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5 Things I've Learned From Training Corporate Bloggers

5 Things I've Learned From Training Corporate Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

This is a modified post posted from my October 2007 archives. Very little of it has changed, despite the growth of social media. That's a point of pride for me. Tactics and platforms come and go, but good strategies always work.


Franki and I run a Blogger Boot Camp, and we've held several dozen personalized classes training all kinds of folks the ins and outs of blogging and social media. What I have taken away from those classes?

  1. Select your Clients Carefully.
  2. Look for basic internet skills.
  3. Always charge full price.
  4. Respect your client.
  5. No one fails at blogging until they give up...
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Grow Blog Traffic with Traffic Exchange Networks - Blogging Tips

Grow Blog Traffic with Traffic Exchange Networks - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it

One of the biggest problems and struggles with blogging, is the ability to keep growing in size and getting people to actually find your blog.


One way that entertainment and news based blogs are bringing in a lot of new and free traffic, is through traffic exchange networks. The ways these networks work is that you place a line of code on your web site, select what categories are relevant to your blog, then start serving their links and images on your web site or blog. Nearly all of the traffic exchange networks listed below will send you a 100-300% increase in traffic that you send them...

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What I Learned as a Bestselling Author that Can Equip You for Blogging Success

What I Learned as a Bestselling Author that Can Equip You for Blogging Success | SOCIAL MEDIA, what we think about! | Scoop.it

When I was only 14 years of age I was handed a set of lyrics from an adult friend demanding that I should add a melody to bring the words to life musically. I’d never written a song in my life, but his belief in me allowed me to produce my first masterpiece.


This then led to hundreds of original lyrics over the next ten years that culminated in a number of professional recordings.


I learned the power of concise


The habit of writing lyrics for songs sharpened my talents for writing concisely about the subject matter of each song.


This then led to writing articles for magazines, journals, and newsletters, but I always knew that I had a book within me.

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8 More Habits of Highly Effective Bloggers

8 More Habits of Highly Effective Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

Do you ever feel as if your blog has plateaued?


Like you’ve hit some kind of blogging hump you just can’t get over?


About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger.


I practice those habits and continue to see huge improvements in my writing — but some habits come more naturally than others.


Through this continued struggle, I’ve identified 8 more habits to help stay on top of the ceaseless blogging and writing game, to get over those humps and get back to work that matters.


I think these 8 habits will help you reach your blogging and content marketing goals...

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The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to be a successful blogger?


I do. I might be getting a bit obsessed with it, actually.


Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.


I also study how the most successful bloggers got where they are, and I pore over every word that they write.


If you want to be a great blogger, you should, too.


A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.


There’s too much advice to follow

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How to Blog Reactively … and Why You Should

How to Blog Reactively … and Why You Should | SOCIAL MEDIA, what we think about! | Scoop.it
The word “proactive” is tossed around a lot these days, and you could easily be forgiven for thinking that being proactive is pretty much the only way to blog or do anything else.


Certainly in your blogging life there are times when being proactive is important; but it’s not always the answer!


The problem with being proactive
Being proactive essentially means doing things unprompted—typically, you set a schedule and you work to it. This is a great way to ensure you get things done. The problem is that to be proactive in this way, sometimes you have to write blog posts at times when you don’t feel all that inspired; this can result in posts that are less than perfect, which is never a good thing...

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Gain Exposure and Build Relationship with other bloggers with Blokube

Gain Exposure and Build Relationship with other bloggers with Blokube | SOCIAL MEDIA, what we think about! | Scoop.it

As part of my weekly contribution here, I will be starting a series where I will be reviewing some great tools I think bloggers should use every once in a while. Every resource I review will be free, and will also be something I personally like and think deserves a review.

 

The resource I will be featuring today is Blokube, a great promotion site for bloggers that I’m honored to be a moderator of.

 

If you read my last blog post featuring 4 unique ways to generate traffic to a blog, you will notice my second point talks about social blogmarking sites...

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How to Promote Your Blog on a $100 Budget

How to Promote Your Blog on a $100 Budget | SOCIAL MEDIA, what we think about! | Scoop.it

How would I promote my blog if I had to start all over and had a very limited budget, say $100?

 

Important clarification: we are not talking about promoting your blog to your existing readership here, however small or big it might be.

 

Chances are your existing readers are already sold on you and that’s why they keep coming back to begin with...

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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...

