SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Five Keys to Creating Content that Drives Awareness

Five Keys to Creating Content that Drives Awareness | SOCIAL MEDIA, what we think about! | Scoop.it
It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is intended to establish your brand, your expertise or your perspective in the mind of your target market, when they are not researching or considering solutions. This content is valuable to a far broader audience than even early stage buying cycle content...
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Are We Dating or Do You Just LIKE Me?

This infographic by the Online Dating University (via All Facebook) shows that three-fifths of people display their relationship status on the Facebook profiles. It’s not an earth-shattering piece of information, but it does give us an insight into the BEHAVIOUR of people who frequent social networks – it tells us that we live our lives in public. It reminds us that our lifestyles an our choices have been turned inside-out and are – at least on the surface – ready-made for the consumption of others...
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Apple makes iTunes 10.3 available for download - Apple

Apple makes iTunes 10.3 available for download - Apple | SOCIAL MEDIA, what we think about! | Scoop.it
Almost twelve hours have passed since Apple introduced what was in store for its Mac OS X and iOS platforms, finally unveiling the desktop features of Lion, deep Twitter integration for mobile devices and of course iCloud and the associated services that will transform the way we interact with our music collections...
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Social Buyerology: Listening to the Social Buyer

Social Buyerology: Listening to the Social Buyer | SOCIAL MEDIA, what we think about! | Scoop.it
This is the third installment of my reflection on Social Buyerology. The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age. The second, The Research Methods of Social Buyerology, reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer...
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LinkedIn Networking Tip – How to Manage Your Engagement in LinkedIn Groups

Are you using LinkedIn to extend your network through participating in LinkedIn Groups?

With a well thought out and executed LinkedIn strategy, LinkedIn Groups can help you extend your network across the globe and attract new investors, business partners, referrals and new clients and customers to your business.
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Martin Gysler on Empire Avenue

Martin Gysler on Empire Avenue | SOCIAL MEDIA, what we think about! | Scoop.it
Claim your online brand, Build your virtual empire and Earn rewards on Empire Avenue!
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How to Use Social Media for Direct Marketing

How to Use Social Media for Direct Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Social Media is the modern day direct marketing too. Millions of marketing success stories have been crafted around Facebook, Twitter and other social networks.
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How iCloud Could be Apple's Shot Against Android

How iCloud Could be Apple's Shot Against Android | SOCIAL MEDIA, what we think about! | Scoop.it
The most believable of the iCloud rumors is that Apple's upcoming service is a "Cloud iTunes" - meaning a way to access all your music, movies, podcasts and more from any Internet-connected Apple mobile device like the iPhone or iPad.
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6 Easy Ways To Reward Your Twitter Followers

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Consumers follow their favorite businesses on Twitter to get an inside look at the business, to find out about new products, earn discounts and be a part of a community. Businesses have the potential to turn these fans into brand ambassadors by making their followers feel special and appreciated. Here are 6 ways to reward your Twitter followers...
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iBookstore comes to the iTunes Store at last

iBookstore comes to the iTunes Store at last | SOCIAL MEDIA, what we think about! | Scoop.it
The iBookstore is now in the iTunes Store on the desktop, MacStories reports.

It's something that most of us would have expected Apple to implement when they first brought us iBooks ...
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The FT dodges Apple subscription fee with new Web app for iOS devices

The FT dodges Apple subscription fee with new Web app for iOS devices | SOCIAL MEDIA, what we think about! | Scoop.it
How do you get around Apple's 30% cut on publication subscriptions for iOS? If you're the UK's Financial Times, you abandon your native app and switch instead to a paid-for Web app.

Optimised ...
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Video Drives Conversion, Sales and Traffic While Reducing Returns – So What Are You Waiting For?

Video Drives Conversion, Sales and Traffic While Reducing Returns – So What Are You Waiting For? | SOCIAL MEDIA, what we think about! | Scoop.it
Deploying ecommerce video online is no longer only the domain of top retailers.

In fact, shrinking costs and rising benefits of video has spurred many smaller businesses into action, with 73 percent of online retailers using video on product pages this year, an impressive jump from 55 percent in 2010, according to eMarketer.

However, plunking a clunky, homemade video onto your website isn’t necessarily going to improve your ROI, but with a little effort you can clearly measure success with four basic metrics: conversion rate, shopping cart abandonment rate, site traffic, and view-through rate.

Measuring conversion rates.
Ice.com found that consumers who viewed videos on their site converted at a 400 percent increase over those who did not. Ice.com also credits video with decreasing returns by 25 percent, according to an internal study...
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CONSTRUCTION MARKETING UK BLOG

CONSTRUCTION MARKETING UK BLOG | SOCIAL MEDIA, what we think about! | Scoop.it
Social Media is all about sharing and engagement, it’s about providing quality information and building relationships. It is not a platform for traditional advertising or PR and people that treat it as such tend to lose much more than they gain.
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Apple iCloud: 6 Things You Need To Know About iCloud | Business 2 Community

Today, Steve Jobs introduced the Apple iCloud, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone, iPad, iPod...
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Entrepreneur Country

Entrepreneur Country | SOCIAL MEDIA, what we think about! | Scoop.it
Entrepreneur Country - Entrepreneur Country is a community of entrepreneurs, investors, corporate partners and media who believe that entrepreneurship and independent business growth are vital to the future of the UK and Europe.
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Small Business Owners Under 40 Embrace Tech And Social Media

Small Business Owners Under 40 Embrace Tech And Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
Company owners younger than 40 tend to be more successful with sales, more bullish on the future, and more willing to embrace technology and social networks as crucial to their businesses, a survey by The Business Journals finds.
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