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Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
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Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | SOCIAL MEDIA, what we think about! | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.


Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.


Read more: http://bit.ly/MIbOBR

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Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute | SOCIAL MEDIA, what we think about! | Scoop.it
Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.


But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.


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Facebook rolls out the ability to manage pages from mobile apps

Facebook rolls out the ability to manage pages from mobile apps | SOCIAL MEDIA, what we think about! | Scoop.it

For anybody who manages a Facebook page, the big challenge has always been doing so from a mobile device... amazing [note mg]


Managing Facebook pages from mobile devices has been a tricky challenge for page admins, but thankfully Facebook has just started testing an app that will make their lives easier. It’s called Facebook Pages Manager and it is available in the app store now for some countries and is rolling out to everyone in the next few days.


This is an interesting move as it seems to be part of a wider strategy by Facebook to launch individual apps for specific features on the site instead of trying to pack all their features and services into one main app. This new app allows you to log in as your actual page rather than trying to access it through your own personal app, which had caused major confusion for users in the past. This was especially true for those in the unfortunate position to be managing several Facebook pages.


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how to customize facebook cover photos

how to customize facebook cover photos | SOCIAL MEDIA, what we think about! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?


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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | SOCIAL MEDIA, what we think about! | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...


I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.


One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.


So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.


Here are my thoughts:


Strategy. Or Not?


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | SOCIAL MEDIA, what we think about! | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]


If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.


I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...


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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


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How to Be a Problogger on Tumblr : @ProBlogger

How to Be a Problogger on Tumblr : @ProBlogger | SOCIAL MEDIA, what we think about! | Scoop.it

When it comes to blogging, a number of platforms have come and gone. Recently, Posterous was acquired by Twitter, signifying that a shut-down of the platform was imminent.


I noticed this in a big way; my blog, called I Love Tumblr, which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there).


I also started to receive a ton of emails from former Posterous users asking me if the Tumblr platform was right for them (or whether WordPress or Blogger was a better choice).


In most instances, I (like Darren) would advise a self-hosted WordPress blog above all others, however, in instances where that really isn’t desired, I have been able to honestly (and highly) recommend Tumblr to many bloggers...


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5 Tips on Business Blogging With Minimal Resources

5 Tips on Business Blogging With Minimal Resources | SOCIAL MEDIA, what we think about! | Scoop.it
“Why should we have a blog?” It’s a reasonable question.


Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.


Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.


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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it
We are living in a world where influence is migrating from offline to online.


The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.


Reputation and influence can now be gained faster and reach further than in any other time in history.


One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”


To be truly successful you must have the ability and power to influence.


Read more: http://bit.ly/IW8qye

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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | SOCIAL MEDIA, what we think about! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]


Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!


What is a hashtag?


A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.


What does a hashtag do?


A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.


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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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How to Create Beautiful Coming Soon Pages in WordPress with SeedProd

How to Create Beautiful Coming Soon Pages in WordPress with SeedProd | SOCIAL MEDIA, what we think about! | Scoop.it
Step by step guide to creating beautiful Coming Soon Pages in WordPress with SeedProd. No Coding Skills required.


One of the very hard lessons we learnt in the past is that every business needs a coming soon page before the launch. Coming Soon page is a crucial component of having a successful website/product launch. Coming soon pages are used to create a hype and capture emails, so when you launch, you have an existing base of users. In the past creating a coming soon page required coding skills, but now with WordPress and SeedProd plugin, things have gotten a lot easier. So easy that a beginner can do it. In this article, we will show you how to create beautiful coming soon pages in WordPress with no coding knowledge.


How we use Coming Soon Pages


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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | SOCIAL MEDIA, what we think about! | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.


But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.


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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Google Rolls Out Knowledge Graph to Make Search Results More 'Human' | SOCIAL MEDIA, what we think about! | Scoop.it

Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. It's gradually rolling out in the U.S. as we speak, but you might not see it for yourself quite yet. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices, then to languages other than English.


