SOCIAL MEDIA, what we think about!
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SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
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Social Annotations in Search: Now Your Social Network = Rankings

Social Annotations in Search: Now Your Social Network = Rankings | SOCIAL MEDIA, what we think about! | Scoop.it
For years, the best way to gain rankings in search results was to have:Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things:The ...

After had read this post, I've immediately adapted my account on Google... who was not really up to date. Here the new if you want check it out! http://profiles.google.com/104009090659771921415
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Klout Comes to Facebook Fan Pages

Klout Comes to Facebook Fan Pages | SOCIAL MEDIA, what we think about! | Scoop.it
Today, we’re proud to announce that we’re partnering with Involver to allow brands to provide customized experiences to their Facebook fans based on Klout Scores. Besides the number of fans, brands know surprisingly little about who those people are, their potential reach, and have little ability to message them individually. Now, with this partnership, brands can choose to give different offers, promotions, or messaging to fans based on their Klout. We’re excited to have Audi on board as our first partner on their Audi USA fan page.
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Top 10 Reasons You Should Have a Fan Page

Top 10 Reasons You Should Have a Fan Page | SOCIAL MEDIA, what we think about! | Scoop.it
Do you own a business? If so, you need to consider setting up a Facebook fan page. What is a fan page you may say? Some refer to fan pages as "like" pages or "business" pages; all terms are basically interchangeable.

Originally, the intent behind Facebook fan pages was to allow “famous” people or large companies to connect with the masses. A personal profile page within Facebook has a limit of 5000 friends and many requested a larger “fan” option, thus the “Fan Page” was born.

You might be thinking…well I am not a celebrity OR a large company so why do I need a Fan Page? Regardless of what type of business you have, you can benefit from having a fan page presence on Facebook and here is why…

1. Massive Marketplace...
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Oh No They Didn't! LinkedIn Avatars Gone Wrong

Oh No They Didn't! LinkedIn Avatars Gone Wrong | SOCIAL MEDIA, what we think about! | Scoop.it
Some days I scan through my LinkedIn search results and am simply amazed at the choices some folks make when selecting their profile picture / avatar. LinkedIn is, after all, a professional networking site used for business purposes, right? And unlike Facebook, you only get ONE picture to sum you up to the outside world, so that one photo becomes a very important part of your professional brand.

Whether you're job seeking, networking to grow your business or just using LinkedIn to stay in touch with former coworkers, it's important to choose a photo that exudes professionalism and is appropriate for a business forum like LinkedIn. This isn't Facebook, Twitter or Match.com... It's LinkedIn and it's externally viewable to a very wide audience. A picture's worth a thousand words, right? So what does YOUR profile picture say about you?

While it's all in good fun and everyone's obviously entitled to pick whichever avatar they like, here are some examples of the classic mistakes that I see most often...
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Why Social Media Marketing? - Social Media Quickstarter

Why Social Media Marketing? - Social Media Quickstarter | SOCIAL MEDIA, what we think about! | Scoop.it
You would starting your Social Media activity, here you can find some information about how you can do it!

It’s Time To Go Social. We’ll Make it Simple.

If you're wondering if social media marketing is right for your business, the verdict is in…social media is a great way to drive repeat business and to attract new customers.

Whether you're just getting started, consider yourself to be a pro or have been sitting on the sidelines...
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How to REALLY Grow Your LinkedIn Network

How to REALLY Grow Your LinkedIn Network | SOCIAL MEDIA, what we think about! | Scoop.it
For some, it makes more sense to have a smaller, more targeted network. But as a recruiter, it is imperative that I have a large and diverse network. For me, it’s all about quality *and* quantity… As such, I decided to be an open networker and set my sights on growing my network by following the steps below.

I eventually grew my network to 30,000 first-level connections (back in June 2009), at which point LinkedIn capped my network. I’ve since received thousands and thousands of additional invites which are archived and waiting to be accepted in my inbox. Now if only LinkedIn will raise the limit… :)
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Facebook Shuts Down A Large Number Of Applications

Facebook Shuts Down A Large Number Of Applications | SOCIAL MEDIA, what we think about! | Scoop.it
Over the past couple days Facebook has been shutting down a large number applications due to changes to the automated platform monitoring system.
This morning many developers took to the Facebook dev forums to complain about the issue.
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Write For A Blog Reader And Not A Book Reader

Write For A Blog Reader And Not A Book Reader | SOCIAL MEDIA, what we think about! | Scoop.it
When you sit down to read a book, you read from left to right, paragraph to paragraph, page one to page two. That’s how I read a book, anyways. When you read a blog, how do read it? I scroll like I’m looking for something, even if I don’t know...
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Social Networking: Entrance Is Free. Influence Is Not. | The MKCREATIVE Blog

Social Networking: Entrance Is Free. Influence Is Not. | The MKCREATIVE Blog | SOCIAL MEDIA, what we think about! | Scoop.it
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media presence’ equals profits or political change.

