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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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The Magic Formula For Blog Retweets

The Magic Formula For Blog Retweets | SOCIAL MEDIA, what we think about! | Scoop.it
You’ve worked hard on a post that you think many people will like. You tweet it to all your followers and wait to see all the RTs come in on your stream. They aren’t there. It’s like a ghost town. What happened?

I’ve experienced that so many times. But now, after posting several posts that have received hundreds of RTs, I’ve discovered my own magic formula for getting RTs.

I’d like to share it with you in hopes that it might help you get the RTs you want also.

I break down this process into three separate steps:

1. Entice people to click on your link
2. Make sure they are moved by your post
3. Get them to take the extra step and RT it
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Building Community Around Empire Avenue

Building Community Around Empire Avenue | SOCIAL MEDIA, what we think about! | Scoop.it
It's the best post I have read about how Building Community Around Empire Avenue!

Empire Avenue is a stock market where you can purchase shares in your favorite individual or corporate social media presences. I’m on the service with the ticker symbol IFROGGY.

My friend Damond Nollan has been riding the Empire Avenue wave. He’s a popular user and has dug in pretty deep. I asked him to write a guest post for me and he talked about how you can build community around Empire Avenue and further engage with the people you encounter on EA.

Empire Avenue (EA) is a relatively new social network built upon gamification. On the surface, the site is about buying and selling shares in people using eaves, EA’s virtual currency. However, if you look a little deeper, you may notice a lively community that actively engages both on and off site. In this article, we will explore the Empire Avenue community and learn from existing builders.

Where Are the Communities?
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4 Boardroom-Approved Reasons for Content Marketing

4 Boardroom-Approved Reasons for Content Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
So, if you’re making the case for social media in a board room near you, you might want to focus less on the feel-good moments of social media and more on the return on the investment of your (and your company’s) time.
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7 Personality Traits of Successful Social Media Marketers

7 Personality Traits of Successful Social Media Marketers | SOCIAL MEDIA, what we think about! | Scoop.it
It takes more than a snarky attitude and knowledge of hashtags to be successful in social media.

Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science.

But which personality traits separate the wheat from the chaff when it comes to social media marketers?

The same traits that make salespeople successful, of course.

You are, after all, selling something any time you interact in social media. You’re selling your personality, your content, and/or your organization.

A recent Harvard Business Review article discussed the traits which make salespeople successful and these traits are the same ones possessed by successful social media marketers...
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Klout Comes to Facebook Fan Pages

Klout Comes to Facebook Fan Pages | SOCIAL MEDIA, what we think about! | Scoop.it
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
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The PeerIndex (the alter ego from Klout) Interview

The PeerIndex (the alter ego from Klout) Interview | SOCIAL MEDIA, what we think about! | Scoop.it
Wow! I knew that our #tCnTop100 series would create a lot of activity but wasn’t expecting that much!

Our early decision to partner with PeerIndex rather than other online measurement providers was because of 2 reasons.

1. They are UK based.

2. They are interested in not only helping us achieve our objectives but to also continuously improve their system to benefit individuals and organisations in the UK Built Environment through collaboration with tCn.

There has been a lot mentioned about the validity of PeerIndex scores and how much weight they should really carry. Paul Wilkinson recently blogged about a ‘Profusion of PeerIndex groups’, and made some interesting points...
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How Do I Establish A Personal Brand?

How Do I Establish A Personal Brand? | SOCIAL MEDIA, what we think about! | Scoop.it
When it comes time to develop a brand, you will need to consider whether it should be based on your company or on Y-O-U.

The following questions should help you decide.

1. Does the brand represent a company, independent of me, or am I the basis for the company?

2. Do I have more than one company or major product and will that confuse the brand? (For example, do I sell dog food at one site and vitamins at another?)...
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Is Klout a Good Judge of Your Social Media Influence?

Is Klout a Good Judge of Your Social Media Influence? | SOCIAL MEDIA, what we think about! | Scoop.it
Have you used Klout? Can it really tell you how influential people are online? Can it be gamed? Read my review and decide for yourself.

What Is Klout?
Klout calls itself the “measurement for your overall online influence,” but what are they really trying to do? To understand Klout’s goal, you have to understand influence itself and the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was good.