As Google puts it, Knowledge Graph, "taps into the collective intelligence of the web and understands the world a bit more like people do." Wait. What exactly does that mean? Let's take a deeper look at this rollout, and try to make things a little clearer!


What is Google's Knowledge Graph?


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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | SOCIAL MEDIA, what we think about! | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.


With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.


We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.


Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):


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John van den Brink's comment, May 17, 2012 1:11 PM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 3:22 PM
You're welcome John, I'm glad you like it!
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | SOCIAL MEDIA, what we think about! | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]


Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”


According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.


Read more: http://bit.ly/JRgjbp

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John van den Brink's comment, May 15, 2012 4:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 7:00 PM
You're welcome John! I'm back... :)
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5 Insights on Facebook vs Pinterest in Driving Sales - Infographic

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic | SOCIAL MEDIA, what we think about! | Scoop.it

Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month.


In March compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18.


There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook reports of its demise maybe slightly premature.


The Power of “Low Friction” Photo Sharing


Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process.


Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images.


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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | SOCIAL MEDIA, what we think about! | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | SOCIAL MEDIA, what we think about! | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]


Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!


In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.


Reminder of What’s Social Media Curation?


With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...


Read more: http://bit.ly/IRXDad

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angel Graham's comment, May 8, 2012 6:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 5:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.


They also say that a change is as good as a holiday but is all change good?


Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.


Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”


So does the new Facebook timeline design “work”?


The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.


So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.


Read more: http://bit.ly/IHzypE

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April Lougheed's comment, May 5, 2012 5:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 5:08 PM
Yes April, for me too :)
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Tweet Smarter not Harder – Part Two

Tweet Smarter not Harder – Part Two | SOCIAL MEDIA, what we think about! | Scoop.it
Introduction


If you read Part One of this series, you recall I discussed targeting and third-party applications to save you time and help you market you business and product or service more effectively.


Goals For This Post (Part Two)

  • The beauty of Lists and how they can help you use Twitter more effectively
  • Discuss branding, content tweets, and promo tweets and why you need to understand the difference
  • A note on targeted following


LISTS


I mentioned lists briefly in Part One for the purpose of finding targets but they do so much more. Here are my top ten reasons you should be using lists:


1) The number one reason to use lists: each list allows you to add up to 500 people aka tweeps. You can have up to 20 lists (public or private though I recommend public). I suck at math but even I can figure out that’s 10K people!


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How to Use Google+ Hangouts for Your Business | Social Media Examiner

How to Use Google+ Hangouts for Your Business | Social Media Examiner | SOCIAL MEDIA, what we think about! | Scoop.it
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients.


Are you using the Google+ video hangout feature?


Are you looking for some creative ideas to use hangouts?


Keep reading to discover how your business can connect in a personal way with your customers using this face-to-face video conferencing tool.


Hangout Features


Google+ has been updating the regular Hangout features. There used to be two distinct types of hangouts—regular and with extras—but recently some of those extra features have been added to the regular type.


Here are the current features for regular video hangouts:...


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The Secret to Getting Highly Targeted Traffic from StumbleUpon

The Secret to Getting Highly Targeted Traffic from StumbleUpon | SOCIAL MEDIA, what we think about! | Scoop.it

Since late 2010, StumbleUpon has been one of the top sources of social media traffic in the US, even surpassing Faceboook as a referrer.


In fact, using StumbleUpon to drive traffic to your site can produce some amazing results. According to Shell Harris, StumbleUpon basically built her website TopTenz. Here are some of her stumble numbers that she shared:


That’s huge traffic that can create some pretty lucrative income stream. The only problem is that traffic isn’t very targeted and your conversion may suck.


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14 Search Tools to Bookmark

14 Search Tools to Bookmark | SOCIAL MEDIA, what we think about! | Scoop.it
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable.


Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a moment to check if the data is believable, and to think about other sources you can cross reference against.


Search Engine, Browser and Device Stats


One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware and operating systems here for most countries. Whilst it's always sensible to compare two sources of this data, this is always where I start.


Read more: http://bit.ly/If0PwR

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