A counterweight to such unfounded optimism helps keep us all in check. But such arguments, again, challenge an exponential formula linking ‘free’ social media with economic growth or social change.
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5 Proven Twitter Marketing Strategies

5 Proven Twitter Marketing Strategies | SOCIAL MEDIA, what we think about! | Scoop.it
With new ad products, marketing on Twitter is more complicated than ever before. Here are a few tips on how to get started.
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How to Add Google AdSense to Your Tumblr Blog

How to Add Google AdSense to Your Tumblr Blog | SOCIAL MEDIA, what we think about! | Scoop.it
Would you like to make a bit of revenue from your blog? Here’s how you can make your content work for you by adding Google AdSense to your Tumblr blog.

Blogging can be serious work, and with your easy-to-use Tumblr blog, you might be posting more than ever. You may be writing about your beautiful vacation, sharing the newest wallpaper you designed in Photoshop, or explaining how to get your dog to quit barking at frogs.

Either way, your blog takes real time, and it might be nice to make a little money from it. Google AdSense has enabled bloggers around the world to get ad revenue from their content. The Tumblr Terms of Service require that your blog be used primarily for blogging, but they do allow you to use AdSense or other ad systems as long as that’s not the primary focus of your site. It’s fairly easy, so let’s see how to add it to your blog, no matter what theme you’re using.
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Tumblr is Killing WordPress

Tumblr is Killing WordPress | SOCIAL MEDIA, what we think about! | Scoop.it
As soon as you begin to pat yourself on the back for mastering the wild and crazy world of Twitter and Facebook, something new crops up on the Internet horizon. And before you know it, your social media marketing channels are in danger of becoming obsolete. Remember MySpace? In this fast-paced environment influenced by 140 character tweets, unless a social media platform uses the word “micro,” it’s no longer cool. The fast-growing micro-blogging platform Tumblr is the latest example of the “micro” craze. Tumblr has now surpassed WordPress, the archetype open source blogging platform that hosts some of the largest blogs on the Web. As of this writing, Tumblr is hosting 20,873,182 blogs compared to WordPress’ paltry 20,787,904. This is an amazing turn of events, considering the fact that WordPress has been in existence four-years longer than the upstart Tumblr.

Everyone is Tumblelogging Now...
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How LinkedIn Is Helping Businesses Grow

How LinkedIn Is Helping Businesses Grow | SOCIAL MEDIA, what we think about! | Scoop.it
How to use LinkedIn for much more than just job search. Discover tips to integrate LinkedIn tools into your marketing strategy to grow your business.

Here are some of the things you’ll learn in this video:

- How to create events and promote them on LinkedIn
- How to leverage your group connections by industry or location
- What LinkedIn Groups offer businesses compared to Facebook Groups
- Why you should network on LinkedIn and more...
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7 Personality Traits of Successful Social Media Marketers

7 Personality Traits of Successful Social Media Marketers | SOCIAL MEDIA, what we think about! | Scoop.it
It takes more than a snarky attitude and knowledge of hashtags to be successful in social media.

Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science.

But which personality traits separate the wheat from the chaff when it comes to social media marketers?

The same traits that make salespeople successful, of course.

You are, after all, selling something any time you interact in social media. You’re selling your personality, your content, and/or your organization.

A recent Harvard Business Review article discussed the traits which make salespeople successful and these traits are the same ones possessed by successful social media marketers...
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The PeerIndex (the alter ego from Klout) Interview

The PeerIndex (the alter ego from Klout) Interview | SOCIAL MEDIA, what we think about! | Scoop.it
Wow! I knew that our #tCnTop100 series would create a lot of activity but wasn’t expecting that much!

Our early decision to partner with PeerIndex rather than other online measurement providers was because of 2 reasons.

1. They are UK based.

2. They are interested in not only helping us achieve our objectives but to also continuously improve their system to benefit individuals and organisations in the UK Built Environment through collaboration with tCn.

There has been a lot mentioned about the validity of PeerIndex scores and how much weight they should really carry. Paul Wilkinson recently blogged about a ‘Profusion of PeerIndex groups’, and made some interesting points...
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How Do I Establish A Personal Brand?

How Do I Establish A Personal Brand? | SOCIAL MEDIA, what we think about! | Scoop.it
When it comes time to develop a brand, you will need to consider whether it should be based on your company or on Y-O-U.

The following questions should help you decide.

1. Does the brand represent a company, independent of me, or am I the basis for the company?

2. Do I have more than one company or major product and will that confuse the brand? (For example, do I sell dog food at one site and vitamins at another?)...
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Is Klout a Good Judge of Your Social Media Influence?

Is Klout a Good Judge of Your Social Media Influence? | SOCIAL MEDIA, what we think about! | Scoop.it
Have you used Klout? Can it really tell you how influential people are online? Can it be gamed? Read my review and decide for yourself.

What Is Klout?
Klout calls itself the “measurement for your overall online influence,” but what are they really trying to do? To understand Klout’s goal, you have to understand influence itself and the difficulty in measuring social media ROI. In the beginning, social media was measured in followers and fans, and for a time, life was good.

