SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Social Networking: Entrance Is Free. Influence Is Not. | The MKCREATIVE Blog

Social Networking: Entrance Is Free. Influence Is Not. | The MKCREATIVE Blog | SOCIAL MEDIA, what we think about! | Scoop.it
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media presence’ equals profits or political change.

A counterweight to such unfounded optimism helps keep us all in check. But such arguments, again, challenge an exponential formula linking ‘free’ social media with economic growth or social change.
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Facebook Pages Can Now Be Personalized Based on Klout Score

Facebook Pages Can Now Be Personalized Based on Klout Score | SOCIAL MEDIA, what we think about! | Scoop.it
Got Klout? Your influence on Facebook could soon change the way you experience Facebook brand Pages.

Your Facebook influence, as measured by Klout, will determine your access level to select brand pages on Facebook — and it could net you perks.

The new Facebook-gating system is the latest product from social media marketing startup Involver, which has more than 400,000 brands using its platform.

Involver has teamed up with social influence tracking company Klout to release a set of Facebook applications that brands can use to tailor their Page experiences around fans’ Klout scores. The first app is free and is being released to brands Wednesday.
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Does Social Media Have A Return On Investment?

Does Social Media Have A Return On Investment? | SOCIAL MEDIA, what we think about! | Scoop.it
Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.

THIS YEAR, AUDI RAN the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment? Don't feel too bad: The hashtag -- #ProgressIs, a take on the carmaker's line "Luxury has progressed" -- flashed on the screen for just a second, near the end of a surreal and entertaining ad that featured millionaires trying to escape from a minimum-security prison, and a cameo by, who else, sax man and Lite-FM staple Kenny G.
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Empire Avenue : Wear your hardhat! Communities Updates Phase 1 and a change to Public Chat

Hey Everyone! You know we’ve been growing and working hard on Empire Avenue, so we figured we’d best give you another update and a heads up on some upcoming developments.

Empire Avenue continues to grow at a rapid pace, and we have to keep up! One of the the areas of the site that has languished as we have grown is our Empire Avenue Communities. So tomorrow (June 22, 2011) we are going to start improving Communities! Yes, I know a lot of you have been asking for it! Tomorrow, we will shut down Empire Avenue Communities for a short time and reconfigure how they work...
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Empire Avenue: I Built an Empire. Will You?

Empire Avenue, the social media exchange that allows you to buy and sell shares with just about anyone with a Twitter or Facebook account, almost entered the world under the name "Bond Street," but for the fact the URL was already reserved.How that early decision on metaphor influenced the unfolding of a site now populated with global brands and hundreds of social media's most aggressive oversharers is worth a little reflection.

One of the first blogs devoted to the site was "Empire Building," advancing the rhetorical framework that has driven site growth since public launch last summer. At its core, Empire Avenue is about buying and selling shares in social media entities, be they people, brands or blogs. But its layers of complexity have fueled furious on-site engagement by three types of people: social sharers, influencers and gamers. And each of these types is clearly empire building, through community, activism and networking, gaming, and a mix of these behaviors...
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Find Out Everything That Google Knows About You

Find Out Everything That Google Knows About You | SOCIAL MEDIA, what we think about! | Scoop.it
The best freeware reviews presented to you by Gizmo's team of experts. Gizmo's Freeware is the most respected source of advice on the web for choosing the best free software.
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The Science of Social Timing Part 1: Facebook and Twitter Social Networks

The Science of Social Timing Part 1: Facebook and Twitter Social Networks | SOCIAL MEDIA, what we think about! | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
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Twitter allows you to choose what matters

Twitter allows you to choose what matters | SOCIAL MEDIA, what we think about! | Scoop.it
Bless William Shakespeare, but brevity isn't necessarily the soul of wit. Fart jokes are brief. Knock-knock jokes are brief. Brevity can be as stupid, superficial and worthless as anything else. It just wastes less of your time when it is.
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PR agency loses biggest account with a single tweet | The Wall Blog

PR agency loses biggest account with a single tweet | The Wall Blog | SOCIAL MEDIA, what we think about! | Scoop.it
PR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of  the game 'Duke Nukem...
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8 Ways to Think More Like a Publisher & Less Like a Marketer

8 Ways to Think More Like a Publisher & Less Like a Marketer | SOCIAL MEDIA, what we think about! | Scoop.it
You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content, inbound marketers must constantly be creating content, much like a publisher does.

