SOCIAL MEDIA, what we think about!
60.2K views | +1 today
Follow
SOCIAL MEDIA, what we think about!
Everyone talks about social media, what is important or a must..., make your choice! -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

The Value of a Trust Anchor Vouch

The Value of a Trust Anchor Vouch | SOCIAL MEDIA, what we think about! | Scoop.it

Each rating system is "neither more nor less" than what people make. In this idea, I think connect.me has chose the right track by making users aware, by this article, that everyone is responsible for the strength or weakness of their platform. [note MG]


Just under a month ago, the Connect.Me private beta introduced the highest of the four trust levels defined by the Respect Trust Framework: Trust Anchor. The special role of a Trust Anchor in building a socially-curated reputation network is explained here on the Connect.Me site, here on the Connect.Me blog, and here in a guest blog post last December. In a nutshell:


  1. Trust Anchor status is the highest level of social verification of your identity.
  2. Trust Anchor status is the most social proof that you are vouching honestly.
  3. As a Trust Anchor you agree to accept the highest level of responsibility for protecting the integrity of the trust network.


The value of this level of proof of your identity and reputation explains why Connect.Me users have been eager to achieve the Trust Anchor ribbon on their Connect.Me card:...


Read more: http://blog.connect.me/the-value-of-a-trust-anchor-vouch/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

11 Mistakes That Are Killing Your Blog’s Credibility

11 Mistakes That Are Killing Your Blog’s Credibility | SOCIAL MEDIA, what we think about! | Scoop.it

If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]


Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.


Text ads out of control, color combinations that hurt to look at, no social sharing links (or TOO many!) and images that barely have any connection to the text.


These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.


Find out whether you’re making simple but crucial mistakes that turn readers away…

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Content Marketing in 6 Steps

Content Marketing in 6 Steps | SOCIAL MEDIA, what we think about! | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of ​​what is important today and what you must do to be successful. [note Martin Gysler]


Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.


Step 1: Topic selection


The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.


Read more: http://bit.ly/xiREwj

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | SOCIAL MEDIA, what we think about! | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]


It’s time to teach that old dog some new tricks.


That old dog I’m referring to is social media.


Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.


But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.


When I kicked off my writing business in April, I decided to use social media my way.


I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.


Read more: http://www.copyblogger.com/creative-social-media/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Ultimate Guide to Implementing Facebook Comments on your Blog

The Ultimate Guide to Implementing Facebook Comments on your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]


Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.


Step 1: Create A Facebook App


Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.


  1. Go to developers.facebook.com
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace


Read more: http://wp.tutsplus.com/tutorials/the-ultimate-guide-to-implementing-facebook-comments-on-your-blog/

more...
Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)
Scooped by Martin Gysler
Scoop.it!

A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | SOCIAL MEDIA, what we think about! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


Overall, brands need to:

  1. Identify what others are already doing in the space, and how successful they are.
  2. Identify areas of opportunity and weaknesses within their specific vertical.
  3. Identify what tactics a competitor is using to gain a competitive advantage.


What We’re Doing


We approach competitive research with these fundamental questions:

  1. What is their link building strategy?
  2. How are they leveraging social media?
  3. Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach).
  4. How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.”
  5. Continuing the stalking with tips and tools.
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

25 Reasons Why Google Hates Your Blog

25 Reasons Why Google Hates Your Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler]


Your blog is a good read. Everyone says so.


Although “everyone” is really just people you already know. Like your Mum.


So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?


The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.


Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.


1. You don’t know which keywords your readers are using


The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. 


Read more: http://bit.ly/wqM8Rm

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The Twitter Hashtag Game

The Twitter Hashtag Game | SOCIAL MEDIA, what we think about! | Scoop.it

This post is part of the “Marketing That Works” Ideas Contest, showcasing 20 of the most innovative marketing ideas from the blogosphere’s up and coming marketers. If you like the post, please show your support for the contestant by tweeting, liking, sharing, and commenting below!


For my marketing idea, I created something called the “Hashtag Game.”


Like Naomi Dunford said: “It’s the shit that we do to get people to buy our shit.” There are many things we can do to attract potential readers and customers such as: producing powerful content; word of mouth; Facebook marketing; free eBooks to lure people in; and guest posting.


There are also the little, effortless things that we forget to do that can add up overtime: adding hashtags at the end of our tweets.


For example: If I were tweeting “Engagement From Scratch” . . . and let’s just say I don’t have 50,000 followers but I want to spread the word about it.


Read more: http://www.firepolemarketing.com/blog/2012/01/27/twitter-hashtag-game/

more...
Chuck Bartok's comment, January 28, 2012 12:12 PM
I appreciate the share of this post..Never really understood the Power of #Hashtags,
But I do like the reference to "relevance" and overuse
Martin Gysler's comment, January 28, 2012 12:45 PM
Hi Chuck! I think you're not alone in this situation. I'm glad that this post gave you an insight in this subject to better understand it. Have a great weekend!
Martin Gysler's comment, January 28, 2012 12:51 PM
Yes, you're absolutely right, Superior Network Co :-) Have an amazing Saturday ;-)
Rescooped by Martin Gysler from All Things Curation
Scoop.it!

40 Social Media Curation Sites and Tools

40 Social Media Curation Sites and Tools | SOCIAL MEDIA, what we think about! | Scoop.it

Last month I shared 40+ networks that you could consider depending on your niche or interests. As part of my commitment to this community, I shared that I will expand on this list througout 2012. So here is the first addition to that build! The topic- Curation!I thought I would focus on curation because a) I have a favorite site and b) there has been a lot of “press” on Pinterest as a curation tool and as a result I thought the timing was right. However before I list the sites lets talk curation.

 

What is social media curation?

 

Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. Recently, I had posed the question : What is a social media curator” on Linkedin.

 

Read more: http://socialmediapearls.wordpress.com/2012/01/22/40-social-media-curation-sites-and-tools/


Via Shirley Williams (appearoo.com/ShirleyWilliams)
more...
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, January 22, 2012 9:26 AM
Thanks Everyone for this feedback. Just wonderful.

Robin- absolutely appreciated the feedback. I did visit all the sites to ensure that they were still in operation however missed some very important details. So thank you so much for providing the clarification needed. :))
Carey Leahy's comment, January 22, 2012 6:56 PM
Martin you need to do a little of what the article says - add your own perspective! I read the info and thought you had written it until I went to the link.
Martin Gysler's comment, January 23, 2012 3:05 AM
Hi Carey, I consider scoop.it as a tool to provide interesting information and not really as a curation tool, but, maybe you're right and I should reconsider my opinion about my approach! Thank you for your feedback.
Scooped by Martin Gysler
Scoop.it!

How To Integrate Facebook, Twitter And Google+ In WordPress

How To Integrate Facebook, Twitter And Google+ In WordPress | SOCIAL MEDIA, what we think about! | Scoop.it

Integrating social media services in your website design is vital if you want to make it easy for readers to share your content. While some users are happy with the social media buttons that come built into their design template, the majority of WordPress users install a plugin to automatically embed sharing links on their pages. Many of you will find that a plugin does exactly what you need; others not so much. Some are poorly coded, and most include services that you just don’t need. And while some great social media plugins are out there, they don’t integrate with every WordPress design.


If you aren’t comfortable editing your WordPress templates, a plugin is probably the best solution. If you are comfortable making a few edits to your theme, then consider manually integrating social media so that you have more control over what services appear on your website.


Read more: http://wp.smashingmagazine.com/2012/01/19/facebook-twitter-google-wordpress/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Steps to Creating a WordPress Blog

10 Steps to Creating a WordPress Blog | SOCIAL MEDIA, what we think about! | Scoop.it

Hey there! My name’s Ryan and I am another new member to the SEER team. I’ve learned so much since starting at SEER but I thought for my first blog post I would cover something I have some background in, WordPress.


I am helping to set up SEER’s upcoming blog on SEO for college students and I thought I would share the checklist I go through every time I start a new site on WordPress. If anyone’s New Years resolution was to finally start blogging then hopefully this post will give you a few ideas and tips or possibly save you a headache down the road.


The great thing about WordPress is that it really does simplify every step of creating and running a site. I was in a meeting with SEER’s developer Chris Le and half the time I thought he was speaking a foreign language when talking about advanced site design. I know some coding basics but thanks to WordPress and the plug-ins and themes created around it I’ve built more than a dozen sites ranging from your basic blog all the way to e-commerce and password protected membership sites.


Read more: http://www.seerinteractive.com/blog/10-steps-to-creating-a-wordpress-blog?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seerinteractive%2FdndP+%28Seer+Interactive+-+SEM%2FSEO+Blog%29

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Simple Rules to Success on Twitter

7 Simple Rules to Success on Twitter | SOCIAL MEDIA, what we think about! | Scoop.it
Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.


There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.


Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.


Here are the 7 Simple Rules to Success on Twitter:...


Read more: http://tweetingandbusiness.com/articles/7-simple-rules-to-success-on-twitter

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | SOCIAL MEDIA, what we think about! | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]


It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.


Your life goals don’t ask you for permission to use “push notifications”


S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

What Do You Know? Examining the Big 4 Online Answer Sites

What Do You Know? Examining the Big 4 Online Answer Sites | SOCIAL MEDIA, what we think about! | Scoop.it

[You can use the Big 4 online Answer Sites for market research, content ideas, and to build credibility and thought leadership for you and your company. Here's how.]


An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question eager to get it answered by someone considered an expert, who is knowledgeable in the subject matter. The response could also be powered by public knowledge with consensus determining the “best” answer. Answer sites offer users the capability to be both the inquisitor and the expert. More often than not, in basic human interaction, we can answer each others’ questions based on our own personal familiarity. We can achieve this on a massive scale using these Answer Sites.


Create Content That Answers Your Customers’ Questions


Read more: http://bit.ly/yfLmXK

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Leveraging Twitter for Your Freelance Business

Leveraging Twitter for Your Freelance Business | SOCIAL MEDIA, what we think about! | Scoop.it

As a freelancer, twitter is without doubt an important tool to spread your word across the web. If you need advices about how you can do it, this post is perfect for you. [note Martin Gysler]


Social media applications such as Twitter can be effectively utilized as a tool for freelancers like yourself to promote your services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity. Remember that you are promoting to the rest of the world each time you post something in Twitter.


The content then, is what matters. You can update your existing clients on your latest projects and network with freelancers like yourself. In your Twitter, you may link your followers to your professional blog where they can further explore your work and even better, re-tweet it to their own network. All these can bring you more business in the long run as these people go on to recommend you to potential clients.


Here are five possible ways to make good use of Twitter for your freelance business:...


Read more: http://www.hongkiat.com/blog/tips-leverage-twitter-for-freelance-business/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Crucial Tactics for Writing a Wildly Successful Guest Post

7 Crucial Tactics for Writing a Wildly Successful Guest Post | SOCIAL MEDIA, what we think about! | Scoop.it

Should we write guest blogging posts or not? That's the question many of us arise himself. In this post, you'll find guest blogging strategies and why you should do so to have some advantages as: more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career... to name a few. [note Martin Gysler]


But not many people realize that tactical guest posting grows careers.


Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.


In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.
Done right, these strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your content marketing goals.


Who am I to teach you about guest blogging?


Read more: http://www.copyblogger.com/successful-guest-blogging/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | SOCIAL MEDIA, what we think about! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]


Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?


Curious about why some content that seems great doesn’t do anything to build the business?


“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.


Content all by itself — even terrific content — is just content.


It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.


But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …


Content marketing is a meaningless exercise without business goals.


Read more: http://www.copyblogger.com/content-marketing-goals/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Are Your Titles Irresistibly Click Worthy & Viral?!

Are Your Titles Irresistibly Click Worthy & Viral?! | SOCIAL MEDIA, what we think about! | Scoop.it

In fact, the title makes often the difference if I read or not an article. We have so many sources of information that it has become impossible to read them all. That's why I think that this post is an important article that you should read too. [note Martin Gysler]


The 80/20 Value of Titles


Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!)


In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.


For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power!


Read more: http://mz.cm/Aeh2Sq

more...
No comment yet.
Rescooped by Martin Gysler from BUSINESS and more
Scoop.it!

100 Ways to Become a Twitter Power User

100 Ways to Become a Twitter Power User | SOCIAL MEDIA, what we think about! | Scoop.it

That's a must read post, it'll learn you how you will become a Twitter power user! [note Martin Gysler]


CNNFortune reported 100 million Twitter users log in at least once a month. Half of those, 50 million, log in every day. About 55% check in with mobile devices, while about 40% just check in without actually tweeting.


Those numbers are huge for anyone who’s marketing online. But that’s not all.


Thirty-four percent of marketers who use Twitter have generated leads from its use…with 20% of those closing deals.


But how do you take advantage of this growing audience of Twitter consumers? You have to become a power user. So here are 100 proven tips to help you do just that.


And to make it easier to follow along, I’ve broken them up into 10 sections that each contain 10 tips.


