SOCIAL MEDIA, wha...
Follow
Find tag "Knowledge"
59.4K views | +1 today
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

10 Signs That Show You Are Just An Average Blogger

10 Signs That Show You Are Just An Average Blogger | SOCIAL MEDIA, what we think about! | Scoop.it

These days, with all the online resources we have at our fingertips, anyone can start a blog. And it’s obvious, when you visit a lot of blogs, that anyone really can, if you know what I mean. There are bloggers and there are Super Bloggers. And then you have your Average Bloggers.


Being an Average Blogger isn’t really a bad thing, unless you want to make money with your blog. The Internet marketplace is a vast collection of blogs and websites, though, and there’s just no room for ‘average’. Worried about your own blogging career? Here are 10 signs that show you’re just an Average Blogger.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How Much Should I Charge for My Freelance Services?

How Much Should I Charge for My Freelance Services? | SOCIAL MEDIA, what we think about! | Scoop.it

Congratulations and welcome to the exciting world of working for yourself. Putting a price on your services is one of the biggest challenges freelancers face. You don't want to set your rate so low that your business won't thrive, and it'll be hard to raise rates later when your business becomes more established, but you also don't want to set them so high you scare off clients. Here's some advice on establishing what to charge. Whip out a pencil and paper, because we're going to be doing some math.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

What is Copyright Protection?

What is Copyright Protection? | SOCIAL MEDIA, what we think about! | Scoop.it

Note: WhatisCopyright.org is a non-profit web site that contains basic and general copyright information provided for educational purposes only. The author and owner of this web site does not answer copyright questions, debate or provide free legal advice.


Introduction.

This page covers the basic definitions regarding copyrights. It has been written using the Berne Union for the Protection of Literary and Artistic Property (Berne Convention) as the main bibliographical source (other sources are credited at foot of this page), and does not refer to the laws of any country in particular. Therefore, comparing this document to the particular laws of your country may arise in discrepancies. Copyright laws vary from country to country but as a rule do not contravene or provide less copyright protection than the Berne Convention, provided the country in question is a member thereof.

more...
No comment yet.
Rescooped by Martin Gysler from AtDotCom Social media
Scoop.it!

Facebook Stops Penalizing Third-Party Apps, Focuses On Posting Quality | Twitter Tips And Updates From Buffer

Facebook Stops Penalizing Third-Party Apps, Focuses On Posting Quality | Twitter Tips And Updates From Buffer | SOCIAL MEDIA, what we think about! | Scoop.it

A large number of publishers were facing a strong disadvantage when it came to posting updates. In a recent study it was revealed that engagement with posts from these 3rd party Apps can drop up to 80%.

However, this is about to change,.......


Via John van den Brink
more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

Social Media Breakdown: How Kred Can Make Your Business Smarter | Blog | Daily Dose

Social Media Breakdown: How Kred Can Make Your Business Smarter  | Blog | Daily Dose | SOCIAL MEDIA, what we think about! | Scoop.it

In today's social-media obsessed world, there are many analytical tools and companies to help you measure your online influence. Klout.com was one of the first on the scene in September 2009, measuring -- on a scale of 1 to 100 -- your online influence on sites like Twitter and Facebook. Since launching, the company added LinkedIn, YouTube, Foursquare and most recently Google + to its algorithm. A company's "klout scores" have been used to target influencers and provide perks ranging from Hollywood studio film premiere tickets to Spotifyinvites.


While Klout has pretty much owned the social-media influence market, some are questioning the reliability of the company's data and "score."


Enter, Kred, which is a social-media scoring system that seeks to measure a person's online influence. But Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

4 Essential Facebook Page Apps to Improve Communication With Fans

4 Essential Facebook Page Apps to Improve Communication With Fans | SOCIAL MEDIA, what we think about! | Scoop.it

The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through.


As a business, trying to determine which of those apps can help your organization can be daunting. To get you started, here are four essential Facebook apps that allow you to better reach and communicate with your audience, as well as save you time for all those other things you have to do...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC]

Tweets Last Up to 67 Times Longer for Users With Higher Klout Scores [INFOGRAPHIC] | SOCIAL MEDIA, what we think about! | Scoop.it

How long does a tweet last before it loses steam and falls by the wayside? If you have a high Klout score, it may last up to 67 times longer than other users.


The social influence measuring tool studied the impact of a tweet over time, based on a user’s Klout score. Specifically, the company wanted to know how many retweets different types of users garner and how much time it takes before those retweets cut in half — or the half-life of a tweet. Klout measured a week’s worth of retweet data to find out.


The results are stark. If you have a Klout score between 40 and 70, you can expect your tweet’s half-life to last for just five minutes. If you have a Klout score between 70 and 75 though, that number quintuples to 25 minutes...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Reasons Why Competition is Good

7 Reasons Why Competition is Good | SOCIAL MEDIA, what we think about! | Scoop.it

I hear a lot of talk directed at new bloggers. Things like, “Stay out of competitive niche markets when you’re blogging. Find smaller, less competitive niches, it’s easier to establish yourself and make money.”