Therefore, it makes complete sense that marketers could learn a lot from understanding how a publisher thinks.

But exactly hows does a publisher think, and how can you apply this thought process to inbound marketing? Below are some helpful tips to get you into the publisher's mindset.

8 Ways to Think Like a Publisher...
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How To Get Your Twitter DM Read

How To Get Your Twitter DM Read | SOCIAL MEDIA, what we think about! | Scoop.it
There’s little doubt that tweets are the lifeline of Twitter. When Twitter was launched, critics were quick to point out that there’s not much you can do with 140 characters...
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Justin Vincent & How To Make Twitter Work For You In 5 Minutes A Day - StumbleUpon

When I first started hearing about Twitter over a year ago I wasn’t sure what all the fuss was about. Now, a year later, I understand exactly what all the fuss is about!

Twitter is a genuinely awesome tool to help you grow your business and your personal network. By participating in Twitter for 5 minutes a day I have seen the following benefits within one year:

I found an awesome business partner who is co-founder of my new start-up
I raised awareness of my start-up Pluggio and made $12,000 revenue as a result
I asked many questions about things I was struggling with and instantly got excellent answers
I asked if anyone needed a contractor with my skill-set and instantly got a job
I drove hundreds of users to the weekly tech podcast that I co-host (TechZing)...
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19 Boring But Effective Email Deliverability Best Practices

19 Boring But Effective Email Deliverability Best Practices | SOCIAL MEDIA, what we think about! | Scoop.it
With email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters.

Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience.

Spam filters “rank” email by a number of criteria – if the email fails to abide by best practices, it runs the risk of not only being sent to an individual subscriber’s junk folder, but it also runs the larger risk of getting the original sender’s IP black-listed by an entire email client.

Following are our best practices for avoiding the dreaded junk folder and the “delete” button guillotine:

1. Avoid using “trigger” words...
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Applying For A Job? You Need To Clean Up Your Twitter

Applying For A Job? You Need To Clean Up Your Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
More often than not these days, potential employers will take a look at a prospect’s Facebook, Twitter, LinkedIn and other social media profiles. If you’re on the job hunt, you’ve got to make sure you look good not just in an interview, but online, too.

While Facebook is likely the first place a future employer will look you up, don’t think they won’t do all the digging they can do. They want to know if you have any deep and dirty secrets that would disqualify you from the position you’ve applied for, and Twitter isn’t really a secret anymore. The net-savvy employer will try to find you on Twitter, so you’d better be prepared to meet him or her there with confidence.
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5 Proven Twitter Marketing Strategies

5 Proven Twitter Marketing Strategies | SOCIAL MEDIA, what we think about! | Scoop.it
With new ad products, marketing on Twitter is more complicated than ever before. Here are a few tips on how to get started.
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How to Add Google AdSense to Your Tumblr Blog

How to Add Google AdSense to Your Tumblr Blog | SOCIAL MEDIA, what we think about! | Scoop.it
Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.

Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.

Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site. It’s fairly easy, so let’s see how to add it to your blog, no matter what theme you’re using.
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Tumblr is Killing WordPress

Tumblr is Killing WordPress | SOCIAL MEDIA, what we think about! | Scoop.it
As soon as you begin to pat yourself on the back for mastering the wild and crazy world of Twitter and Facebook, something new crops up on the Internet horizon. And before you know it, your social media marketing channels are in danger of becoming obsolete. Remember MySpace? In this fast-paced environment influenced by 140 character tweets, unless a social media platform uses the word “micro,” it’s no longer cool. The fast-growing micro-blogging platform Tumblr is the latest example of the “micro” craze. Tumblr has now surpassed WordPress, the archetype open source blogging platform that hosts some of the largest blogs on the Web. As of this writing, Tumblr is hosting 20,873,182 blogs compared to WordPress’ paltry 20,787,904. This is an amazing turn of events, considering the fact that WordPress has been in existence four-years longer than the upstart Tumblr.

