you will earn credits, and they will get credits if they follow you. http://twitterfriends.org. It seems to be working quite well. Within minutes of joining, I received 20 targeted followers...

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49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress

49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress | SOCIAL MEDIA, what we think about! | Scoop.it

Yeah, you can pick up a theme to bolt onto your WordPress website just about anywhere these days.

But why would you go just about anywhere to find something that’s so vital to your work? This is 2011 after all.

 

Your website should be stunningly designed.

 

It should make performing the basics of good SEO very simple.

 

You shouldn’t have to worry about things like state-of-the-art security, hassles with manual updates, or wondering if the underlying code of the theme you’re using is silently undermining all your work.

 

Oh, and it’d be cool if all of the above was found in one place. In 49 unique variations to choose from. Right?

 

Well, check this out…

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What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger

What Bestselling Fiction Can Teach You About Writing Better Landing Pages | Copyblogger | SOCIAL MEDIA, what we think about! | Scoop.it

Imagine you’re having a discussion with a talkative, hyperactive teenager.


The conversation goes something like this …

 

We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …

 

Annoying right? Then why do we so often write our web copy just like that teenager talks?

 

Is there a better way to write a landing page?...

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6 Tips to Help You Survive Your First 3 Months of Pro Blogging

6 Tips to Help You Survive Your First 3 Months of Pro Blogging | SOCIAL MEDIA, what we think about! | Scoop.it

I was a high-school Maths teacher for eight years and for all those years, my life evolved in writing lesson plans, producing teaching materials and worksheets, dealing with parents, teaching some well-behaved and some rude students, and pleasing demanding bosses. When an opportunity came for me to finally be a full-time blogger, which allows me to be my own boss and set my own schedule and calendar, it was a dream come true.


Yet, as it turn out, building a website and establishing myself as an authority isn´t all fairy tales.

 

I was a part-time blogger for two years, juggling my full-time day job, after-school tutorials, and blogging until late midnight every day. My first blogs were built through a free blog platform, on which I learned HTML, SEO techniques, and a little online marketing. I had enough experience and I was quite ready to do blogging full-time before I decided to quit my job...

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Top 25 Blogs for Internet Entrepreneurs

Top 25 Blogs for Internet Entrepreneurs | SOCIAL MEDIA, what we think about! | Scoop.it
I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

 

The internet is the greatest educational tool ever invented. Largely, in part, because smart people share their advice on blogs like this.

 

As an internet entrepreneur, it’s important to take advantage of this free information, but you have to know which blogs to follow. So I’ve listed the top 25 blogs that every internet entrepreneur should read, many of which I read on a daily basis.

Note: The subscriber counts came directly from the corresponding sites and are accurate as of September 2011...

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