But with companies joining social media sites by the tens of thousands, everyone got followed and eventually tricks, software and spam accounts ran wild. Newcomers were able to create large ‘followings’ and social media service clients couldn’t tell who was legitimate, and who had purchased a great ‘friend adder’ software program...
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How to Be a LinkedIn Pro: Create a One-Click Invitation Link

How to Be a LinkedIn Pro: Create a One-Click Invitation Link | SOCIAL MEDIA, what we think about! | Scoop.it
Over the past several years, I've literally received thousands of email, Twitter, Facebook and InMail requests to connect with other LinkedIn users. Of all those requests, I've only seen TWO people who employed a clever little trick that I've been using for years... the one-click invitation link. Up to this point, I have never shared this little tidbit with anyone else (partly because it's somewhat complicated to explain and partly because I kinda liked being one of the few people to have figured it out) but I'm going to share it with all of you now.

Many of you include a link in your email signature that says something like "Let's connect on LinkedIn" followed by a link to your LinkedIn profile. When someone clicks on your link [Click #1], it doesn't take them to your invitation page or to even your actual LinkedIn profile; it takes them to your generic public profile. The one that shows up in a Google search, for instance. You know, this one...
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5 Ways to Managing Your Time on Twitter

5 Ways to Managing Your Time on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
There’s little doubt that Twitter ranks amongst the most powerful business tools in today’s modern-age web 2.0 world. Given the immense business potential of Twitter, it is easy for new businesses to be overwhelmed with the wealth of information and features available. Therefore, time management forms a critical aspect of the Twitter strategy for any business...
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The Tweet Effect: How Twitter Affects Rankings

The Tweet Effect: How Twitter Affects Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
The advent of social media has brought a host of changes to the SEO industry, and online marketing as a whole. You would be hard-pressed to find a business with a decent online presence that does not have a Twitter account connected to their website, and at least one way to find that account.

Google and Bing recently alerted the SEO industry to the fact that they are using social media signals as a factor in ranking websites. Danny Sullivan of Search Engine Land wrote a post back in December 2010 talking about what social signals he thought the search engines are and will be using.
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7 Tips for Better Twitter Chats

7 Tips for Better Twitter Chats | SOCIAL MEDIA, what we think about! | Scoop.it
Twitter chats are a great way to engage experts and establish thought leadership in your industry. Set yourself up for success with these seven tips.
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Experian Hitwise - 1 Facebook fan = 20 additional visits to your website

Experian Hitwise - 1 Facebook fan = 20 additional visits to your website | SOCIAL MEDIA, what we think about! | Scoop.it
Today each of business oriented person should be on Facebook. Indeed, Facebook create a lot of new and interesting contacts for the business and friendship as well.

We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing.
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Google Plus' Circles System May Not be Sustainable

Google Plus' Circles System May Not be Sustainable | SOCIAL MEDIA, what we think about! | Scoop.it
This new Social Media platform sound interesting and we can be sure that Google know what they do! I look forward to hear more about Google Circle!

There are now over 3,000 people in a circle I've dubbed "work friends." That may be nothing compared to the likes of Robert Scoble, but at the current rate of friending occurring on Google's new social network, I'm well on my way to seeing friend...
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Tools Versus Toys

Tools Versus Toys | SOCIAL MEDIA, what we think about! | Scoop.it
Sometimes we're not sure that we use a tool or a toy. In this post you find a clear and simple response for this interrogation!

In the world of limited resources and unlimited expectations, being able to tell the difference between “tool” and “toy” is half the battle.
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
For years, the best way to gain rankings in search results was to have:Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things:The ...

After had read this post, I've immediately adapted my account on Google... who was not really up to date. Here the new if you want check it out! http://profiles.google.com/104009090659771921415
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Got Twitter? What's Your Influence Score

Got Twitter? What's Your Influence Score | SOCIAL MEDIA, what we think about! | Scoop.it
"For the first time, it’s not just how much money you have or what you look like. It’s what you say and how you say it." An interesting post from The New York Times!

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.
Enlarge This Image

Joon Mo Kang
This is not science fiction. It’s happening to millions of social network users.

If you have a Facebook, Twitter or LinkedIn account, you are already being judged — or will be soon. Companies with names like Klout, PeerIndex and Twitter Grader are in the process of scoring millions, eventually billions, of people on their level of influence — or in the lingo, rating “influencers.” Yet the companies are not simply looking at the number of followers or friends you’ve amassed. Rather, they are beginning to measure influence in more nuanced ways, and posting their judgments — in the form of a score — online...
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HOW TO: Manage Your Online Reputation Using SEO

HOW TO: Manage Your Online Reputation Using SEO | SOCIAL MEDIA, what we think about! | Scoop.it
You want to know how you can increase your online reputation. In this post you'll find some answers.

