SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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How You Should Play Depends on Why You are Here

How You Should Play Depends on Why You are Here | SOCIAL MEDIA, what we think about! | Scoop.it
Lately there has been a lot of talk about dividends and return-on-investment on Empire Avenue. These can be important considerations to your strategy for using the site. Just remember that these numbers serve you best for competitive wealth tactics. There are other approaches to the site and which you should use depends on why you are there. For the sake of this discussion, let’s look at four types of people on the site.

Next, Bloggers, Managers, Gamers and Butterflies.

Money vs. Fun & Networking vs. Competition...
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Twitter allows you to choose what matters

Twitter allows you to choose what matters | SOCIAL MEDIA, what we think about! | Scoop.it
Bless William Shakespeare, but brevity isn't necessarily the soul of wit. Fart jokes are brief. Knock-knock jokes are brief. Brevity can be as stupid, superficial and worthless as anything else. It just wastes less of your time when it is.
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8 Ways to Think More Like a Publisher & Less Like a Marketer

8 Ways to Think More Like a Publisher & Less Like a Marketer | SOCIAL MEDIA, what we think about! | Scoop.it
You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content, inbound marketers must constantly be creating content, much like a publisher does.

Therefore, it makes complete sense that marketers could learn a lot from understanding how a publisher thinks.

But exactly hows does a publisher think, and how can you apply this thought process to inbound marketing? Below are some helpful tips to get you into the publisher's mindset.

8 Ways to Think Like a Publisher...
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How To Get Your Twitter DM Read

How To Get Your Twitter DM Read | SOCIAL MEDIA, what we think about! | Scoop.it
There’s little doubt that tweets are the lifeline of Twitter. When Twitter was launched, critics were quick to point out that there’s not much you can do with 140 characters...
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7 Social media tools for business you need to know about

7 Social media tools for business you need to know about | SOCIAL MEDIA, what we think about! | Scoop.it
There are some great social media tools out there that can used by business professionals for corporate social networking and for use at corporate events. We understand that time is at a premium when it comes to social media within an organisation, so we’ve put together a list of the top tools out there that can help you to become more effective at corporate social networking...
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CONSTRUCTION MARKETING UK BLOG

CONSTRUCTION MARKETING UK BLOG | SOCIAL MEDIA, what we think about! | Scoop.it
Social Media is all about sharing and engagement, it’s about providing quality information and building relationships. It is not a platform for traditional advertising or PR and people that treat it as such tend to lose much more than they gain.
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How to Use Social Media for Direct Marketing

How to Use Social Media for Direct Marketing | SOCIAL MEDIA, what we think about! | Scoop.it
Social Media is the modern day direct marketing too. Millions of marketing success stories have been crafted around Facebook, Twitter and other social networks.
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The Science of Social Timing Part 1: Facebook and Twitter Social Networks

The Science of Social Timing Part 1: Facebook and Twitter Social Networks | SOCIAL MEDIA, what we think about! | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
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Klouted judgement: Do you make the Social Capital cut?

Social Capital is becoming the new currency of online marketing and a hot new web-tool is putting a number on us all. Do these scores have any legitimacy and professional worth or do high-school politics still reign as the ruler, and standard, of social capital?
Each day I start off with a hot cup of Eastern Cape coffee and my iPhone as I weed through about 40 emails. The subject lines range from general enquiries to specific questions, to Social Media campaign ideas and now more frequently to moments of sheer panic from clients that lie awake each night stressed about the latest cyber-self-esteem-bully — Klout.

What exactly is Klout?...
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How Facebook Redefined The Community Manager

How Facebook Redefined The Community Manager | SOCIAL MEDIA, what we think about! | Scoop.it
How effectively are you managing your growing Facebook fan page? Check out these 5 areas of expertise needed for Community Managers today: Strategic, Social, Emotional Intelligence, Project Management, Long-Term Thinking. What do you think?

Facebook not only changed the social web, but recreated a profession.
Before Facebook became the dominant social media platform, the main task for community managers was to program forums and communications systems. A necessary side job of their data management responsibility was to act as moderator, and they often did it poorly...
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Enterprises Struggle To Measure Social Media ROI

Enterprises Struggle To Measure Social Media ROI | SOCIAL MEDIA, what we think about! | Scoop.it
Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media.

Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis. (Hypatia didn’t specify what response the other 29% gave.)
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Five Keys to Creating Content that Drives Awareness

Five Keys to Creating Content that Drives Awareness | SOCIAL MEDIA, what we think about! | Scoop.it
It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is intended to establish your brand, your expertise or your perspective in the mind of your target market, when they are not researching or considering solutions. This content is valuable to a far broader audience than even early stage buying cycle content...
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Martin Gysler on Empire Avenue

Martin Gysler on Empire Avenue | SOCIAL MEDIA, what we think about! | Scoop.it
Claim your online brand, Build your virtual empire and Earn rewards on Empire Avenue!
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