But with companies joining social media sites by the tens of thousands, everyone got followed and eventually tricks, software and spam accounts ran wild. Newcomers were able to create large ‘followings’ and social media service clients couldn’t tell who was legitimate, and who had purchased a great ‘friend adder’ software program...
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How to Be a LinkedIn Pro: Create a One-Click Invitation Link

How to Be a LinkedIn Pro: Create a One-Click Invitation Link | SOCIAL MEDIA, what we think about! | Scoop.it
Over the past several years, I've literally received thousands of email, Twitter, Facebook and InMail requests to connect with other LinkedIn users. Of all those requests, I've only seen TWO people who employed a clever little trick that I've been using for years... the one-click invitation link. Up to this point, I have never shared this little tidbit with anyone else (partly because it's somewhat complicated to explain and partly because I kinda liked being one of the few people to have figured it out) but I'm going to share it with all of you now.

Many of you include a link in your email signature that says something like "Let's connect on LinkedIn" followed by a link to your LinkedIn profile. When someone clicks on your link [Click #1], it doesn't take them to your invitation page or to even your actual LinkedIn profile; it takes them to your generic public profile. The one that shows up in a Google search, for instance. You know, this one...
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5 Ways to Managing Your Time on Twitter

5 Ways to Managing Your Time on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
There’s little doubt that Twitter ranks amongst the most powerful business tools in today’s modern-age web 2.0 world. Given the immense business potential of Twitter, it is easy for new businesses to be overwhelmed with the wealth of information and features available. Therefore, time management forms a critical aspect of the Twitter strategy for any business...
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7 Tips for Better Twitter Chats

7 Tips for Better Twitter Chats | SOCIAL MEDIA, what we think about! | Scoop.it
Twitter chats are a great way to engage experts and establish thought leadership in your industry. Set yourself up for success with these seven tips.
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Experian Hitwise - 1 Facebook fan = 20 additional visits to your website

Experian Hitwise - 1 Facebook fan = 20 additional visits to your website | SOCIAL MEDIA, what we think about! | Scoop.it
Today each of business oriented person should be on Facebook. Indeed, Facebook create a lot of new and interesting contacts for the business and friendship as well.

We’ve been talking at Hitwise for a very long time about the benefits of social media and how Facebook in particular is becoming critical to the success of multi-channel marketing.
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Applying For A Job? You Need To Clean Up Your Twitter

Applying For A Job? You Need To Clean Up Your Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
More often than not these days, potential employers will take a look at a prospect’s Facebook, Twitter, LinkedIn and other social media profiles. If you’re on the job hunt, you’ve got to make sure you look good not just in an interview, but online, too.

While Facebook is likely the first place a future employer will look you up, don’t think they won’t do all the digging they can do. They want to know if you have any deep and dirty secrets that would disqualify you from the position you’ve applied for, and Twitter isn’t really a secret anymore. The net-savvy employer will try to find you on Twitter, so you’d better be prepared to meet him or her there with confidence.
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Does Social Media Have A Return On Investment?

Does Social Media Have A Return On Investment? | SOCIAL MEDIA, what we think about! | Scoop.it
Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.

THIS YEAR, AUDI RAN the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment? Don't feel too bad: The hashtag -- #ProgressIs, a take on the carmaker's line "Luxury has progressed" -- flashed on the screen for just a second, near the end of a surreal and entertaining ad that featured millionaires trying to escape from a minimum-security prison, and a cameo by, who else, sax man and Lite-FM staple Kenny G.
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Empire Avenue : Wear your hardhat! Communities Updates Phase 1 and a change to Public Chat

Hey Everyone! You know we’ve been growing and working hard on Empire Avenue, so we figured we’d best give you another update and a heads up on some upcoming developments.

Empire Avenue continues to grow at a rapid pace, and we have to keep up! One of the the areas of the site that has languished as we have grown is our Empire Avenue Communities. So tomorrow (June 22, 2011) we are going to start improving Communities! Yes, I know a lot of you have been asking for it! Tomorrow, we will shut down Empire Avenue Communities for a short time and reconfigure how they work...
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Empire Avenue: I Built an Empire. Will You?

Empire Avenue, the social media exchange that allows you to buy and sell shares with just about anyone with a Twitter or Facebook account, almost entered the world under the name "Bond Street," but for the fact the URL was already reserved.How that early decision on metaphor influenced the unfolding of a site now populated with global brands and hundreds of social media's most aggressive oversharers is worth a little reflection.

One of the first blogs devoted to the site was "Empire Building," advancing the rhetorical framework that has driven site growth since public launch last summer. At its core, Empire Avenue is about buying and selling shares in social media entities, be they people, brands or blogs. But its layers of complexity have fueled furious on-site engagement by three types of people: social sharers, influencers and gamers. And each of these types is clearly empire building, through community, activism and networking, gaming, and a mix of these behaviors...
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