While you might not be able to remove damaging content from the Internet, there's a good chance that you can minimize its impact using simple SEO techniques.
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Top 10 Reasons You Should Have a Fan Page

Top 10 Reasons You Should Have a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
Do you own a business? If so, you need to consider setting up a Facebook fan page. What is a fan page you may say? Some refer to fan pages as "like" pages or "business" pages; all terms are basically interchangeable.

Originally, the intent behind Facebook fan pages was to allow “famous” people or large companies to connect with the masses. A personal profile page within Facebook has a limit of 5000 friends and many requested a larger “fan” option, thus the “Fan Page” was born.

You might be thinking…well I am not a celebrity OR a large company so why do I need a Fan Page? Regardless of what type of business you have, you can benefit from having a fan page presence on Facebook and here is why…

1. Massive Marketplace...
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Oh No They Didn't! LinkedIn Avatars Gone Wrong

Oh No They Didn't! LinkedIn Avatars Gone Wrong | SOCIAL MEDIA, what we think about! | Scoop.it
Some days I scan through my LinkedIn search results and am simply amazed at the choices some folks make when selecting their profile picture / avatar. LinkedIn is, after all, a professional networking site used for business purposes, right? And unlike Facebook, you only get ONE picture to sum you up to the outside world, so that one photo becomes a very important part of your professional brand.

Whether you're job seeking, networking to grow your business or just using LinkedIn to stay in touch with former coworkers, it's important to choose a photo that exudes professionalism and is appropriate for a business forum like LinkedIn. This isn't Facebook, Twitter or Match.com... It's LinkedIn and it's externally viewable to a very wide audience. A picture's worth a thousand words, right? So what does YOUR profile picture say about you?

While it's all in good fun and everyone's obviously entitled to pick whichever avatar they like, here are some examples of the classic mistakes that I see most often...
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Why Social Media Marketing? - Social Media Quickstarter

Why Social Media Marketing? - Social Media Quickstarter | SOCIAL MEDIA, what we think about! | Scoop.it
You would starting your Social Media activity, here you can find some information about how you can do it!

It’s Time To Go Social. We’ll Make it Simple.

If you're wondering if social media marketing is right for your business, the verdict is in…social media is a great way to drive repeat business and to attract new customers.

Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines...
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How to REALLY Grow Your LinkedIn Network

How to REALLY Grow Your LinkedIn Network | SOCIAL MEDIA, what we think about! | Scoop.it
For some, it makes more sense to have a smaller, more targeted network. But as a recruiter, it is imperative that I have a large and diverse network. For me, it’s all about quality *and* quantity… As such, I decided to be an open networker and set my sights on growing my network by following the steps below.

I eventually grew my network to 30,000 first-level connections (back in June 2009), at which point LinkedIn capped my network. I’ve since received thousands and thousands of additional invites which are archived and waiting to be accepted in my inbox. Now if only LinkedIn will raise the limit… :)
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How Twitter Chats Can Improve In-Person Networking

How Twitter Chats Can Improve In-Person Networking | SOCIAL MEDIA, what we think about! | Scoop.it
The important role nonverbal communication plays in human interaction is well documented. This is one of several reasons why face-to-face networking tends to allow people to build stronger relationships. But that doesn’t mean online networking is useless. In addition to initiating relationships, online networking tools, such as topic-specific Twitter chats, can help professionals prepare for in-person networking events.

Here’s how they do that:

Improve your ability to focus...
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Facebook Shuts Down A Large Number Of Applications

Facebook Shuts Down A Large Number Of Applications | SOCIAL MEDIA, what we think about! | Scoop.it
Over the past couple days Facebook has been shutting down a large number applications due to changes to the automated platform monitoring system.
This morning many developers took to the Facebook dev forums to complain about the issue.
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Write For A Blog Reader And Not A Book Reader

Write For A Blog Reader And Not A Book Reader | SOCIAL MEDIA, what we think about! | Scoop.it
When you sit down to read a book, you read from left to right, paragraph to paragraph, page one to page two. That’s how I read a book, anyways. When you read a blog, how do read it? I scroll like I’m looking for something, even if I don’t know...
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