Everyone is Tumblelogging Now...
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How LinkedIn Is Helping Businesses Grow

How LinkedIn Is Helping Businesses Grow | SOCIAL MEDIA, what we think about! | Scoop.it
How to use LinkedIn for much more than just job search. Discover tips to integrate LinkedIn tools into your marketing strategy to grow your business.

Here are some of the things you’ll learn in this video:

- How to create events and promote them on LinkedIn
- How to leverage your group connections by industry or location
- What LinkedIn Groups offer businesses compared to Facebook Groups
- Why you should network on LinkedIn and more...
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How You Should Play Depends on Why You are Here

How You Should Play Depends on Why You are Here | SOCIAL MEDIA, what we think about! | Scoop.it
Lately there has been a lot of talk about dividends and return-on-investment on Empire Avenue. These can be important considerations to your strategy for using the site. Just remember that these numbers serve you best for competitive wealth tactics. There are other approaches to the site and which you should use depends on why you are there. For the sake of this discussion, let’s look at four types of people on the site.

Next, Bloggers, Managers, Gamers and Butterflies.

Money vs. Fun & Networking vs. Competition...
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Twitter, Klout and the vacation effect

Twitter, Klout and the vacation effect | SOCIAL MEDIA, what we think about! | Scoop.it
  As somebody with a fairly high social media presence, it’s not easy to “sneak off” for an extended vacation.  I have a blog community to think about...
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Klouted judgement: Do you make the Social Capital cut?

Social Capital is becoming the new currency of online marketing and a hot new web-tool is putting a number on us all. Do these scores have any legitimacy and professional worth or do high-school politics still reign as the ruler, and standard, of social capital?
Each day I start off with a hot cup of Eastern Cape coffee and my iPhone as I weed through about 40 emails. The subject lines range from general enquiries to specific questions, to Social Media campaign ideas and now more frequently to moments of sheer panic from clients that lie awake each night stressed about the latest cyber-self-esteem-bully — Klout.

What exactly is Klout?...
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25 Facebook Marketing Tips to Increase Sales

25 Facebook Marketing Tips to Increase Sales | SOCIAL MEDIA, what we think about! | Scoop.it
You want increase your online business, this post could be interesting for you.

Facebook marketing whether it is a for a blogger, business, author or a musician must achieve the goals you have set out in your marketing strategy and...
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How Facebook Redefined The Community Manager

How Facebook Redefined The Community Manager | SOCIAL MEDIA, what we think about! | Scoop.it
How effectively are you managing your growing Facebook fan page? Check out these 5 areas of expertise needed for Community Managers today: Strategic, Social, Emotional Intelligence, Project Management, Long-Term Thinking. What do you think?

Facebook not only changed the social web, but recreated a profession.
Before Facebook became the dominant social media platform, the main task for community managers was to program forums and communications systems. A necessary side job of their data management responsibility was to act as moderator, and they often did it poorly...
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How We Got 126,244 Facebook Fans « Skelliewag.org

How We Got 126,244 Facebook Fans « Skelliewag.org | SOCIAL MEDIA, what we think about! | Scoop.it
Each of our sites have had Facebook Pages for a while now, but they never really took off until I set aside the time to do an in-depth investigation on Facebook marketing strategies, and worked with my team to implement them. The results surprised all of us.

We saw the number of daily new fans for each site skyrocket, and today these 12 Facebook Pages, as of this writing, have 126,244 Facebook Fans....
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10 Tips to Get the Twitter Conversation Started!

10 Tips to Get the Twitter Conversation Started! | SOCIAL MEDIA, what we think about! | Scoop.it
You have read the blog posts, listened to the webinars and even bought the books. You’ve been watching the tweets go by for at least three to six months. One consistent message you keep hearing is that social media is one big conversation. Twitter is all about the conversation, connecting with real people. You wish you could have a conversation. You wish even one person would talk to you on a regular basis.

Don’t worry, you’re not the only one. Many find it hard to accept that Twitter is not a broadcast medium. It’s not about how clean your tweet stream looks. It doesn’t need to look like a piece of collateral or data sheet from the pre-Facebook era...
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