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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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My 3-Step System for Finding Guest Post Opportunities

My 3-Step System for Finding Guest Post Opportunities | SOCIAL MEDIA, what we think about! | Scoop.it

Tired of haphazardly, randomly struggling to find guest blogging opportunities? Or finding yourself stressed to the max because you’re unable to locate your next guest-post goal for the month?


You’re not alone. Most bloggers don’t know where or how to search properly, and if they’re trying to search at all, generally end up with dead-end leads.

 

Developing a systematic method that you can implement to ensure a never-ending supply of opportunities is your best option. The three techniques I’ve listed below will help eliminate your random searches, cut down on wasted time, and leave you with a renewable contact list for finding the right guest blogging opportunity every time...

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Promote Yourself By Using a Different Approach

Promote Yourself By Using a Different Approach | SOCIAL MEDIA, what we think about! | Scoop.it

Thank you. You are the reason why I’m writing. Without you, I wouldn’t be doing what I’m doing this very minute. That’s the truth. I write because you read, and because you care. And, this post is really all about you. Keep reading, and you’ll understand why.

 

Let’s build strong relationships. That’s the thing about marketing. It used to be true, and now it’s the truth again, and I believe that it will be true forever. Relationships is the most important part of any marketing. But it’s also the hardest part.

 

Content is not the most important part of marketing

 

Some say content is the King, and that content is and will always be the most important part of marketing. It seems that close to everybody in the blogosphere are talking about inbound marketing...

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What the eBook Revolution Means and How Copywriters Can Prosper From It

What the eBook Revolution Means and How Copywriters Can Prosper From It | SOCIAL MEDIA, what we think about! | Scoop.it

You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing.

 

No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different.


As a writer, you’ve never stood in front of more opportunity than you do right now. As a copywriter, you are uniquely positioned to take advantage of this publishing revolution.


The world of publishing has already changed forever, and you must make a decision. Right now. For those who believe ringing the death knell is premature, I’ll call the honorable voice of History to the stand.

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How Timing a Blog Post Can Increase Your Exposure

How Timing a Blog Post Can Increase Your Exposure | SOCIAL MEDIA, what we think about! | Scoop.it

Is timing all that important in the world of online marketing where information flows freely twenty four hours a day, seven days a week?

 

Some bloggers and users of social media are satisfied to hammer out a post or send a tweet whenever they can. Others stay up late editing the next day’s blog post and setting it to auto-post at 4 AM. Is there really any advantage?

 

In a word, yes. In two words: definitely maybe.

 

Online marketers and community managers want to know one simple thing: when can they put their information, products, and special offers in front of the greatest number of people at one time...

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Conversation Agent: 34 Ways to Spread Your Ideas with a Blog

Conversation Agent: 34 Ways to Spread Your Ideas with a Blog | SOCIAL MEDIA, what we think about! | Scoop.it

When you think about it, social media is like sharecropping -- you help build a network with your content and it uses it however they see fit. What happens if they delete your account or the network changes its terms and conditions?


It could be an unintentional glitch -- and now your data is gone. Both Flickr and Facebook have given us examples in the last couple of years. The effects of those actions have been devastating for the people who had put time and care into building a presence in social networks with their content.


Which is why I have been and continue to be strongly in favor of using a blog as a base to spread your ideas.


Starting a blog shows commitment to a topic, industry, group, project, brand, etc. It establishes you as someone who can stick with a regular appointment, and has something to say, teach, and learn. There are many more benefits...

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Fiverr Outsourcing Tips for Bloggers

Fiverr Outsourcing Tips for Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

Recently I’ve been a part of a great discussion on a few blogging forums where we’ve talked about Fiverr. Fiverr is a website where, for $5, you can get a variety of tasks completed. For bloggers, particularly those starting out, outsourcing some of your blog to a third party may seem to be a luxury you can ill afford. However, with Fiverr, you outsource for small tasks (known as “gigs”) to individuals.

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Effective Blogging Habits and Tips

Effective Blogging Habits and Tips | SOCIAL MEDIA, what we think about! | Scoop.it

Do you struggle to keep up with everything you need to do to be a successful blogger? If you want to market your business effectively by blogging there are a lot of balls to keep in the air.


If you’re like me it’s not just blogging you’re juggling but running a small business and a family too. If you’re new I also have a travel blog which is where my blogging adventures all started.