While it is fair to say that going into a competitive niche market and trying to establish yourself as a go-to source certainly won’t be a cake walk, it’s also important to note that trying to establish yourself in a niche with little competition has its own set of challenges...

more...
No comment yet.
Suggested by Albert Lorente
Scoop.it!

Alltop - Top Social Media News

Alltop - Top Social Media News | SOCIAL MEDIA, what we think about! | Scoop.it
All the Social Media news and headlines from across the web.


An amazing website... check it out, it worth it!

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Socmetrics Offers Fast, Simple Influencer Identification

Socmetrics Offers Fast, Simple Influencer Identification | SOCIAL MEDIA, what we think about! | Scoop.it

A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter. While Tom Webster may very well be influential in the worlds of social media marketing and market research, he is also an influential voice on wine. And mining his conversations and those around him shows that if you’re looking for it. Tools like Klout, which look at influence in more of a reach-based formula, don’t make topical distinctions very well. Socmetrics does.


Added to the topical focus is the fact that Socmetrics also offers pre-curated lists over over 100 categories. So you don’t have to start with a broad, keyword search that tends to push back a lot of junk data. Instead, major categories have been culled for accuracy and many broad topics (social media, automotive, moms, etc.) have already been cleaned to ensure the data is good...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

How Guest Posting Destroyed My Klout Score

How Guest Posting Destroyed My Klout Score | SOCIAL MEDIA, what we think about! | Scoop.it

This post you’re reading just lowered my Klout score. How is that possible you ask?


Why Do We Guest Post?


There are only few reasons why bloggers guest post on other blogs. Here is why I do it:

- To extend my online influence (Klout)
- To rank better in search results (google)
- To tap into the host-blogger’s audience
- To reach a wider circle of followers (Twitter)


Online Influence


I don't know exactly how Klout calculates my influence score. No one does. It's their secret sauce so we don’t know for sure. But we can guess based on little information that we do have...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin

Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin | SOCIAL MEDIA, what we think about! | Scoop.it

As part of this series, I shared that F is for Facebook - a social network. It definitely is that however it is often described as being in the consumer arena. Linkedin is also a social community or network however its target audience is business professionals. Linkedin is a social network for business with over 120+ million members spanning over 200 countries! AMAZING! About half of the members are in the United States and 26+ million are from Europe. With 12 million users, India is currently the fastest-growing network of users. It is like the United Nations for Business!

 

Why should you care?

It is a gold mind for making business connections, that’s why. I have been on Linkedin for many years. It was my first exposure to social media and a social network. I have made many great connections since becoming a member. I have seen it evolve from a relatively static environment to an engaging business community...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips

The Most Essential Killer SEO Tips That You Need to Know for Creating an Efficient SEO Strategy - Blogging Tips | SOCIAL MEDIA, what we think about! | Scoop.it

These days, anyone who is interested in optimizing his or her website can easily find numerous killer SEO tactics which are ready to highlight the most efficient optimization methods. If you are also searching for such tactics, you can locate different tips for:

 

- creating trust with different search engines
- promoting product pages
- building links and driving targeted traffic towards your website
- avoiding duplicate content
- getting suitable URLs
- finding the best free SEO tools

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Build a Membership Site in 48 Hours

How to Build a Membership Site in 48 Hours | SOCIAL MEDIA, what we think about! | Scoop.it

So you want to build a membership site huh?


Deciding to do it is the easy part! Once that decision is made there are SO many different factors that go into the actual creation of the site.


Unlike a simple WordPress blog, where you can basically install and go, a membership site has MANY more components. You need to consider which membership plugin to use, how you’ll handle payments and affiliates, how to layout the site, how to deal with privacy etc.


Bottom line, it can be really daunting.


That said, it doesn’t have to be. After the success of my post “How to Become an SEO Freelancer in 48 Hours” I figured I would keep the series alive and provide all of the resources you need in order to build out a successful membership site in a weekend...

more...
No comment yet.
Rescooped by Martin Gysler from Social Media Pearls
Scoop.it!

The Impact of Influence on Social Media Measurement

The Impact of Influence on Social Media Measurement | SOCIAL MEDIA, what we think about! | Scoop.it

Marketers have begun to map how Social Media influences the sales cycle, yet it’s that influence that business executives and marketers struggle with. Blogs, Social Networks, Mobile Check Ins, Product Reviews, etc. all have an impact on the sales cycle. It’s been estimated that 1 word-of-mouth conversation has the impact of 200 TV ads but there’s an evolving threat to the purchase decision beyond simple social commentary....