Read more: http://www.quicksprout.com/2012/01/30/100-ways-to-become-a-twitter-power-user/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

7 Features I Look For During Blog Audits

7 Features I Look For During Blog Audits | SOCIAL MEDIA, what we think about! | Scoop.it

It’s funny how clients’ needs evolve over time. For example, I’ve been noticing that most clients who come to Outspoken Media seeking blog consulting services these days aren’t asking whether or not they should take the plunge and create a corporate blog. In 2012, they’ve already got that.


Now what they’re looking to do is get more from that blog. They’re looking to hire a social media agency to help them increase engagement, usability and the overall function of their blog. I’m lucky that many of these audits and strategy documents fall on my plate, which means I get to look at awesome blogs and make them even more awesome. Who wouldn’t love that?


When I’m creating recommendations for those blogs, below are a few of the features I keep an eye out for. While there’s obviously way more things that go into constructing a great blog, the ones mentioned below have a high bang-for-the-buck ratio.


Read more: http://outspokenmedia.com/blogging/blog-audits/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts

10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts | SOCIAL MEDIA, what we think about! | Scoop.it

For all those who have this kind of blog they often arise the question, how to thrive while meeting the comfort and the interest of all. This post, very interesting, will give you some information about it and encourage you, if necessary, to go outside the box... I like that! [note Martin Gysler]


Keeping fresh and creative is key to keeping on top of the game when writing different blogs across various sectors, and for various clients. Working with efficient workflows, time management and organization all help to keep that valuable information harnessed to be used when you need it, but how about making sure you can produce great content on time and on demand?


Keeping creative and informed means you are working efficiently to produce content that’s engaging, informative, and, of course, profitable for you. After all, time is money when you are managing a number of blogs and clients.
Here are my top ten tips for fueling that creativity, generating ideas, and managing your time and resources.


  1. Make the info come to you—start mass reading
  2. Filing it cleverly: Other Inbox
  3. Dump it! Brain dumping for multiple sources
  4. Getting creative
  5. Find your zone and stay in it
  6. Map it!
  7. Reach out
  8. Step away from the machine! Illumination needs you
  9. Unblock yourself on time
  10. If you are really stuck, go outside the box and freestyle


Read more: http://bit.ly/Aa6D36

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | SOCIAL MEDIA, what we think about! | Scoop.it
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.


Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition. The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better. If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.


Before getting started there is one important caveat I need to mention. This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle. To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.


Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/

more...
Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
Scooped by Martin Gysler
Scoop.it!

How Millionaires Approach Social Media

How Millionaires Approach Social Media | SOCIAL MEDIA, what we think about! | Scoop.it

I’ve interviewed over 50 business owners who have a million-dollar net worth or more. As a blogger and podcaster I am always so curious as to how they use social media in their businesses.


If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. But they are very clear on what it can and cannot do for them.


Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. Social media helps you find people who might need you, and provides a way to introduce yourself. It also helps others find and recommend you. The easy-to-share aspects of social media make it hard for a business to ignore.


Here are a few tips, straight from millionaires, themselves on how they handle their social media.


Get clear on what you want out of social media...


Read more: http://bit.ly/w54hzL

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

The 14 Best WordPress Plugins for Social Media and SEO for 2012

The 14 Best WordPress Plugins for Social Media and SEO for 2012 | SOCIAL MEDIA, what we think about! | Scoop.it

The New Year is a great time to either start a brand new blog or revamp your exiting website. One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly.


Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy. Let’s have a look at the top plugins that I recommend you utilize in 2012. There’s a few new plugins in the mix together with several plugins that I recommended in my Best 2011 WordPress Plugins for Social Media and SEO that you’ll want to reference if you haven’t done so.


Social Media WordPress Plugins for 2012


There are many ways to utilize the power of social media to help spread the word about your blog posts. The 3 essential types of plugins you need to have here that I cover below are social sharing, social commenting, and integrating Twitter:


Read more: http://windmillnetworking.com/2012/01/10/best-wordpress-plugins-social-media-seo-2012/

more...
TuristicaCO's comment, January 17, 2012 10:03 AM
nice Thnaks
Martin Gysler's comment, January 18, 2012 10:19 AM
Thank you Chuck and your welcome Lino :-)
Martin Gysler's comment, January 18, 2012 10:19 AM
You're welcome TuristicaCO :-)
Scooped by Martin Gysler
Scoop.it!

5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | SOCIAL MEDIA, what we think about! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.


(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.

more...
Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin