An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]
Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.
Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. (edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) To which he replied:...
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