Via Shirley Williams (XeeMe.com/ShirleyWilliams)
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Using Google+ Ripples to Connect with Influencers

Using Google+ Ripples to Connect with Influencers | SOCIAL MEDIA, what we think about! | Scoop.it

Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.


What is a Ripple


The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post...

more...
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, November 12, 2011 7:09 AM
Thank you for your posts
Martin Gysler's comment, November 12, 2011 8:34 AM
You're welcome Shirley!
Scooped by Martin Gysler
Scoop.it!

The 10 Questions Every Content Creator Must Ask

The 10 Questions Every Content Creator Must Ask | SOCIAL MEDIA, what we think about! | Scoop.it

There are some things you must get out of every interview.


There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have never said before (I smell exclusive!), but none of that matters if you make a mistake when it comes to the raw facts about who you are featuring. Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. I've had countless instances where my name is spelled wrong, my title is wrong, the company I work for is not written correctly or they explain my role inaccurately. In fact, there have been multiple instances where multiple inaccuracies were present. Yes, the old adage, "the only bad press is an obituary," still very much rings true, but all credibility is lost if you don't get the basics right.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | SOCIAL MEDIA, what we think about! | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.


Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 3-Step Cure for No-Sales Syndrome

The 3-Step Cure for No-Sales Syndrome | SOCIAL MEDIA, what we think about! | Scoop.it

You’ve built a beautiful dream around having a successful business, making a living at your passion. You’re fired up. You’re ready to make your own decisions, be captain of your own fate.


You’re building an audience and boosting your credibility with great content.


Maybe you’re even savvy enough to capture that audience with an exceptional email autoresponder, to keep building loyalty and authority.


The problem is, you gathered your courage and tried selling your wonderful product or service … and there doesn’t seem to be anybody who wants to buy it.


You’ve got No-Sales Syndrome. And it sucks. A lot...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Social Media Handbook – 57 Resources For First Time Entrepreneurs

The Social Media Handbook – 57 Resources For First Time Entrepreneurs | SOCIAL MEDIA, what we think about! | Scoop.it

As someone who is looking to learn about social media, you’re probably confused on where you should start, right? With all of the resources out there, which ones should you follow and which ones should you ignore?


Over the last 6 years or so of leveraging social media, I’ve found the following sites helpful. And hopefully they’ll help you learn everything you need to know about social media...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | SOCIAL MEDIA, what we think about! | Scoop.it

If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm. A new algorithm launched on October 26, 2011.


There were strong arguments for and against the change. Although Klout stated “a majority of users will see their scores stay the same or go up”, there seems to be more that dropped than not. Many saw a drop of of 15+ points. My personal score dropped 19 points. I am yet to receive an explanation or a response to my email from Klout as to the change and to several other very important questions I asked them.


As Danny Brown summarized in the article, “Is Klout Using Our Privacy to Violate our Privacy?” there are concerns that Klout is creating and publicly publishing profiles of minors set to private on Facebook for people who haven’t ever signed up for Klout...

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

Who Are You Working For?

Who Are You Working For? | SOCIAL MEDIA, what we think about! | Scoop.it

What are you working on right now? Can you explain exactly why you’re working on it?


Do you know why you’re spending time writing that blog post? Sitting in that meeting? Answering that email? Preparing that presentation? Do you have an idea of what you’re trying to accomplish? Do you have a strategy for what you’re working on?


Who are you working for right now? Your boss? Your company? Your family? Yourself? Do you even know?


Over the last six months or so, I’ve found myself asking this question of myself more and more. Four years ago when I first started our Digital Strategy and Social Media practice here, I had a seemingly unlimited amount of time – I had no problem with putting in a 9-5 day followed by a 5-9 night...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 8 Habits of Highly Effective Bloggers

The 8 Habits of Highly Effective Bloggers | SOCIAL MEDIA, what we think about! | Scoop.it

Do you want to be a successful blogger?


I do. I might be getting a bit obsessed with it, actually.


Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.


I also study how the most successful bloggers got where they are, and I pore over every word that they write.


If you want to be a great blogger, you should, too.


A lot of the top bloggers like Brian Clark, Darren Rowse, and Leo Babauta have shared hundreds of tips about how they made their blogs so successful. But each blogger’s tips are just a little different.


There’s too much advice to follow

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Science and Results of Real-Time Content Optimization

The Science and Results of Real-Time Content Optimization | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options.


I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics). And approximately 35% of you came from a search engine.

 

You know what drives magazine subscriptions? Newsstand sales. Readers don’t start loyal. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them | SOCIAL MEDIA, what we think about! | Scoop.it

Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you!

 

Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Don’t worry – it doesn’t mean you have to depart from your blog’s persona and ideas to squeeze money from your visitors. In fact, you should stay within the spirit and tone of your blog when selling! Offer relevant products, t-shirts, books, seminars, or services that appeal to the wants and needs of your readers...

more...
No comment yet.