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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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The Seven Personality Types on Social Media | Social Media Today

The Seven Personality Types on Social Media | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.

 

And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly.

 

It’s important to understand the different personalities at work on social media platforms – so you can better understand how to connect, engage and build relationships with them. Or, on occasions, how to avoid the difficult and negative types out there...

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7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know

7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know | SOCIAL MEDIA, what we think about! | Scoop.it

Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. 


Get your mind out of the gutter people — I’m talking about books.

 

Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?

 

These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.

 

So why do these celebrities bother to write (or hire a ghostwriter to write) a book?

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A Klout Upside the Head

A Klout Upside the Head | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been an observer of things Klouty for a while now. But I’ve been darned if I could work up a lot of excitement over it, positive OR negative. Until now.

 

I got pointed to a post on the Klout blog today about their reworked formula. Since I haven’t any accounts linked to their service, I didn’t have much reason to care.


But then I began to read the comment thread, and I was transfixed. The first comment set the tone: “My score went from 73 down to 53. 20 point drop. I’ve been working for months to increase my Klout score. Please fix this.”...

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It’s Relationships, Stupid! The Small Business Return on Relationships

It’s Relationships, Stupid! The Small Business Return on Relationships | SOCIAL MEDIA, what we think about! | Scoop.it

Since I’ve been living in the South, I can’t help but fall in love with people like political strategist James Carville who announced, “It’s the economy, stupid”. He was explaining how a virtual unknown political candidate won against an opponent who had everything going for him. In his mind, people think—and vote—with their bank accounts.

 

While this may apply to the world of politics, it’s not necessarily true in business. Yes, people like to save money whenever possible. Nevertheless, if money were the only consideration for consumers, the big box stores would’ve completely wiped out local businesses years ago. Instead, small businesses continue to survive—and thrive—even in a struggling economy.

 

How is this possible? It’s relationships, stupid!...


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Martin Gysler's comment, October 26, 2011 12:03 PM
A great post Shirley, thanks!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 26, 2011 2:25 PM
Glad you enjoyed it. I love the directness and simplicity of the key points.
Martin Gysler's comment, October 26, 2011 3:16 PM
Indeed, me too :)
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Social media glossary

Social media glossary | SOCIAL MEDIA, what we think about! | Scoop.it
A comprehensive guide to terms you may encounter in social media.

 

The Top 100 words & phrases in the social media dictionary


The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you...

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Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not.

Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not. | SOCIAL MEDIA, what we think about! | Scoop.it

Why you should know something about Klout? This is a rating system that provides many valuable benefits to those rated. Indeed, companies increasingly consider this aspect to give gifts or awards to the best or from a certain rating. In the near future, this kind of aspect comes more and more important! What is your Klout score?

 

Klout is a company that provides social media metrics that measures a person’s influence across their social sites. It started by using data collected from individuals’ Twitter accounts however as of today, it has included a number of other social sites, namely: Facebook, Google Plus, Linkedin, YouTube, Foursquare, Flickr, Instagram, Blogger, Tumblr, WordPress and Last.fm...

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Social media success is fun! Social media satire 32

Social media success is fun! Social media satire 32 | SOCIAL MEDIA, what we think about! | Scoop.it

An excellent analysis of my friend Peter. While this position is called "satire", it's the reality today. Indeed, social media take a big part of our time and it's essential that management be done carefully and tools (Buffer is a good example) to avoid problems in our lives every day!

 

Social media success is fun! Social media satire 32.

 

I often wonder if we sometimes take our social media lives just a little too seriously? That’s why I love Mondays and social media satire!

 

Social media has been a HUGE subject this year throughout the world and the topic of probably millions of conversations in every language imaginable, but as the ‘Year of Social Media’ comes to an end, I am seeing some significant changes...

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Why if you miss Siri you’ll miss the future of the Web

Why if you miss Siri you’ll miss the future of the Web | SOCIAL MEDIA, what we think about! | Scoop.it

Siri is the most useful thing I’ve seen so far this year.


But after playing with it, getting an interview with its CEO (video here on building43) it’s even more important for you to pay attention to.

 

It is the best example of what the web will be.

 

Let’s go back.
Web 1994 was the “get me a domain and a page” era.
Web 2000 was the “make my page(s) interactive and put people on it” era.
Web 2010 is the “get rid of pages and glue APIs and people together” era.

 

Siri is the best example. First, it’s not a website. It’s an application you put on your phone (today iPhone, soon others like Android and Blackberry). Second, it isn’t a search engine, those are so 1998. It’s a system that assists you in your life.

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What you need to know about #EAv’s new dividend structure

What you need to know about #EAv’s new dividend structure | SOCIAL MEDIA, what we think about! | Scoop.it
Empire Avenue has made several changes to dividend and earnings system. Here's everything you need to know #EAvs new system.

 

Empire Avenue felt their dividend algorithm was to easy for spammers to exploit and recently changed it up. I used to be the #1 earning influencer in the US., now it’s Chris Pirillo. To me it makes sense that he should be there over me (I know you probably disagree but it’s ok, he’s a cool dude). This suggests to me the changes are having the proper effect. Remember: We are all affected by these changes. Even if we don’t like them we are still on the same playing field and all under the same system. If everyones divs go down together has anything really “changed?”

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Why are we so willing to risk our own privacy online?

Why are we so willing to risk our own privacy online? | SOCIAL MEDIA, what we think about! | Scoop.it
The notion of privacy both offline and online is currently in contention and is featuring heavily in the spotlight.

 

The concept of privacy is reaching a very fragile state. With every single status update that we share, we are foregoing a part of our privacy, readily handing over data to pretty much anyone that wants to access it. Yet it is something that we seem so willing to do. Privacy as a concept will only last as long as society functions in a way to protect it and that is rapidly eroding.


While we can access tools or processes that allow us to protect our own privacy, as a society we are increasingly ignoring these in favour of sharing pretty much everything...

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7 Reasons No One Reads Your Blog (Except Maybe Your Mom)

7 Reasons No One Reads Your Blog (Except Maybe Your Mom) | SOCIAL MEDIA, what we think about! | Scoop.it

You wake up in a cold sweat.

 

You bolt upright and gasp for air.

 

You’ve just realized that your blog has only one true fan—and it’s your mother.


Dear old mom reads all of your posts. She comments every week with supportive but embarrassing encouragement. She even calls to tell you what a great job you’re doing with your site and how much she loves your writing.

 

Your mom is great. She’s always there for you. But if she’s your only true fan, you’re in trouble.

 

Here are some reasons your mother might be your blog’s only reader...

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What’s Your Take On The Facebook Timeline

What’s Your Take On The Facebook Timeline | SOCIAL MEDIA, what we think about! | Scoop.it

Marty and Misty Belardo McPadden have a clear message about the new feature of Facebook "timeline"... make your own opinion on the subject.

 

We both participate and engage on three major social networking sites which include Twitter, Google + and Facebook and we are always on the look out for changes as technologies evolve. For our main topic, we would like to discuss the new update on Facebook which is called the Timeline. In the video below, we discuss the many new features included in Facebook Timeline and some of our personal favorites. We invite your feedback as well. What’s your take on the New Facebook changes?

 

If you have not had the chance to activate the new Timeline yet, check out Mashable’s article How To Enable The New Facebook Timeline Now for a step by step guide to set up your own Timeline. Go to this link to get started...

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How To Build A Fan Base

How To Build A Fan Base | SOCIAL MEDIA, what we think about! | Scoop.it

I remember my first business plan.


Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template.

 

For “Desired number of prospects or subscribers” I put “75,000″. If I could get 50 to 100 leads per day, and then work in a viral mechanism where readers invited new subscribers, this would happen within a year or two.

 

Under “Target number of customers” I wrote “25,000″. After all, with the quality of content and value I planned to deliver, it was likely to be more than one-third of my audience!...

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16 Insights into Google's Rating Guidelines

16 Insights into Google's Rating Guidelines | SOCIAL MEDIA, what we think about! | Scoop.it

Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammer’s search engine, Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I decided to share some valuable insights it contains into the mind of Google.

 

Sorry, No Secrets Here

If you’re looking for SEO “secrets,” you’ll be disappointed by this post. Although this is an internal document, and Google may not be happy about it being leaked, you won’t find a smoking gun here. What you will find is a training manual on Google’s philosophy of quality...

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What Will Get Your Facebook Page Banned

What Will Get Your Facebook Page Banned | SOCIAL MEDIA, what we think about! | Scoop.it

Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook.

 

Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to get your Page back...

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Curation and Creation Are Both Important

Curation and Creation Are Both Important | SOCIAL MEDIA, what we think about! | Scoop.it

How many times have you thought, “I wish I would have been a part of the Old Spice creation?” Or a part of creating any campaign gone viral? Perhaps you just wish you were creating daily content that was popular, meaningful and significant in and whatever you do.


Have you ever stopped to consider that maybe dabbling into more curation would be just as satisfying and effective?


The social space and world in general are full of people who want to create. Creating – the creative process – and fresh, new ideas make the marketing and business world go ’round. But what happens when this awesomely created content gets buried? If no one is there to collect it all into one place, it is likely to quickly go missing. That is, unless we acknowledge the power of curation.


Curation is not something for “those who can’t create.” It should not be thought of as a B-level social task. Remember, part of our jobs as chief sharers is to save people time. Curating does this...


Via Giuseppe Mauriello
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Concerned about Facebook privacy? Disconnect blocks sites from tracking your data

Concerned about Facebook privacy? Disconnect blocks sites from tracking your data | SOCIAL MEDIA, what we think about! | Scoop.it

With Facebook under pressure regarding privacy concerns, more and more users are becoming concerned about what information third-party sites have access to and how much of it they retain. If you’re one of these users who likes using Facebook and Twitter but prefer to keep your cookies in check, then you may be interested to hear about Disconnect.


Disconnect was created by three former Google employees who wanted to continue using Facebook but had concerns about their privacy policy. Their extension prevents sites and search engines such as Google, Facebook and Twitter from tracking your online activity while you surf the web.

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Social Media A to Z Series: H is for Hashtag ~ 13 Uses for the Hashtag

Social Media A to Z Series: H is for Hashtag ~ 13 Uses for the Hashtag | SOCIAL MEDIA, what we think about! | Scoop.it

Our language is changing rapidly and technical terms are becoming commonplace. What am I talking about you might ask. Well, recently I was with friends enjoying a long weekend where I asked, “Have you noticed the use of the hashtag in the movies?” The response was “What is a hashtag?!” I had to explain that I was not being naughty and shared the concept of the hashtag. This whole preamble is to say, I am so glad that we are at “H is for Hashtag!” as we definitely need a common understanding on what it is and how it is being used.

 

So what is a Hashtag?

-The # symbol is called a hashtag.
-It is primarily used to mark keywords or topics in messages (tweets) when using Twitter. This is the original use of the symbol but do read on...

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12 Simple Reasons To Use Twitter To Grow Your Business

12 Simple Reasons To Use Twitter To Grow Your Business | SOCIAL MEDIA, what we think about! | Scoop.it

“I just don’t get Twitter!”, “Why do I need to be there? “, and “Who really cares what you do?” in response to Twitter’s prompt “WHAT’S HAPPENING?”.

 

I hear these types of comments all the time and I totally get this! I was right there with you about eight months ago. I just didn’t get Twitter…it moved to fast for me and I didn’t understand how you could possibly benefit from it. I want to share you with you what I have learned in just 8 short months about how much Twitter can really impact your business.

 

The reality is that Twitter is a wild, wonderful mixture of news, people, connections, content, videos and images that are presented in real time within your niche, marketplace or industry. It is an incredible platform that breaks worldwide news, influences major brands and allows small businesses to project their personal brand just like the big guys...

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Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer

Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer | SOCIAL MEDIA, what we think about! | Scoop.it

For a second, let’s put social media aside. Really, just for a second. Life is built on relationships. Different types of relationships. As a teenager, we knew that there was a group that set the fashion trend. There was a group that knew everything about basketball or hockey. However, within those groups there were one or two among them that lead the whole direction of how that group thought. If they said something was good or bad, that was it. That opinion would spread like wildfire and before you knew it, everyone else agreed and were wearing or buying accordingly. They had huge influence on others.

 

Fast forward to today. As adults, we experience similar influences though it might be a little more challenging to identify at times. Perhaps a good and recent example is the fashion trend being set by Kate Middleton...

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Facebook Timeline Profiles May Arrive Soon; But You Could Just Get it Now

Facebook Timeline Profiles May Arrive Soon; But You Could Just Get it Now | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook's Timeline Profile design has still yet to be officially released to the public due to privacy concerns and a trademark dispute, but the latest rumors are that they will be made public on the 19th of October, according to The Next Web.

 

If you don't know what Facebook Timeline is, this remix of an episode of Mad Men, has Don Draper doing a much better job of announcing the new product than Mark Zuckerburg. Either way, Facebook's new profile design is very pretty...

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38 Critical Books Every Blogger Needs to Read

38 Critical Books Every Blogger Needs to Read | SOCIAL MEDIA, what we think about! | Scoop.it

Your blog is a business.


I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.

 

I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:

 

-You have an idea … that’s entrepreneurship.
-You write content … that’s the product.
-You build a list of subscribers and do some guest blogging … that’s marketing.
-You have readers … those are customers.
-You run analytics to see what’s working and what isn’t … that’s managerial accounting.


Via Peter Hoeve
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20 Ways to Promote Your Facebook Fan Page

20 Ways to Promote Your Facebook Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it

Are you looking for creative ways to spread the word about your Facebook page?

 

Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it!

 

Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need to educate your fan base on how to find you on Facebook.

 

To help you out, I’ve put together a list of 20 different ways to promote your Facebook page. Even if you only put a few of these ideas into action, you’ll start seeing growth and increased conversation on your fan page.

 

Are you ready? Let’s get started...

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If Google's Management Doesn't Use Google+, Then Why Should You?

If Google's Management Doesn't Use Google+, Then Why Should You? | SOCIAL MEDIA, what we think about! | Scoop.it

It's really surprising to read that kind of article. I do not really see how a project can be taken seriously by the people, if management does not do it. Get your own review about it!

 

One of the most important rules in software is to eat your own dog food. The concept is simple: If you have confidence in your product, you use it.

 

Perhaps somebody should tell that to Google’s senior management, because the people in it are not eating their own dog food when it comes to Google+.

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Henrik Safegaard - Cloneartist's comment, October 9, 2011 4:26 AM
I couldn't agree more :)
Martin Gysler's comment, October 9, 2011 6:44 AM
Indeed, one can ask questions!
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Facebook Launches "People Talking About This" Metric, Premium Ad Unit & More

Facebook Launches "People Talking About This" Metric, Premium Ad Unit & More | SOCIAL MEDIA, what we think about! | Scoop.it

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool.

 

Facebook emailed us the information about the launches tonight, which coincide with the start of Advertising Week in New York tomorrow. Given it’s a Sunday evening, I’m just going to post what was sent, and we may do a deeper follow up tomorrow.

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