Sometimes the juggling is fun. It can be exciting to see how many balls you can keep whizzing round but sometimes one of them gets dropped. Or even the whole lot...

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7 Reasons Why Competition is Good

7 Reasons Why Competition is Good | SOCIAL MEDIA, what we think about! | Scoop.it

I hear a lot of talk directed at new bloggers. Things like, “Stay out of competitive niche markets when you’re blogging. Find smaller, less competitive niches, it’s easier to establish yourself and make money.”


While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges...

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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?


How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?


At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.


As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:

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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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The Science and Results of Real-Time Content Optimization

The Science and Results of Real-Time Content Optimization | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.


I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.

 

You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...

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The Secret to Explosive Blog Growth

The Secret to Explosive Blog Growth | SOCIAL MEDIA, what we think about! | Scoop.it

Since launching my blog on the psychology of buying in mid-May, I have often wondered whether I am missing something; whether there is a secret to growing the traffic on my blog that I do not know about.


Am I not commenting on the right blogs? Am I not writing enough guest posts? Am I not submitting my links to the right social media sites? Am I not aware of some cheap advertising source?
But the more I look for that secret, the more I am convinced that there is no one secret.
Allow me to me explain...

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12 Common Mistakes New Bloggers Make

12 Common Mistakes New Bloggers Make | SOCIAL MEDIA, what we think about! | Scoop.it

Blogging’s a great way to grow awareness of you and/or your brand and, with bloggers now getting book deals and media contracts, it can also be a lucrative one.


Unfortunately, many bloggers shoot themselves in the foot by making some basic errors that holds their blog back from its true potential.
Knowing how to avoid these mistakes can mean the difference between just another blog online, and one that stands out as the kind people take notice of...

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6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today

6 Easy Ways to Find Compelling Content for Your Blog | Social Media Today | SOCIAL MEDIA, what we think about! | Scoop.it

Blogging is simply one of the best things you can do to build your brand. Writing in a blog doesn’t always have to be a time consuming task. The main core of your writing should be to educate and entertain your readers.

 

Content means value, and you always want to provide your readers with a great deal of value.

 

I would recommend that you focus your blog around a topic in which you are passionately interested. The huge advantage of basing your blog around your passions is that it will be fun and exciting everyday. Remember – when you do what you’re passionate about, it never feels like work. However, many people often wonder – “How do I keep coming up with content?”...

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Neil Patel’s Guide to Writing Popular Blog Posts

Neil Patel’s Guide to Writing Popular Blog Posts | SOCIAL MEDIA, what we think about! | Scoop.it

Do you wish you knew the secret to writing popular blog posts? You know, the posts that get over 200 comments, 20 backlinks, and hundreds of shares on social networking sites?

 

Over the past five years I’ve started two blogs. The first one became a Technorati top 100 site, and now I’m working on Quick Sprout.

Image copyright Yuri Arcurs - Fotolia.com

 

Fortunately I’ve learned a few lessons about writing popular posts while running these two blogs, and now I want to share those lessons with you.

 

Use simple words

The first thing you’ll probably notice when you look at popular blog posts is they’re really easy to understand. And it doesn’t matter what the content is about...

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65 Ways to Drive Traffic to Your Blog

65 Ways to Drive Traffic to Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

What is the best way to drive traffic to my site? What’s the fastest way to generate traffic to my site? What’s…?

 

We all want to know the best way to drive the greatest amount of traffic to our sites. However, the truth is that there is no best or fastest way to drive traffic! What works for me might not work for you, and vice versa. Just because I manage to get 500 visitors a day from an article I submitted to article directories doesn’t mean you can get that much traffic doing the same thing.

 

Of course, there are some traffic generation methods that produce better results than others. But again, it all depends on you and your situation...

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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 17, 2011 8:19 AM
Thank you
Martin Gysler's comment, October 17, 2011 8:38 AM
You're welcome Shirley :)
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7 Golden Rules: Blogging in English for Non-Native Speakers

7 Golden Rules: Blogging in English for Non-Native Speakers | SOCIAL MEDIA, what we think about! | Scoop.it

English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco.

 

Even for the native speakers of a major European language such as German, English is the only available ticket to a global readership.

 

This is why virtually everybody nowadays blogs in English.

 

Writing in a foreign language, however, is not an easy skill to acquire. I am not suggesting that simply by reading this article, you will become a fluent writer. But I can show you how to get there—and point out some of the most dangerous traps along the way...

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