We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships.
So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must.
Keep reading to discover five tips to make your company more “human.”
#1: Use your name
Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience...